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Work Background
Co-Founder & Managing Partner at Say Salubrious | An Art First Experiential Label
SAY SALUBRIOUSCo-Founder & Managing Partner at Say Salubrious | An Art First Experiential Label
Apr. 2025Portland, Oregon | Cluj-NapocaLeading strategic growth, partnerships, and operations for Say Salubrious, co-founded in collaboration with the incredibly talented multi-disciplinary artist Jessey Zepeda, combining our creative strengths to bring unique artistic visions to life. Say Salubrious is an art first experiential label creating large-scale installations and sensory-driven spectacles that reconnect people to each other.
Head of Marketing
Absolut Explorer & Ecoflow RomaniaHead of Marketing
Aug. 2024 - Apr. 2025Cluj-Napoca, Cluj, RomaniaLed the digital marketing strategy and implementation for Absolute Explorer and Ecoflow Romania, with a 360° approach to digital presence. Initiated and drove marketing efforts across multiple channels, including: • Performance Marketing: Google Ads, Meta Ads • Social Media Marketing: Paid and organic growth strategies • SEO & Content Marketing: Optimizing visibility and engagement • Email Marketing: Targeted campaigns for customer retention and conversion • Content Creation: Crafting compelling narratives and visuals • User-Generated Content (UGC): Leveraging authentic customer voices • KOL Partnerships: Collaborating with Key Opinion Leaders to amplify brand reach Focused on data-driven strategies to maximize impact, foster brand growth, and create meaningful connections with our audience.
Ski Instructor
Self-EmployedSki Instructor
Dec. 2023Ski clinics. Bespoke courses. Epic trips. 💗 for skiing & education ❄️❄️❄️🤙🏻
Heliski Romania Ambassador 🇷🇴🚁⛷️🏂
Heliski RomaniaHeliski Romania Ambassador 🇷🇴🚁⛷️🏂
Dec. 2023Timişoara, Timiş, RomaniaExcited to share with you extraordinarily raw experiences in the Carpathian mountains! 🏔️🚁⛷️🏂❄️❄️❄️ Send me a PM and let’s plan your next amazing experience!🤙🏻
Consultant | Advisor
Self-EmployedConsultant | Advisor
Oct. 2022Cluj-Napoca, Cluj, Romania
Delivery Project Management
EndavaDelivery Project Management
Jun. 2022 - Mar. 2023Cluj-Napoca, Cluj, Romania•Partnered with the Endava Private Equity Group to run a full assessment of the IT landscape and provide future recommendations and a roadmap for one of our UK clients •Led the Mobile & Web workstream comprising of four other sub-teams: Product Data Analysis, UX/User Journey/Design Team, SEO team & Underlying Tech team for front-end and back-end, alligning recommendations and providing a roadmap for the client
Delivery Unit Manager
EndavaDelivery Unit Manager
Oct. 2020 - Jul. 2022Târgu Mureş, Mureş, RomaniaAccountable for growing our delivery capabilities and the capacity of this near-shore Software Delivery location. A key leadership role, the Delivery Unit Manager owns the operational and growth strategy at the location/DU level, alligning with the business demands and Endava's plans for growth. The role encompassed the following areas: •Capacity: Managing growth, recruitment, attrition, bench management, grade shape, and other critical workforce planning areas to meet the needs of our clients. •Capability: Developing technical and engineering excellence through skills, knowledge, and personal development. Building leadership and coaching skills for line managers and career coaches. •Community: Building communities and practices that enable Endava employees to collaborate and learn together, enhancing retention. •Financial P&L: Developing and executing budgets, forecasting, cost reporting (Capex/Opex), salary and promotion planning. •Operational: Establishing an operating rhythm, managing risks and property across the location.
Regional Head of People Development and Recruitment
EndavaRegional Head of People Development and Recruitment
Mar. 2019 - Mar. 2021Cluj-Napoca, Cluj, RomaniaAccountable for continuously building and improving the people strategy for 1500+ Endavans from a region encompassing our Cluj-Napoca, Timisoara, and Targu Mures offices. Guided, supported and aligned a team of 30+ professionals covering our Recruitment, L&D, CSR, Internal Comms, internal & external events capabilities, to position Endava as a top employer in our markets. Focused on attracting the best people and enabling them to grow and develop by providing a liberating leadership culture, opportunities and empowerement.
Founder & Owner
Straut Int.Founder & Owner
Apr. 2007 - Jun. 2019
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