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Work Background
Online Ad Operations Executive
Trend Media GroupOnline Ad Operations Executive
Nov. 2017Jamaica- Manage complex projects ensuring that all ad campaigns starting in the pre-sales stage all the way through a campaign execution are booked accurately and in a way that meets clients objectives - Support the assigned Account Managers to develop retention strategy, including the development of key customer campaigns such as up-sell and win-back offers. - Work closely with sales, marketing, content, creative and technical teams towards the creation and implementation of custom advertising solutions - Manage & lead the communication process with external parties/vendors and request purchase order submissions for campaigns - Assign and monitor campaign tasks/tickets based and workflows to the campaign executives and supporting teams - Manage the implementation, tracking, and measurement of integrated marketing campaigns, on time and within budget - Implement third-party ad tracking pixels to account for viewability, engagement, and targeting - Ensure each campaign has clear metrics as agreed with the client and sales team and ensure that campaigns are achieving an appropriate return on investment in line with campaign goals. - Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to the account managers clients services team - Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, DFP, MADs, etc - Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns - Keeps management informed by submitting activity and results reports, such as weekly and monthly reports - Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives - Providing real-time campaign crisis resolution and support for Sales Managers and their
Public Relations Intern
Caribbean Premier LeaguePublic Relations Intern
Jun. 2015 - Aug. 2015JamaicaPublic relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities. - Planning publicity strategies and campaigns - Writing and producing presentations and press releases - Dealing with inquiries from the public, the press, and related organizations organizing and attending promotional events such as press conferences, open days, exhibitions, tours, and visits - Speaking publicly at interviews, press conferences, and presentations - Providing clients with information about new promotional opportunities and current PR campaigns progress - Analyzing media coverage - Commissioning or undertaking relevant market research - Liaising with clients, managerial and journalistic staff about budgets, timescales, and objectives
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