The Plaza, A Fairmont Managed HotelDirector of Public Relations and Communications
Sep. 2018 - Aug. 2021- Created and sustained a modern brand image for the next generation of The Plaza while balancing the luxury status and historic legacy - Implemented full 360° communications strategies for integrated campaigns, media and influencer relations, and partnerships to drive revenue and brand affinity - Proven success securing media placements across all mediums for The Plaza brand, as well as, all individual subsections including retail shops, culinary outlets, celebrity chefs, special events, spa and salon services, rooms and packages, history, and Eloise. - Served as the spokesperson for the hotel and point person for crisis communication, as well as, the main point of contact and liaison for celebrity guests - Developed strategic partnerships for continued pop-culture relevance and modernization of brand image ensuring press and consumer awareness and brand alignment for maximum return