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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇨🇴100%
Colombia
Work Background
Learn to FlyMentora
Apr. 2025São Paulo, BrasilAndrea Morales possui mais de 30 anos de experiência em Produto, Marketing e Estratégia, com passagens por marcas como Loungerie, Santa Lolla e outras. Especialista em branding e expansão internacional, impulsionou marcas no Brasil e no exterior. Formada em Gestão de Varejo pela FGV e MBA pela Future London Academy, hoje atua como mentora de executivos e líderes do setor.
SANTA LOLLAExecutive Consultant - Category Expansion
Oct. 2022 - Jan. 2024SAO PAULO , BRAZIL300 stores (Franchises) - 2,800 multi-brand stores - 5 million followers (on Instagram only) Licensing & Collabs - Consulting Expansion of product categories to diversify the brand's offering. Development and implementation of a licensing platform for new collaborations. Development of the entire strategy for the area, defining objectives and execution methods. Conducting initial prospecting to identify market opportunities. Prospecting partners to launch new product lines, such as perfumes, eyewear, chocolates and beauty products. Responsible for facilitating the launch of the brand's first fragrance: PUMP 36, launched in November 2023.
AME.MProduct and Marketing Director
Jan. 2022São Paulo , Brazil•Led the creation and expansion of AME.M, establishing it as a key fashion and lifestyle brand. •Developed a product strategy aligned with the brand’s strong DNA and evolving consumer behavior. •Managed brand positioning, communication, and digital growth initiatives. •Defined and executed the brand’s commercial strategy, with a strong focus on international expansion. •Opened a store-in-store in New York, increasing AME.M’s global presence. •Secured the brand’s participation in Milan Fashion Week within its first year, positioning it in the global fashion industry. •Implemented new business models and strategic partnerships for sustainable growth.
LOUNGERIE S/APRODUCT DIRECTOR
Nov. 2016 - Dec. 2021SAO PAULO, BRAZILTeam: 18 employees in Product - Reporting to: Board and Shareholders - Interim CEO, August 2019 Brazil’s leading lingerie brand, recognized for its fast fashion model and omnichannel distribution. •Implemented an agile product development model with weekly launches, accelerating brand growth and achieving exceptional margins. •Repositioned the loungewear category, increasing its revenue share from 8% to 14%. •Contributed to franchise expansion, opening over 50 new stores. •Created sub-brands and complementary product categories, including beauty, wellness, and sustainability, leading to the company’s first-ever profit. •Reduced operational costs by 50% through contract renegotiations and supply chain restructuring. •Led major brand repositioning campaigns, including an iconic branding strategy with Giovanni Bianco, promoting greater inclusivity and diversity. •Spent three months annually in Asia for trend research and sourcing, securing exclusive international products for the Brazilian market.
LOUNGERIE S/APRODUCT AND MARKETING DIRECTOR
Jun. 2015 - Oct. 2016SAO PAULO, BRAZILDevelopment of New Lines: Conceptualization and implementation of the Fetiche Noir line, with sublines such as Be Kind (sustainable), Wellness (well-being), Sutiazinho Perfeito (teen) and their respective products. Partnerships and Collaborations: Negotiation and development of partnerships with brands such as Janiero, Walério Araújo, Betty Boop, Joulik, Pantys and Alexia Hentsch, increasing the brand's visibility and attracting a new consumer profile. Advertising Campaigns: Management of advertising campaigns, including creative direction by Giovanni Bianco, repositioning Loungerie as an inclusive and democratic brand that celebrates women's diversity.
Grupo CO. INTIMASPRODUCT AND MARKETING DIRECTOR
Feb. 2007 - Jun. 2015SAO PAULO, BRAZIL•Repositioned the Monizac brand and launched Miz.;Couture, bringing innovation to the affordable lingerie market. •Led global sourcing and import operations, introducing collections for major retailers such as C&A, Renner, Riachuelo, Marisa, and Pernambucanas. •Managed strategic licensing agreements and collaborations, including Forum Lingerie, Rosa Chá Lingerie, Gisele Bündchen Intimates for Hope, and Calvin Klein. •Expanded the brand’s multi-brand distribution, securing 1,000 new retail points in Brazil.
Grupo CO. INTIMASGerente de produtos
Feb. 2002 - Feb. 2007São Paulo, Brasil
DILUVIO IND E COM LTDABrand Director
Jan. 1991 - Dec. 2001São Paulo•Founded and developed the brand, positioning it as a premium lingerie and loungewear reference for wholesale/multibrands. •Secured major licensing agreements with The Walt Disney Company and Mauricio de Sousa, expanding distribution to 900 retail points. •Managed production and supply for large retailers, including Pernambucanas, Riachuelo, C&A, Renner, Walmart, and Marisa.
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