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Work Background
PT. XL Axiata TbkHead of Growth & Loyalty
Nov. 2022Jakarta, IndonesiaAccountable as Business Development function within CVM, mainly responsible for exploring new revenue opportunities through the implementation of diverse marketing campaign methods through available digital channels; Ensuring continuous improvement of customer LTV and Yield.
PT. XL Axiata TbkHead of Growth & Loyalty
Nov. 2022Jakarta, IndonesiaAccountable as Business Development function within CVM, mainly responsible for exploring new revenue opportunities through the implementation of diverse marketing campaign methods through available digital channels; Ensuring continuous improvement of customer LTV and Yield.
PT. XL Axiata TbkHead of CVM Mass Commercial
Jun. 2022 - Apr. 2023Jakarta, IndonesiaIncrease customer LTV by initiating contextual BTL based on customer segmentation model to pitch the most relevant offers to the subscribers. Accountable to increase monthly active users, exercising anti-attrition campaign to maintain churn rate, and stimulating customer ARPU.
PT. XL Axiata TbkHead of CVM Mass Commercial
Jun. 2022 - Apr. 2023Increase customer LTV by initiating contextual BTL based on customer segmentation model to pitch the most relevant offers to the subscribers. Accountable to increase monthly active users, exercising anti-attrition campaign to maintain churn rate, and stimulating customer ARPU.
PT. XL Axiata TbkHead of Omnichannel Operations & Capability
May. 2018 - Nov. 2022Greater Jakarta Area, IndonesiaOrchestrating Omnichannel capability development and operations to ensure alignment with company topline commercial strategy. Additionally, driving business profitability by upscaling revenue from gamification as part of loyalty program to enhance customer engagement.
PT. XL Axiata TbkHead of Omnichannel Operations & Capability
May. 2018 - Nov. 2022Orchestrating Omnichannel capability development and operations to ensure alignment with company topline commercial strategy. Additionally, driving business profitability by upscaling revenue from gamification as part of loyalty program to enhance customer engagement.
PT. XL Axiata TbkSr. Manager - CVM Mass Commercial
Jan. 2018 - May. 2018Jakarta, IndonesiaResponsible as commercial campaign planner to increase base activity & engagement via contextual campaign; Campaign includes reactivation (grace to active), event sleeper, and anti-attrition.
PT. XL Axiata TbkSr. Manager - CVM Mass Commercial
Jan. 2018 - May. 2018Responsible as commercial campaign planner to increase base activity & engagement via contextual campaign; Campaign includes reactivation (grace to active), event sleeper, and anti-attrition.
PT. XL Axiata TbkSr. Manager - MBB Product Manager
Mar. 2016 - Jan. 2018Jakarta, IndonesiaAs the product owner of Mobile Broadband with end-to-end responsibility for defining the product roadmap, pricing, and go-to-market strategy, while collaborating closely with the tech team to ensure timely product delivery aligned with the overarching business vision.
PT. XL Axiata TbkSr. Manager - MBB Product Manager
Mar. 2016 - Jan. 2018As the product owner of Mobile Broadband with end-to-end responsibility for defining the product roadmap, pricing, and go-to-market strategy, while collaborating closely with the tech team to ensure timely product delivery aligned with the overarching business vision.
PT. XL Axiata TbkManager - Core Product Manager
Jan. 2015 - Mar. 2016Jakarta, IndonesiaResponsible for managing the end-to-end product development of the talk and text product, starting from concept initiation and pricing to own-channel touchpoint onboarding. Additionally, accountable for maintaining the revenue growth of the core service pack through the execution of effective product marketing strategies.
PT. XL Axiata TbkManager - Core Product Manager
Jan. 2015 - Mar. 2016Responsible for managing the end-to-end product development of the talk and text product, starting from concept initiation and pricing to own-channel touchpoint onboarding. Additionally, accountable for maintaining the revenue growth of the core service pack through the execution of effective product marketing strategies.
PT XLSMART Telecom Sejahtera TbkHead of CVM Growth & Loyalty
Sep. 2013Jakarta, Indonesia
PT. XL Axiata TbkCVM Campaign Analytics
Sep. 2013 - Jan. 2015Jakarta, Jakarta, IndonesiaResponsible for analyzing campaign effectiveness results by benchmarking revenue lift from the campaign target group vs. the control group. Provide campaign improvement insight for campaign planner to improve the campaign take-up rate continuously
PT XLSMART Telecom Sejahtera TbkHead of CVM Growth & Loyalty
Sep. 2013
PT. XL Axiata TbkCVM Campaign Analytics
Sep. 2013 - Jan. 2015Responsible for analyzing campaign effectiveness results by benchmarking revenue lift from the campaign target group vs. the control group. Provide campaign improvement insight for campaign planner to improve the campaign take-up rate continuously
PermataBankSenior Manager, Credit Card Business Finance
Dec. 2012 - Sep. 2013Greater Jakarta Area, IndonesiaAccountable for performing regular financial analysis and providing business performance insight for senior management, managing expense monitoring & control processes, and annual financial modeling for the Credit Card business.
MaybankManager, Financial Reporting & Budgeting
Jan. 2011 - Dec. 2012Greater Jakarta Area, IndonesiaAccountable for performing regular business analysis providing business performance insight for senior management, and defining annual business plan as well as financial modeling for the Credit Card business.
HSBCOfficer, Business Analytics
Jan. 2008 - Dec. 2011Greater Jakarta Area, IndonesiaAccountable for ensuring the availability of daily, monthly, and annual business finance performance reports, overseeing the entire process from data mining and processing to reporting. Additionally, I perform monthly and rolling financial modeling to support the Personal Banking and Investment Banking businesses and implement report automation to improve process efficiency and achieve higher service level agreements (SLAs).
Steampro Conservation, Sdn. Bhd.MIS Executive
Apr. 2007 - Oct. 2007Kuala Lumpur, MalaysiaAccountable for managing in-house IT resources, encompassing both infrastructure and ERP systems.
CitiInternational Personal Banking Officer
Jan. 2007 - Dec. 2008Jakarta, IndonesiaNew-to-Bank Acquisition: Identify, target, and onboard new clients with potential for offshore banking needs, ensuring alignment with the bank’s strategic goals and compliance standards. Client Relationship Management: Build and maintain strong, long-term relationships with existing customers to ensure client satisfaction, loyalty, and service continuity. Financial Solutions Delivery: Provide tailored financial service solutions that cater to clients’ offshore banking requirements, including wealth structuring, investment advisory, and cross-border transactions.
CitiInternational Personal Banking Officer
Jan. 2007 - Dec. 2008New-to-Bank Acquisition: Identify, target, and onboard new clients with potential for offshore banking needs, ensuring alignment with the bank’s strategic goals and compliance standards. Client Relationship Management: Build and maintain strong, long-term relationships with existing customers to ensure client satisfaction, loyalty, and service continuity. Financial Solutions Delivery: Provide tailored financial service solutions that cater to clients’ offshore banking requirements, including wealth structuring, investment advisory, and cross-border transactions.
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