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Work Background
TikTokEditorial Content Manager
Jan. 2022 - Dec. 2024Italy· Responsible for Content Strategy in the Entertainment, Fashion, Lifestyle and Beauty vertical · Manage partnership projects with brands, from the brief to the execution, in the Italian market as well as EMEA region · Responsible for growth in diversity and inclusion for the platform including creators and brands. Being aware of unconscious bias, communicating the importance of equality by developing strategic plans and proposals · Programming responsible for the editorial content in Italy
Freeda MediaCross Country Instagram Content Supervisor
Feb. 2019 - Jan. 2022Milan Area, Italy• Create the strategy on Instagram for the UK, Spain and Italy • Create and plan the social media strategy necessary to achieve all objectives • Manage, set and adapt the international strategies (UK, Spain and Italy) according to the organizational culture • Analyze and interpret weekly reports on all social media channels • Coordinate with the marketing department to integrate the social media and marketing needs • Implement and follow day-to-day activities and interactions on social media • Manage the community and the requests received on a daily basis • Write editorial content based on each community, according to the country’s needs and feedback Instagram channels: Italy: @freeda more than 1.7M followers Spain: @freeda_es more than 1.3M followers UK: @freeda_en more than 523K followers
TheDoubleF by Folli FollieWeb Content Specialist
Oct. 2018 - Feb. 2019Milan Area, Italy- Responsible for generating quality content and written materials in order to attract visitors to the organization's website and social media profiles. - Writing materials for the website such as product description, categories and articles including latest trends in the fashion industry as well as the entertainment industry Worldwide, online and offline. Also responsible of editing content from other writers as well that are published in the retail website both in Italian and English. - Finding and creating images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are being followed. - Moderating and contributing to discussions in the website's comment section; contributing to organizational social media accounts as well as community management for the 6 different stores we handle on Facebook, Instagram, Twitter, Pinterest and YouTube.
BcubeAccount Executive
Apr. 2017 - May. 2018Milan Area, Italy• Coordinate the team for the development of different digital, ATL and BTL projects and campaigns. • Coordinate the resources needed to service projects, build strategies, and run succesfully campaigns. • For Ceres, coordinate and follow different activations on their Social Media channels like Facebook, Instagram, Twitter and YouTube. • Follow, coordinate, and develop the new TV commercial promoting Ceres and the launch of new products.
Saatchi & SaatchiAccount Assistant
May. 2016 - Apr. 2017Milan Area, Italy• Coordinate the team for the development of different BTL projects and campaigns for the launch of new products in Italy and the EMEA region. • Coordinate the resources needed to service projects, build strategies, and run succesfully campaigns. • For Bauli S.p.A group in the Italian market, develop business-to-business catalogues promoting the new products on sale. • Follow, coordinate, and develop campaigns for the different water brands under the Ferrarelle Group: Ferrarelle, Boario, Essenziale, and Vitasnella for the Italian market in 2016. From digital and social media platforms and also new TV commercial promoting the water benefits and Italian natural origins
Leo BurnettAccount Executive Intern
Jun. 2015 - May. 2016Milan Area, Italy- Promoting the expansion of business with existing and potential clients. - Coordinate the resources needed to service projects, build strategic operational plans and balance the expectations of clients with the execution of creative work. - Plan, run campaigns and successfully develop business accounts creatively and financially. - For Beck's Anheuser-Busch InBev. Run a positioning campagin for 2016 with new Core Creative Idea for the Italian market and coordinating other agencies for the 360° campaign. - For Infinity, Italian Streaming Service from the MEDIASET Group. Run and develop ongoing campaigns and activations promoting the content and services on TV, Radio, Print, Online and OOH. - Kellogg's Italy. Adapting the TV Commercials from the UK to the Italian market. Translating, adapting and coordinating the campaigns. - Social Media & Content Manager Department. Responsible for supervising the day-to-day workflow. - Creator of a Database for the Agency about Worldwide Online Influencers.
Bristol Hospitality GroupMarketing Intern
Jan. 2014 - Apr. 2014Panama City, Panama• Work in development and implementation (national and international) • Manage Social Media Platforms • Coordinate special events • Place and track advertising • Media relations • Develop marketing plans • Coordinate with internal departments to respond quickly to customer needs, requests and problems • Assist in various duties as needed • Create sales presentations and present to prospects
United NationsMarketing Communications Intern
Feb. 2013 - Apr. 2013Panama City, Panama• Assistant in the “United Nations Information Centre” • Manage Social Media Platforms • Coordinate activities. • Organization of information arriving from the UN office in New York, United States of America. • Place and track advertising • Media relations
Radio DisneyMarketing Communications Intern
Aug. 2011 - Sep. 2011Panama City, Panama• Sound Editing • Manage Social Media Platforms • Call Center • Radio Cabin • Sales Plans • Write news articles • Day today program
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