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Work Background
Travelex Insurance ServicesEditorial Producer
Apr. 2025Oversees the production of short-form content across digital channels, with a primary focus on email marketing. Aids with testing strategies and campaign optimizations to improve performance. Collaborates cross-functionally to develop messaging that aligns with brand goals and user behavior. Supports content strategy through creative development, analysis, and iterative refinement.
Helpr - A Global Care BenefitContent Manager
Mar. 2024 - Mar. 2025Austin, Texas, United StatesHeads content-related initiatives and the distribution of outgoing materials. Conducts presentations on brand voice and messaging while assisting various departments with content needs. Undertakes content creation, including user stories, case studies, and email campaigns.
Mighty ScribesContent Editor
Jun. 2022 - Mar. 2024Los Angeles, California, United StatesEdit marketing articles, press releases, and landing pages. Ensure materials resonate with target audiences. Collaborate with the Customer Success Team and clients to refine content strategies for maximum impact. Implement SEO best practices.
INNsight.com, Inc.Lead Content Writer
May. 2019 - Jul. 2022San Francisco Bay AreaDevelop content for hotel websites to showcase client brands. Assist with client onboarding and develop marketing strategy to drive traffic to hotel properties. Content written for chains, such as Best Western Plus and Red Roof Inn, as well as boutique hotels.
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