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United States
Work Background
Proleo.ioProject Manager
Jul. 2025 - Dec. 2025
EpisodzFreelancer
Jul. 2024Sri Lanka, ColomboEpisodz was built on a simple belief: businesses grow when strategy, creativity, and execution work together.
Luna PRWeb3.0 Account Manager (Marketing & PR)
Jan. 2023 - Dec. 2024Dubai, United Arab EmiratesWorked for a PR and Marketing agency specializing in the Blockchain/AI sector. * Boosted market influence of a metaverse developer in the GCC region by managing PR and marketing efforts, securing media coverage in prominent outlets like Arabian Business and Edge Middle East, which significantly enhanced brand visibility & facilitated partnerships * Cultivated influencer relationships and led campaigns for a new Web3 video conferencing tool, resulting in an 80% increase in platform sign-ups. * Achieved $1.2M AVE in earned media coverage for a fashion tech client in Q1 2024. * Crafted and secured high-impact press releases and articles on Blockchain and AI, boosting client visibility in major publications like CoinTelegraph, Wired, CoinDesk * Pitched and secured participation and speaker slots for clients at high-profile events and podcasts, including The Metaverse Podcast, Making the Metaverse, Blockchain Life, Global Blockchain Show, WOW Summit, and Token2049, effectively elevating their profiles and establishing them as thought leaders in the industry. * Identified and pursued global brand partnerships for clients, expanding collaboration opportunities. * Led marketing and PR strategy for a fashion-tech client, successfully securing the brand’s recognition as Top Fashion Brand Initiative at the Asian Metaverse Awards.
ZOOZ.LKWeb 3.0 Project Manager
Jan. 2022 - Dec. 2023Colombo, Western Province, Sri Lanka• Developed a marketing plan, geographic expansion strategy, and go-to-market strategy to promote a Russian Metaverse platform and its token in the Indian market to inform strategic decisions. * Led the development and marketing efforts of the NFT minting website and DApp for the project "Pixxtasy" generating over 20,000 USD in sales on OpenSea within the first month of launch. *Successfully managed a cross-cultural Web3 development team, consisting of a team lead, frontend developers, backend developers, UX designer, and QA engineer, in the development of an NFT listing site similar to Opensea.
Jio InstituteDigital Marketing Consultant
Jul. 2020 - Dec. 2022Mumbai, indiaWorking for a post graduate educational institution specialising in Data Science, AI and Digital Media, conceptualised by a Fortune500 company- Reliance Industries Ltd, developing a multi-channel marketing strategy across web platform, digital, email, and social media, and project managing initiatives from conceptualisation through to planning and execution. Key Achievements: • Proactively developing a temporary multimedia website (JI events) in order to provide digital representation and share information on upcoming events, including content creation and UI/UX and resulting in the registration of over 28,000 unique users from 98 countries which has generated over 18,000 events registrations and 2000+ business leads. • Analysing, identifying and implementing multiple technologies to facilitate automation and operational streamlining, including enrolment automation, virtual event platforms, distance learning solutions, academic management systems, paperless forms, and AI-enabled Chatbots. • Developing a draft plan for creating and delivering digital education programmes utilising the above innovative technologies. • Determining digital objectives, introducing new marketing channels including Facebook, LinkedIn, Instagram and YouTube, and managing all creative content including written, graphic and video, resulting in 32,000+ followers and over 580,000 cumulative engagements. • Evaluating and engaging external agencies, developing value proposition and collaborating on marketing campaigns to ensure an effective and co-ordinated brand communication strategy. • Introducing data analytics tools in order to measure consumer engagement and campaign/initiative success.
FCBKL.LKDigital Marketing Lead/ Creative Strategist
Jan. 2019 - Dec. 2020Colombo, Western, Sri LankaReported into the CEO and managed a diverse portfolio of clients across numerous industry sectors including FMCG, Food & Beverage, Finance, and telecoms. Conducted in-depth market research, generated consumer insight data, and created consumer segments in order to develop creative and digital strategy. Led pitches and presentations, and subsequently project managed campaigns from planning through to execution. Managed a cross-functional internal team, identified operational gaps, created tailored solutions, and coached and mentored team members on new processes and best practice. Key Achievements: • Developed and led successful marketing campaigns for high-profile clients including Mercedes Benz, Jeep, Prime Minister of Sri Lanka - Ranil Wickramasinghe, HNB, FairFirst, Enfamama, Enfagrow, Sustagen, LOLC, Rich Life and Ceylon Biscuits. • Implemented monthly content calendars in order to enable team members to plan ahead and ensure the effective monitoring of consumer engagement, resulting in improved relationships with retained clients. • Developed innovative solutions and creative briefs in order to digitalise artworks and creative concepts, and provided guidance to art directors and designers, ensuring alignment with client campaign goals and overall brand strategy, resulting in increased client satisfaction and time savings due to a shortened approval process, plus improved ROI. • Led and won client pitches for FairFirst, Tiara, and Hutch, and responsible for winning the digital element of a multi-faceted pitch to Atlas.
HealthnetDigital Marketing Manager
Sep. 2018 - Aug. 2019Sri LankaDeveloped and managed the digital marketing strategy for an E-Pharmacy delivering prescribed medication directly to consumers. Utilised data analytics and created social media campaigns including content management and paid advertising in order to generate business growth. Proposed and implemented a new brand value proposition, created investor pitch decks, and developed partnerships with external ecommerce platforms to drive sales. • Developed a unique value proposition, pitch deck and business strategy model utilising blockchain which disrupted the traditional pharmacy eco-system by delivering medicines directly from manufacturer to consumer (via Healthnet), this resulted in increased international investment. • Developed a brand proposition creating an emotional consumer connection by highlighting care for loved ones with chronic illness, this led to the development of an app that stored and auto-filled prescriptions for multiple family members. • Created a new brand design and implemented across the business, this included both company logo, packaging redesign, and creating all exterior branding for Healthnet’s first physical store. • Boosted e-commerce sales by 40% through SEO, landing page optimization and email campaigns. • Generated 100,000+ leads for a monthly subscription service in under 9 months. • Created ad content for Facebook which resulted in improved brand awareness, and an increase in website traffic, customer enquiries, and sales of products and prescriptions for clients with chronic diseases • Introduced and implemented Facebook shops which led to an increase in sales of OTC products.
Wunderman ThompsonDigital Art Director
Sep. 2017 - Sep. 2018Sri LankaWorked as the first Digital Art Director for JWT, developed and managed the creative digital strategy for a diverse portfolio of clients, and managed campaigns from conceptualisation through to planning and execution. Generated consumer insights by conducting in-depth research in order to shape marketing strategies and creative briefs, and delivered innovative and value-driven campaigns. Led a cross-functional team including performance management, training, coaching and mentoring, was a founding member of a newly established department specialising in digital content, and participated in high-profile pitch presentations. • Led the digital art direction and strategy for 2 Sri-Lankan Airlines campaigns which resulted in JWT being awarded in multiple award ceremonies including Asia’s “Leading Marketing Campaign” of 2018 at the World Travel Awards. • Provided art direction for a social media campaign covering the debut of a new Lux Soap product (Unilever), and collaborated on an experiential launch event, this resulted in the development of a new revenue line with regards to animated social media posts. • Managed the agency’s first digital social media campaign for HSBC promoting credit card dining offers which resulted in HSBC generating the highest amount of new card sales within one month. This was the greatest monthly sales figure achieved during the previous five years, and exceeded targeted ROI. • Developed and launched a holistic campaign promoting a Microsoft enterprise communication and networking tool within a large apparel tech firm, this resulted in 84% of staff members utilising the tool. Brands:
Unilever, MAS, HSBC, Sri Lanka Tourism, Sri Lankan Airlines, Lux, Sunsilk, Etisalat, HNB, Sri Lanka Telecom, Pepsi, Mountain Dew and Round Island.
OgilvyMultimedia Intern
Sep. 2015 - Dec. 2015Colombo, Sri LankaDuring the internship, I worked closely in both Creative and Public Relations departments at art direction, animation, video production and creative story (TVC scripts) writing. I have worked in Ad campaigns that involve researching and developing various creative concepts, creating artworks based on the creative concepts, scriptwriting, social media marketing and audiovisual productions. Brands: Ceylinco, Clogard, Ministry of Tourism, Alpenliebe, Standard Charted Bank, Citizen Development Bank, Edulink and Cake Labs.
EpisodzFounder/ CMO
Jul. 2015
Film Production & Multimedia Club of NSBMFounder/President
Jan. 2013 - Dec. 2015National School of Business Management (NSBM) Green University
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