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Network Power500+ people
Roles
✨50%
Business Owner
🐦50%
Design
🏦50%
Finance
Geos
🇨🇦50%
Canada
🇯🇲50%
Jamaica
Work Background
Trend Media GroupOnline Ad Operations Executive
Nov. 2017Jamaica- Manage complex projects ensuring that all ad campaigns starting in the pre-sales stage all the way through a campaign execution are booked accurately and in a way that meets clients objectives - Support the assigned Account Managers to develop retention strategy, including the development of key customer campaigns such as up-sell and win-back offers.
- Work closely with sales, marketing, content, creative and technical teams towards the creation and implementation of custom advertising solutions
- Manage & lead the communication process with external parties/vendors and request purchase order submissions for campaigns
- Assign and monitor campaign tasks/tickets based and workflows to the campaign executives and supporting teams
- Manage the implementation, tracking, and measurement of integrated marketing campaigns, on time and within budget
- Implement third-party ad tracking pixels to account for viewability, engagement, and targeting
- Ensure each campaign has clear metrics as agreed with the client and sales team and ensure that campaigns are achieving an appropriate return on investment in line with campaign goals.
- Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to the account managers clients services team
- Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, DFP, MADs, etc
- Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns
- Keeps management informed by submitting activity and results reports, such as weekly and monthly reports - Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
- Providing real-time campaign crisis resolution and support for Sales Managers and their
Caribbean Premier LeaguePublic Relations Intern
Jun. 2015 - Aug. 2015JamaicaPublic relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities. - Planning publicity strategies and campaigns
- Writing and producing presentations and press releases
- Dealing with inquiries from the public, the press, and related organizations
organizing and attending promotional events such as press conferences, open days, exhibitions, tours, and visits
- Speaking publicly at interviews, press conferences, and presentations
- Providing clients with information about new promotional opportunities and current PR campaigns progress
- Analyzing media coverage
- Commissioning or undertaking relevant market research
- Liaising with clients, managerial and journalistic staff about budgets, timescales, and objectives
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