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Work Background
Key Account Manager
Samsung ElectronicsKey Account Manager
Feb. 2020 - Aug. 2020Panama City, Panamá, Panama
Business Consultant
Emanuel CordovezBusiness Consultant
Jul. 2018 - Sep. 2022
Product Marketing Manager for fixed services
Cable & Wireless PanamaProduct Marketing Manager for fixed services
Apr. 2017 - May. 2018PanamaAccountable for the growth of Mast3r service launched in 2016, with new Broadband, Internet, TV and Digital Fixed Line services in a new HFC network. Responsible for the value proposition of Master and legacy products of broadband and TV while deploying the migration strategy of current customer base to the new service under the Mast3r brand. Main Achievement: Gain 3 points of Market share on TV and Internet services.
Prepaid Marketing Manager
Cable & Wireless PanamaPrepaid Marketing Manager
Aug. 2014 - Mar. 2017PanamaResponsible for growth of Prepaid business revenue though improving main KPIs like average revenue per customer, prepaid customer base, and refill frequency. In charge of creating service plans, promotional strategies and new products in order to increase customer usage and loyalty. Work in conjunction with Huawei to deploy their VGS solutions in order to maximize data revenues and customer satisfaction. Main achievement: 52% Market Share with sales share of 55%. Work together with Sales to achieve top revenues in history of Más Móvil.
Postpaid Marketing Manager
Cable & Wireless PanamaPostpaid Marketing Manager
Apr. 2010 - Aug. 2014PanamaIn charge of Postpaid consumer & corporate service plans strategy for mobile Business Unit. Handset promotional price structures. Promotional strategy and new revenue stream generators deployments. Main Achievements: Maintain a 42% of Market share with other three operators in a country with population of 4M. Reduction of handset subsidies with incentive plans to sales force. Been selected to launch the Iphone for CWP in 2011
Regional Sales Manager
TelefónicaRegional Sales Manager
May. 2007 - Apr. 2008Panama
Business Unit Manager
MDM securitiesBusiness Unit Manager
Jan. 2007 - Jan. 2008Panama
Manager / Owner
Electronic House PanamaManager / Owner
Mar. 2003
Indirect Sales Manager - Más Móvil
Cable & Wireless PanamaIndirect Sales Manager - Más Móvil
Oct. 1998 - Nov. 2002Panama• Accountable for sales and activations of new lines through distribution channels. • Implementation of new sales strategies through distributors and Mundo Móvil stores in both Postpaid and Prepaid plans, to achieve sales objectives. • Development and administration of the Indirect Sales Department annual budget, in accordance with the parameters set forth by Cable & Wireless Panama. • Administration of the Indirect Sales Department’s advertising budget to support promotions. • Work in conjunction with the Information Systems Department to build reports based on customer's database in order to improve the time response over changes of customer behavior.
Sales Administrator
Kenwood Electronics Latin AmericaSales Administrator
Jun. 1995 - Sep. 1998Panama

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