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Work Background
Doo GroupPerformance Marketing
Sep. 2024Jakarta, IndonesiaLeverages data-driven strategies to acquire high-quality traders and optimize conversions. By planning & executing targeted campaigns across all digital channels like search, social media, and display ads, we focus on measurable outcomes like cost per acquisition (CPA) and return on ad spend (ROAS) to maximize growth.
Amar BankData Analyst for CEO Office
Apr. 2024 - Jun. 2024Central Jakarta, Jakarta, IndonesiaI support executive decision-making by transforming complex data into actionable insights. I analyze financial performance, customer trends, and operational metrics to provide data-driven recommendations that align with the bank’s strategic goals. By leveraging advanced analytics and reporting tools, I help drive business growth and optimize key processes across the organization.
Program Praktisi Mengajar (Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi)Guest Lecturer
Aug. 2023Jakarta, IndonesiaAs a Guest Lecturer in Digital Marketing, I deliver lectures and presentations on key topics such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics. I incorporate real-world examples and case studies to help students understand practical applications of digital marketing strategies and tools. I actively engage students through interactive discussions, group activities, and hands-on learning exercises to reinforce concepts. I stay current with the latest digital marketing trends and share this knowledge with students while collaborating with the academic team to ensure alignment with the curriculum. Additionally, I provide guidance and mentorship to students on projects and assignments, offering feedback to help them assess and improve their understanding of the subject matter.
PT Bank Danamon Indonesia, Tbk.SAVP - Performance Marketing Manager
Oct. 2021 - Aug. 2023Jakarta, IndonesiaI worked closely with the tech team to implement tracking tools like Google Analytics and AppsFlyer for accurate website and app data analysis. I managed a range of digital campaigns, increasing brand awareness by 41%, and optimized acquisition efforts using first-party data, resulting in a 30% decrease in Cost per Acquisition (CPA). By refining campaigns driving traffic to the corporate website, I reduced the Bounce Rate from 70% to 60% and boosted the Conversion Rate from 0.8% to 2%. Additionally, I led A/B testing for EDM campaigns, achieving a 17% increase in open rates and a 5% improvement in engagement. I also managed web push and notification campaigns through Netcore, contributing an additional 2% conversion rate, further enhancing overall campaign performance.
Samsung ElectronicsPerformance Marketing Manager
Sep. 2019 - Oct. 2021Jakarta, IndonesiaI successfully managed and maintained multiple official stores on various e-commerce platforms, including Tokopedia, Shopee, Lazada, Blibli, JD.ID, and Samsung's website store, overseeing listing management, stock monitoring, and pricing optimization. I developed and executed Go-To-Market strategies for new product launches, which led to a 49% increase in brand awareness, surpassing the previous year’s performance by 2-3%. Collaborating closely with cross-functional teams, including Product and E-commerce, I helped align marketing activities with the consumer buying cycle and contributed to sales revenue growth. By leveraging CRM and first-party data, I enhanced campaign performance and achieved an average Return on Ad Spend (ROAS) of 15x during regular months, with an impressive 40x ROAS during mega campaigns and flagship product launches.
ShopeeOnline Marketing Manager
Aug. 2017 - Aug. 2019Jakarta, IndonesiaI strategically planned and managed online marketing budgets with a focus on acquiring new buyers through various digital channels. This resulted in a low Customer Acquisition Cost (CAC) of $3.50 while maintaining an average basket size of less than $10. I successfully implemented and optimized affiliate marketing campaigns, achieving an impressive Return on Ad Spend (ROAS) of 20-25x monthly. Additionally, I developed an automated anti-fraud system for app install campaigns, reducing the fraud rate from over 10% to below 2%. I also collaborated closely with the SEO team to produce trend-driven blog content, which contributed to a consistent monthly organic traffic growth of over 10%.
JD.IDPerformance Marketing Manager
Sep. 2016 - Aug. 2017Jakarta, IndonesiaI established a data-driven framework to optimize marketing campaigns across various digital channels, focusing on user acquisition and sales growth. I successfully transitioned ad account management from external agencies to an in-house team, streamlining processes and enhancing control over campaign performance. My efforts in paid advertising resulted in a Cost Per Install (CPI) of $0.80 and a Cost Per Acquisition (CPA) under 3%, while maintaining an average basket size of $10. Additionally, I achieved exceptional Return on Ad Spend (ROAS) of up to 20x in channels like affiliate marketing.
QravedOnline Marketing
Apr. 2016 - Sep. 2016Jakarta, IndonesiaI strategically designed paid advertising campaigns for Search Engine Marketing (SEM) and Facebook/Instagram platforms, achieving over 20% month-over-month growth while reducing the Cost Per Install (CPI) by 30% and the Cost Per Acquisition (CPA) by 50%. I successfully executed Online-to-Offline campaigns using geo-targeting to drive targeted audiences to event venues, maximizing participation and engagement. Additionally, I collaborated with the content team to create SEO-optimized articles based on Google and social media trends, leading to a 40% increase in organic traffic month-over-month.
OLX GroupDigital Marketing
May. 2014 - Apr. 2016Jakarta, IndonesiaWithin a span of less than 3 months, I implemented targeted supply-demand campaigns for each category, utilizing geo-targeting strategies to enhance market penetration and customer engagement. Through effective optimization, I reduced the Cost Per Install (CPI) by up to 60%, bringing it down to $0.50, and lowered the Cost Per Acquisition (CPA) to less than $5, resulting in more efficient campaign performance.
detikcomWeb Analytics Specialist
Nov. 2008 - May. 2014Jakarta, IndonesiaI provided data-driven support to the sales team by analyzing traffic and trends, while also assisting the editorial team in identifying popular content through data insights. Additionally, I trained both the sales team and clients on interpreting web analytics and optimizing campaigns for better performance. I developed and implemented an automated reporting system, which significantly reduced report turnaround time from 2-3 days to real-time access. This improvement enabled more efficient decision-making by delivering timely and accurate data for campaign evaluation and optimization.
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