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Work Background
RebelMouseDirector of Onboarding Managers
Oct. 2024United States- Lead seamless client onboarding by setting clear expectations, defining project scopes, and ensuring smooth website launches. - Optimize processes and workflows to enhance efficiency, improve communication, and streamline collaboration across teams. - Drive client success by proactively addressing needs, providing strategic guidance, and fostering long-term partnerships. - Bridge the gap between product and client needs by aligning RebelMouse’s platform capabilities with client goals, ensuring maximum impact and growth.
RebelMouseAccount Manager
Aug. 2022 - Sep. 2024United States- Main point of contact for new and existing clients, responsible for conducting regular check-in meetings with clients to track progress in site builds and performance. - Proactively communicate with clients and team members to manage expectations to build and foster relationships with clients that lead to renewals and upsells. - Provide timely updates on project statuses, and perform daily tasks related to client and team management. - Successfully onboarded clients and launched 14 websites. - Work in a remote environment for clients in Europe, Canada, and the US with coworkers located in more than 30 countries.
PAPEL DIGITALChief Executive Manager
Oct. 2017 - Jul. 2022Colombia- Directed budgeting, operational optimization, and team management, ensuring financial efficiency and sustainable growth. - Led customer success initiatives, streamlining administrative processes to enhance client satisfaction and retention. - Spearheaded digital content strategy, media planning, and budget execution, driving engagement and ROI for clients. - Strengthened client relationships, fostering long-term partnerships and expanding business opportunities.
PAPEL DIGITALChief Operating Officer
Sep. 2014 - Sep. 2017Colombia- Managed and coordinated copywriting, design, and operations teams, ensuring cohesive branding and content production. - Executed high-impact digital marketing campaigns across multiple platforms, optimizing reach and engagement. - Supervised website and landing page development, enhancing user experience and conversion rates. - Led a 15-person team, establishing efficient workflows and departmental processes for scalability and success.
APPS.CO - MinTICDigital Marketing Expert
Feb. 2014 - Nov. 2016Colombia- Validated MVPs and go-to-market strategies during the ideation and prototyping phases, ensuring product-market fit for startups. - Developed and implemented digital guidelines for websites, landing pages, and digital ecosystems to enhance user experience and engagement. - Optimized social media content and advertising campaigns, driving audience growth and increasing conversion rates. - Mentored 88 startups on digital marketing strategies, equipping them with the tools to scale and succeed in competitive markets.
US Media ConsultingDigital Account Manager
Oct. 2012 - Sep. 2013Miami, Florida, United States- Designed and executed digital media strategies tailored to the Latino market, enhancing audience engagement and campaign effectiveness. - Negotiated and managed digital media plans with global third-party vendors, optimizing budget allocation and maximizing ROI. - Oversaw end-to-end campaign execution, ensuring seamless delivery, performance tracking, and continuous optimization. - Collaborated with cross-functional teams to align media planning with client objectives, driving measurable business outcomes.
StarcomDigital Media Planner
Mar. 2011 - Oct. 2012Colombia- Led digital media planning for Kellogg’s Colombia, developing strategies to maximize reach and engagement. - Designed and implemented digital investment guidelines for Kellogg’s Latin America (2012), optimizing budget allocation across regional markets. - Managed online media planning for Mondelez Colombia, overseeing campaigns for brands such as Oreo, Trident, Halls, Chiclets, Club Social, Bubbaloo, and Clight. - Negotiated, purchased, and optimized digital media campaigns, ensuring efficiency and high ROI for advertising investments.
StarcomDigital Trafficker
Nov. 2010 - Mar. 2011Colombia- Executed digital media campaigns for top global brands, including Coca-Cola, Samsung, Procter & Gamble, Kellogg, and Mondelez, ensuring precise implementation and performance tracking. - Monitored, reported, and optimized campaign budgets, enhancing ad spend efficiency and improving key performance metrics.
i-NetworkTeam Lead - Account Management
Dec. 2009 - Nov. 2010Colombia- Led the execution and optimization of digital campaigns for Disney, MTV, and ESPN, ensuring high-impact audience engagement. - Coordinated multi-market operations across Latin America, managing campaign implementation and performance tracking. - Managed and mentored a team of 4 Account Managers and Traffickers, enhancing team efficiency and improving client satisfaction.
i-NetworkAccount Manager
Jun. 2009 - Nov. 2009Colombia- Implemented and managed digital media campaigns for leading media agencies, including OMD, Starcom, IPG Media Brands, and McCann Colombia. - Optimized and reported on digital media performance for major clients, including Movistar, Bavaria, ETB, and Nacional de Chocolates, ensuring data-driven decision-making and campaign success.
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