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Work Background
iHeartMediaFreelance Associate Producer - Ay Por Favor
Apr. 2023 - Sep. 2024
IllestevaNortheast Retail Operations Manager
Oct. 2022New York, New York, United States
ACT ProductionsAdministrative Assistant
Nov. 2021 - Nov. 2021Miami, Florida, United StatesAssisted lead coordinator in allocating and placing fixtures & furniture at convention center for Art Basel.
Aura GroupeAccount Executive
Jun. 2021 - Sep. 2021Miami, Florida, United StatesDeveloped content strategies while maintaining daily community management and engagement across high-end social media accounts: Waldorf Astoria Residences Miami, Château d’Esclans/Whispering Angel, Klaw Restaurant. • Crafted dynamic content and copy for instagram posts and stories that supported press releases, event coverage, product launches and more. • Created and maintained a consistent and engaging tone of voice that strengthened the brands’ competitive edge. • Coordinated photoshoots through the creation of mood boards, shot lists and appointing collaborators (photographers, videographers, models, model stylists, food stylists, prop vendors). • Monitored and increased audience engagement through interactive Instagram tools. • Liaised directly with clients’ marketing and PR teams to ensure delivery of timely social media initiatives. • Provided monthly social media reporting and results analysis.
Real Housewives of Miami - Alexia NepolaBrand Manager
Jan. 2021Personal Assistant: Aided in establishing brand partnerships, managing PR schedule (meetings, interviews, photoshoots), staffing and financial matters. Content Management: Capturing, curating, editing content and composing accompanying captions while managing audience interactions on Instagram. Business Consulting: Made improvements to booking system, beauty bar appearance, service offerings, site enhancements, pricing strategy, customer service policy, recruitment/hiring, social media & more.
Yaaas Bro Media, LLCPodcast Producer
Aug. 2020Host and producer for a podcast that focuses on LGBT+ issues.
AssurantCustomer Experience Analyst
Dec. 2018 - Jun. 2020Miami/Fort Lauderdale AreaAs a CX Analyst under the Multifamily Housing - Renters Division of the company, I drove a customer centric company culture that focused on the enhancement of business to customer touchpoints. Activities included: • Connecting and building relationships with stakeholders and project owners to provide insights and recommendations on improving a variety of customer interfaces, channels and communications. • Providing stakeholders and project owners with updates on KPIs that support key metrics. • Working with the customer experience management platform (Inmoment) to identify and aggregate themes to develop proactive resolution strategies. • Working with a customer surveying platform to manage/create listening posts. • Applying data-based research to further investigate root cause of issues and pain points throughout various customer touchpoints while also ensuring all functions are working properly.
AssurantMarketing Consultant
Sep. 2018 - Dec. 2018Miami/Fort Lauderdale AreaUnder the Multifamily Housing - Renters Insurance division of the company, I supported the execution of marketing collateral and initiatives within the line of business to support both B2B and B2C retention and profitability. Activities included: • Conducting consumer research and presenting to stakeholders to enhance consumer end communications. • Developing business growth strategies, including copy and visual design for customer external communications. • Streamlining customer-facing communications through brand "tone of voice" and "simple talk" verbiage. • Ensuring compliance with all relevant federal / state insurance and security regulations, related to sales and marketing material development and distribution. • Collaborating with stakeholders to develop and enhance a new website experience.
A Customs Brokerage, Inc.Marketing Specialist
Sep. 2015 - Sep. 2018Doral, FLAs the marketing specialist I coordinated and managed all marketing related activities that influenced brand awareness and profitability across multiple lines of business. Activities included: • The planning, development, execution and evaluation of the overall marketing plan and its many facets. • Creation of clear, effective and appealing internal and external messages through various communication mediums (Social Media, Email Marketing, Print, etc). • Utilization of CRM to monitor effectiveness of communications and client relationships. • Creation and management of brand image to reflect and embody company culture and industry standards. • Active participation in key industry events and promotional opportunities. • Creation of a companywide customer service model to increase internal and external client retention. • Coordinating company wide internal initiatives/activities that fostered morale, collaboration, team building, etc.
IllestevaSales Associate
Aug. 2015 - Nov. 2015Miami, Florida, United StatesAssisted customers throughout the buying process, including greeting customers, sharing knowledge of product, helping customers find specific products, upselling and ringing up customer purchases on the POS register.
Venue MagazineEditorial Assistant
Apr. 2015 - Aug. 2015MiamiResponsibilities included assembling and reviewing editorial content and copy, researching content, and creating content for social media accounts (Instagram). Responsibilities included: • Worked alongside the editor to plan, implement, and manage the publication schedule. • Proofread manuscripts to identify any grammatical and spelling errors. • Reviewed layouts and designs for publication covers and features.
CH Carolina HerreraAssistant Store Manager
May. 2013 - Sep. 2015Miami/Fort Lauderdale AreaPrimarily accountable for developing and maintaining staff selling and service skills in addition to day by day operations of running a successful business. Critical leadership partner to General Manager, where I created a highly productive environment in which customers had an extraordinary experience and all sales people would frequently reach their sales goals. Responsibilities included: • Utilizing and monitoring KPI's to develop sales strategies daily/weekly/monthly. • Leadership and people management (model behavior that reflects the company's core values). • Adhering to all operational procedures (payroll, weekly paperwork, productivity reporting, inventory, merchandise transfers). • Coaching, developing and training staff on selling and service skills. • Customizing boutiques unique customer demographic, while managing and developing productive customer relationships. • Troubleshooting customer service issues; resolving conflict in a calm, objective and fact-based manner. • Maintaining brand aesthetic across customer experience touch points including associate presentation, visual standards, maintenance and merchandising to create an exceptional extra sensory brand experience.
Pier 1Assistant Manager
Oct. 2011 - May. 2013Pembroke Pines, Florida, United StatesEnsured sales quotas were met by providing an excellent customer service model, supporting merchandising and freight flow responsibilities as directed by the Store Manager while performing opening and closing procedures. Responsibilities included: • Demonstrating sales accountability while closely monitoring KPI's and metrics to ensure daily sales quotas were met • Providing in the moment coaching/training to store associates to ensure efficient and effective floor operations, customer service, coverage, stockroom management and execution of standards • Assisting with floor sets, merchandise flow, such as shipment, replenishment, omni-channel operations, in the store in addition to ensuring brand standards were met • Promoting and supporting an environment focused on delivering great in-store customer experiences • Effectively resolving customer service issues to a positive outcome • Displaying expert knowledge of product, company policies, promotions, loyalty programs • Providing leadership and assistance with product launches, window changes, visual presentation standards, signage placement, etc • Ensuring customer orders were completed and delivered in a timely manner
EXPRESSAssistant Manager
Jun. 2009 - Sep. 2011Miami, Florida, United StatesDrove operations on the sales floor and in the stockroom, while assisting in training associates and delivering a great in-store shopping experiences for customers. Responsibilities included: • Demonstrating sales accountability while closely monitoring KPI's and metrics to ensure daily sales quotas were met • Providing in the moment coaching/training to store associates to ensure efficient and effective floor operations, customer service, coverage, stockroom management and execution of standards • Assisting with floor sets, merchandise flow, such as shipment, replenishment, omni-channel operations, in the store in addition to ensuring brand standards were met • Promoting and supporting an environment focused on delivering great in-store customer experiences • Effectively resolving customer service issues to a positive outcome • Displaying expert knowledge of product, company policies, promotions, loyalty programs • Providing leadership and assistance with product launches, window changes, visual presentation standards, signage placement, etc • Executing all aspects of daily store operations
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