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Work Background
Trinity Life SciencesCustomer Engagement & Omnichannel Lead
Feb. 2025United StatesExperienced consultant specializing in customer experience and marketing transformation from pre-launch Biotech to Top 5 Pharma companies in Life Sciences. Provide strategic guidance on organizational design, cost savings, governance frameworks (Councils, SteerCos), MarTech evaluation, roadmaps, best practices, and end-to-end process design employing AI at every opportunity. Lead change management and communications initiatives to drive adoption and unlock value for the enterprise. Partner with stakeholders to align business objectives with scalable, achievable and compliant solutions.
▪ Top 10 Pharma- Strategy Realization: Global Personalization Enablement
▪ PreCommercialization Biotech- leading commercialization readiness across Omnichannel Marketing
▪ Trinity Life Sciences- establishing and scaling internal Omnichannel Frameworks and Capabilities
Bristol Myers SquibbSenior Director, Head Worldwide Production
Dec. 2019 - Nov. 2023Lawrenceville, NJDirected the Worldwide Production team in all facets of champion marketing, operations, execution, production, planning, and streamlining processes, ensuring flawless execution across all channels and programs, including digital, print, media, and out-of-home media. Transformed teams to agile Operating Model.
Bristol Myers SquibbDirector, Worldwide Marketing Operations
Jan. 2016 - Dec. 2020Greater New York City AreaEstablished new teams globally in France, Germany, Switzerland and UK. Organizationally redesigned US Print activities by collapsing all Print related marketing, production and distribution to one role, reducing costs by 35%. Integrated all Celgene brands into existing model operations through change leadership. Led Label & Launch specialty team and the Clinical Trials team. Revamped onboarding program for new hires, saving 1 week, per hire.
Bristol-Myers SquibbAssociate Director- US Marketing Operations Lead
Jan. 2014 - Dec. 2016Princeton, New JerseyLed the launch of the Marketing Operations division, directing a team of 12 operations managers overseeing 3,000+ annual tactics. Assessed divisional involvement in core digital marketing programs and was subsequently promoted to a broader global role. Collaborated with leadership on change management, disseminating operating models to the organization, 15 digital agency partners, and global agencies. • Executed change management strategy with leadership; socialized operating models across organization and our 13 digital agency partners and many of our global agency relationships
• Grew cloud-based work management tool to encompass all Omni-Channel portfolio tactics, trained 1,000+ users
• Led exercise in analysis and recommendations for “Launch Optimization”
• Built reporting metrics & benchmarks for Executive Leadership
• Supplanted marketing execution model in major markets, Q4, 2014
• Drove vision for Marketing Operations advancement and processes in major markets
Bristol-Myers Squibb, Princeton, New JerseyGlobal Manager, Interactive Media Services
Jan. 2011 - Dec. 2014Princeton, NJInteractive Department Manager responsible for 14+/- Interactive Producers, tracking coordination of 1,600+ B2B interactive media projects and budgets, annually. Collaborate across BMS enterprise and third party partners to execute global marketing objectives. Serve/Chair various Work Streams: Social Media, QR, Town Hall, IMS Media Fair - US/EU, Evolve Web/Mobile.
• Implemented numerous consistency improvements across forms, SOWs, estimates, timelines and approaches
• Introduced “template” concept, thereby reducing design concept timing, facilitating build phase
• Launched “uncovered boss” initiative to identify operational improvements across all project types and roles within IMS
Reduced extensive storyboarding process from 3 to 1 day, by paralleling 3 activities
Restructured project storage folders, eliminating file versioning issues
Applied lessons to drive enterprise-wide IVA standards
Established seamless international operations, overseeing all translations and cross-cultural relations
• Rolled out Executive Level Dashboards, correlating hours billed to agency workload for US & EU
Chemical Heritage FoundationWeb Experience Leader, Product Manager- Sr. Consultant
Jan. 2009 - Dec. 2011Philadelphia, Pennsylvania, United StatesLed the redesign and re-architecture of chemheritage.org for a nonprofit focused on the history of Chemistry, overseeing the webmaster. Administered the RFP for a CMS and the development of 32 templates, managing an initial project budget of $300K and ongoing contracts valued at $150K.
CitiFirst Vice President
Jan. 2001 - Dec. 2006New York CityRevised and executed strategic global vision for delivery of corporate financial services products via the Internet, now up to $30 million annual budget; 26 employees; 28 live web sites; $50+ billion in online transactions in 55 countries. Coordinated and developed all related business processes including content creation, design, marketing, institutional sales, client relationship management, customer service, technology, and operations while participating on Citigroup Internet Operating Committee, setting firm-wide policies and strategies.
CitiVice President Digital Strategy, Technical Product Owner, Savings Strategy
Jan. 1999 - Dec. 2001New York CityDeveloped small team to manage all third party operations and enhancements, attended frequent sales pitches throughout the country to showcase all digital financial benefits developed through the benefit portal. Personally launched many new large market clients onto the platform coordinated across equity solutions, retirement plans and retail divisions to execute seamlessly. Led integration of 529 college savings plans, credit cards, self-directed and executive deferred compensation.
CitiAssociate Vice President, Digital Product Manager, Retirement Products
Jan. 1997 - Dec. 1999New York CityLed establishment of Third-Party Retirement Strategy for small, mid and large market partnerships. Negotiated contracts, designed turn-key, configurable front-end and back-end, collaborated with IT and set the course for next 6 years.
Prudential SecuritiesRegional Sales Manager- Executive Services & Strategies Group
Jan. 1995 - Dec. 1997New York CityExecutive Services & Strategies Group
Drove sales growth throughout region encompassing Texas to California. Orchestrated business / marketing plan, trained sales force and clients. Introduced initial online system.
Prudential SecuritiesClient Relations- Customer Service Supervisor
Jan. 1993 - Dec. 1995New York City• Responsible for eight “Account Analysts” who assisted clients in resolving analytical and operational account matters via company wide 800#.
• Researched and assigned written discrepancies to the Account Analysts for reply.
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