Trend Media GroupOnline Ad Operations Executive
Nov. 2017Jamaica- Manage complex projects ensuring that all ad campaigns starting in the pre-sales stage all the way through a campaign execution are booked accurately and in a way that meets clients objectives - Support the assigned Account Managers to develop retention strategy, including the development of key customer campaigns such as up-sell and win-back offers.
- Work closely with sales, marketing, content, creative and technical teams towards the creation and implementation of custom advertising solutions
- Manage & lead the communication process with external parties/vendors and request purchase order submissions for campaigns
- Assign and monitor campaign tasks/tickets based and workflows to the campaign executives and supporting teams
- Manage the implementation, tracking, and measurement of integrated marketing campaigns, on time and within budget
- Implement third-party ad tracking pixels to account for viewability, engagement, and targeting
- Ensure each campaign has clear metrics as agreed with the client and sales team and ensure that campaigns are achieving an appropriate return on investment in line with campaign goals.
- Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to the account managers clients services team
- Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, DFP, MADs, etc
- Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns
- Keeps management informed by submitting activity and results reports, such as weekly and monthly reports - Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
- Providing real-time campaign crisis resolution and support for Sales Managers and their