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Work Background
Kaifa, LLCExecutive Director of Events
Nov. 2021*Consulting services for brand experiential marketing *strengthening brand image and messaging through events *expanding business scaling by targeting audience in the market for brands/businesses *creating social media strategies for brand growth and development
FreelanceFreelance Event Manager
Mar. 2020 - Jun. 2021Developed marketing events as a strategy to produce sales or engage target audiences created graphics using Canva to reinforce brand colors and message utilized platforms such as Later and Planoly to schedule content and create a content calendar researched and implemented market/social media trends to successfully grow organizational pages over 60% in a 3 month period Curated strategic events such as Instagram Live and hosted online conversations to increase engagement metrics
National African Student AssociationVice President
Nov. 2018 - Jun. 2021Oversaw national events and projects and curated programs for collegiate African students Fostered a Network of students and professionals Established international collaborations with global organizations Assigned and managed projects and tasks to a national network of committee members Applied project management skills in Asana task manager software Created and marketed professional development/ cultural events Produced social media marketing posts and communications
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