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Work Background
Bespoke & Co. IrelandDigital Content Specialist
Dec. 2020Kilkenny, County Kilkenny, Ireland• Creating Engaging Content – I research trends in the picture framing Industry, and what our audience responds to, crafting content that connects with people across our digital platforms. • Creative Campaigns – I have led successful product launches, creating engaging messages that attracted new customers. • Improving Performance – By analysing market trends and customer behaviour, I keep refining our marketing approach to ensure we get the best results from our efforts. • Team Collaboration – I work closely with my team and external partners, turning complex design ideas into engaging marketing stories. • Building Customer Relationships – I have introduced strategies that have strengthened client connections and improved loyalty.
Self EmployedGraphic Designer & Digital Content Creator
Jan. 2017 - Dec. 2020Ireland• Brand Identity Development – I created distinctive visual languages for emerging businesses, helping them stand out in competitive markets. • Multi-Channel Design – I designed cohesive materials, from traditional print to digital formats. • Visual Storytelling – I produced photography and video content that captured brand narratives in compelling visual formats. •Digital Strategy – I helped small businesses build and optimise their digital footprints, particularly focusing on social media presence and engagement.
Doce Beleza CosméticosSenior Graphic Designer
Aug. 2013 - Jun. 2016Bosque da Saúde• Creative Direction – Led the concept and design for their e-commerce website, and marketing campaigns, ensuring consistent brand image. • Content Production – Developed engaging visual content for e-commerce, social media, and email marketing. • User Experience & Design – Applied information architecture and usability principles to enhance customer interaction. • Trend Research & Innovation – Analysed market trends to bring fresh, creative approaches to design and branding. • Photography & Videography – Directed and executed product photography and promotional videos to elevate the brand’s online presence. • Adobe Creative Suite Expertise – Designed across Mac and Windows platforms, using industry-standard tools for high-quality visuals.
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