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Work Background
Self-employedMarketing, Branding, and Content Strategy
Jun. 2016USADeveloping content strategies that connect with the right audiences, cultivate trust, and deliver conversions. Visit emmaalois.com for more details.
Waltham TechnologiesContent Team Lead
Sep. 2013 - Aug. 2016Wynwood Miami, FloridaKey Responsibilities: Led content strategy, editorial direction, SEO optimization, CMS management, and content team development for a high-traffic digital platform. Directed research and content production across multiple formats (digital publications, guidebooks, feature articles, marketing and sales assets, and technical documentation), ensuring alignment with SEO objectives and revenue goals. Oversaw CMS operations, including workflow management, publication scheduling, cross-linking strategy, and conversion-focused calls-to-action. Designed and introduced internal systems (content frameworks, project timelines, performance tracking tools) to optimize team efficiency and project delivery. Trained and mentored content staff, building editorial expertise and improving cross-functional collaboration.
The Brickell VoiceEditor
Feb. 2013 - Jul. 2013Miami, FloridaResponsibilities: Supported launch and editorial management of The Brickell Voice, a Miami-focused publication. Refined and copy-edited all print articles, ensuring accuracy, relevance, and editorial consistency. Produced editorials, features, and general-interest articles aligned with community interests. Conducted and authored interviews with Miami community leaders to strengthen local engagement.
The Brickell ReporterDeputy Editor
Dec. 2011 - Feb. 2013Brickell Miami, FloridaResponsibilities: Managed editorial and operational functions for a monthly publication, overseeing production from concept through final print. Directed editorial planning, including storyboarding, content selection, and interviews with community leaders. Oversaw editorial calendar, publishing schedule, and final approval of articles and imagery. Edited and produced diverse content (features, reviews, editorials, and interviews) with emphasis on quality and relevance. Managed CMS (WordPress) for digital publishing. Developed operational processes, tracking tools, and client advertising campaigns to ensure timely, contract-compliant delivery. Recruited and managed a team of writers; collaborated with designers on print and digital layouts. Delivered creative solutions to strengthen publication quality and client engagement.
Pow Wow ProductsPurchasing Manager
Oct. 2010 - Oct. 2011Miami Beach, Fla.Responsibilities: Supported product sourcing, sales, and distribution operations for a national home goods company. Sourced and contracted overstock and liquidation merchandise aligned with market trends. Coordinated product distribution across national mass-market retailers. Maintained cross-department communication to meet deadlines and ensure operational efficiency. Supported Sales Manager in managing retailer relationships with major home goods and big-box partners. Collaborated directly with CEO, attended trade shows, and provided executive-level support as needed.
Campaign Office of Congressman Joe SestakCampaign Intern
May. 2009 - Aug. 2009Media, Penn.Compiled databases, conducted opposition and state demographic research, and aided in tracking events, news, among other issues for the Senate campaign for Congressman Joe Sestak.
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