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Work Background
Dufry GroupCountry Commercial Director
Oct. 2021 - Aug. 2024Ciudad de México, México• Monitor, analyze, and report Key Performance Indicators (KPIs) per corporate guidelines. • Lead the development of new projects and oversee their execution in close collaboration with commercial and technical teams at both headquarters and regional levels. • Develop the annual sales budget and target margins for all operations in Mexico. • Review commercial performance (Sales, inventory levels, margins…) • Review and execute the digital channels plan and annual marketing strategy. • Ensure the proper and complete implementation of the country’s commercial plan. • Supervise margins following the pricing policy. Achievements: Through the sales acceleration plan and developing new business models, we achieved sales growth of over 40% compared to the post-pandemic period. We led a luxury brand project at Mexico City airport, which involved significant investment and improved passenger spending by +25%.
Dufry GroupDirector of Operation
Dec. 2019 - Sep. 2021Dominican Republic, Santo Domingo• Led five managers and five operations in the southern area of the country, • Designed and developed action plans to ensure the sales results implemented by the budget allocation. • Monitored the point of sales to ensure the fulfillment of the global controls and processes by marketing. • Looked after the accomplishment of the KPIs and created action plans to embrace the ratios. • Collaborated with the marketing department to develop strategies to maximize sales. • Motivated and developed skills in the work team under my responsibility. Achievements: Surpassed 2019 sales by 11% during the health crisis, despite a 37% operational reduction, increasing profitability by 20% and spending per passenger by 35%. Created a flexible and strategic structure that will allow us to strengthen the areas of greatest risk. Was selected as a trainer for the new Retail Manager Area in the Bahamas
Dufry GroupArea Retail Manager
Jan. 2018 - Nov. 2019Dominican Republic, Santiago• Led three operations in the country's northern area. • Designed and developed action plans to ensure the sales results were implemented according to budget allocation. • Looked after the accomplishment of the KPIs and created action plans to embrace the ratios. • Assured the inventory levels were excellent for the sales and demands. Achievements: Develop skills for managers to create high-standard leadership members focused on productivity and efficiency for all the company services, positively impacting the cluster. We Led the effective transition to a new sales system that guaranteed us greater process efficiency. Simultaneously provided support in Aruba for the development of strategies that raised sales in the Oct-Dec 2018 period, after the closure of the sale for the year threatened with no matching the goals. Managing to increment a sale closure of 275k vs the previous projection
Dufry GroupStore Manager
Nov. 2015 - Dec. 2017Las Américas International Airport, Santo Domingo, Dominican Republic
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