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Work Background
UNDRlineCreative Group Head
Apr. 2022Jakarta, IndonesiaAs a passionate Creative Group Head, I spearheading the development and implementation of creative strategies that align with clients' objectives and resonate with target audiences, crafting captivating campaigns across various digital platforms, ensuring a seamless integration of content and design.
UNDRArt Director
Sep. 2018 - Jun. 2022Greater Jakarta Area, IndonesiaSpearhead the creative direction and visual strategies for various client projects, ensuring brand consistency and compelling storytelling across digital and print media. Collaborate closely with cross-functional teams, including designers, copywriters, to conceptualize and execute innovative and impactful campaigns. Lead the design team in developing and refining design concepts, providing guidance and mentorship to enhance their skills and creativity.
FoiniksArt Director
Jun. 2015 - Jul. 2018Greater Jakarta Area, IndonesiaAs a Digital Art Director, my role is to lead and inspire a team of designersin conceptualizing and executing visually compelling and innovative digital campaigns and projects. I am responsible for overseeing the development of visual strategies that align with the client's brand identity and business objectives across various digital platforms, including websites, social media, mobile apps, and interactive experiences.
OPCO IndonesiaSenior Graphic Designer
Mar. 2014 - May. 2015JakartaAs a Senior Graphic Designer in an F&B company overseeing five distinct brands, my role is multifaceted and pivotal in shaping the visual identity and communication strategies of each brand. Collaborating closely with the marketing and creative teams, I lead the conceptualization, design, and implementation of a wide range of creative assets, including brand logos, packaging, menu designs, promotional materials, and social media graphics. I ensure that all visual elements consistently reflect the brand's personality, values, and target audience. Beyond maintaining brand integrity, I also thrive in the challenge of adapting designs to suit various marketing campaigns and seasonal promotions, thereby effectively driving engagement and boosting brand recognition across all channels.
Daya Dimensi IndonesiaGraphic Designer
Mar. 2011 - Feb. 2013Greater Jakarta Area, IndonesiaI play a pivotal role in shaping the company's client events by creating visually captivating and impactful designs. Responsible for translating client requirements and concepts into compelling visual solutions, I ensure that all creative materials align with the client's expectations and brand guidelines. Through a keen eye for aesthetics and attention to detail, I design a wide range of promotional materials, including event invitations, posters, brochures, and digital assets, that effectively communicate the essence of each event and leave a lasting impression on attendees.
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