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Work Background
MD & Fractional CMO
Savoir-Faire Global ConsultingMD & Fractional CMO
Aug. 2023Africa, US, UKSpecifically partnering with CEOs and marketing executives of mid-sized to enterprise businesses that need a more strategic approach to marketing but don’t have the in-house senior marketing expertise to create the plan and guide the ship, or the tactical marketing resources to make it happen.
Vice President: Brand and Marketing /CMO
CellulantVice President: Brand and Marketing /CMO
Sep. 2022 - Feb. 2024Africa
Board Member
Liberty Leadership FoundationBoard Member
Nov. 2021Africa
Group Head, Global Marketing and Communications
CellulantGroup Head, Global Marketing and Communications
Oct. 2016 - Dec. 2022NairobiA Pan-African FinTech Company with 18 offices servicing 35 markets across Africa. Reported directly to the Group CEO- leading a team of 15 direct reports across marketing, design and communication verticals. Hired as a brand manager and promoted to head the brand extension into a direct-to-consumer offering. Tasked with establishing Cellulant as a global brand. - Established the marketing department from the ground up and provided strategic direction and leadership on brand, marketing and communications across 18 countries in Africa; - Established Cellulant as a leading Pan-African payments brand with minimal investment; - Led efforts in diversifying the companies brand portfolio from a single brand into 3 brands - Worked in conjunction with cross-functional groups to enhance existing products and develop/launch new products; - Launched the company's first consumer payment product in 8 countries; - Spearheaded PR efforts to raise the company profile including the 2018 $47.SM investment announcement; - Responsible for crisis communication management including the 2019 terror attack in Nairobi; - Partnered with People, Growth and Leadership teams to drive a change in organizational culture and developed the company’s first-ever Culture Code; - Managed impact & ESG monitoring for the business as part of investor relations; - During my tenure managing the brand, Cellulant received the following recognition:- 2016 - Fintech in Africa by Fintech 100 2017 - First Sub-Saharan Company to join Endeavor Global Entrepreneurs Network 2018- Named Company of the year - African Diaspora Awards 2018 - Named among Top 50 emerging Fintech companies in the world - KPMG FinTech100 2019 - Receives “Most Effective Recovery” Award by the Business Continuity Institute after a terrorist attack in Cellulant’s offices 2020 - Best Fintech Company 2020 by Global Banking & Finance Awards
Head Of Brand
CellulantHead Of Brand
Feb. 2016 - Oct. 2016Nairobi
Marketing Communications Consultant
Segal Family FoundationMarketing Communications Consultant
Mar. 2015 - Jul. 2015Washington D.C. Metro Area
Marketing Brand Manager
CellulantMarketing Brand Manager
Feb. 2015 - Feb. 2016New York, United States
Board Member
African Women In Tech - AWIT-Board Member
Jan. 2015New York, New York, United States
Marketing Manager
Church Avenue & Flatbush Avenue BIDsMarketing Manager
Mar. 2014 - Jul. 2015
VC of Board of Directors
Affirmative Action on Gender Equality NetworkVC of Board of Directors
Feb. 2012Global
Chair - Board Of Directors
The Council of Young African LeadersChair - Board Of Directors
Dec. 2010Greater New York City AreaChief of strategy for the organisation Headed the planning of events, and marketing partnering events Drafted policies,Bylaws, mission, goals and objectives of the organization Facilitated partnerships with other organizations. Appointed and coordinated members of different committees in various countries
Trainer & Capacity Builder: women & youth
FreelanceTrainer & Capacity Builder: women & youth
Aug. 2010New York, New York, United States
Marketing Communications Manager
NYC Smile DesignMarketing Communications Manager
Mar. 2010 - Mar. 2013
Public & Keynote Speaker
Self EmployedPublic & Keynote Speaker
Jan. 2010Global
Editor in Chief
Applause AfricaEditor in Chief
Jan. 2010 - Mar. 2014
Campaign Coordinator
The ONE CampaignCampaign Coordinator
Jan. 2008 - Dec. 2008
Brand & Communications Strategist
Savoir-Faire Global ConsultingBrand & Communications Strategist
Oct. 2007 - Sep. 2023NigeriaSavoir-Faire Global Consulting is an entrepreneurial-focused boutique consulting firm for African and Africa-minded organizations and businesses - working with over 100 startups Served as an advisor to non-profit organizations looking to implement new policies and programs, notable organizations include Africa Development Institute, Segal Family Foundation; Consulted on and Organized million-dollar budget events raising funds to support African NGOs; Developed communication strategies for Higher Education Institutions such as NYU, MIT, CUNY in their Africa-Business led programs; Provided strategic planning branding campaigns resulting to 30% increase in client leads

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