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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥33%
Startup Founder
💸33%
Marketing
✨33%
Business Owner
Geos
🇮🇩33%
Indonesia
Work Background
Harvey NicholsEcommerce and Backend Analyst
Oct. 2025Saudi Arabia, Riyadh> Led maintenance and optimization of the HN Saudi website, ensuring stable performance and accurate product presentation.
> Oversee online product lifecycle management, including publishing, controls and data validation.
> Conducted regular audits parallel to website product data in alignment with sales & marketing team, reducing data discrepancies.
> Evaluated and recommend suitable action in terms of functionality and structure of the standardized design of the HN Saudi website to enhance usability and reliability.
> Delivered customer journey and performance analysis reports to support data-driven decision-making.
> Spearheaded automation initiatives that reduced manual backend data processing by 90%, improving efficiency and turnaround time.
Philip Morris International (Contracted)Reporting and Business Insight Analyst
Dec. 2011 - Sep. 2025Saudi Arabia> Manage Salesforce digital taskings and contents of key accounts, wholesale and tobacconist channel.
> Publish weekly and monthly performance insights on e-ordering of multi-channel operations.
> Manage account data lifecycle in Salesforce, including onboarding, updates, and quality assurance.
> Prepare weekly and monthly report to support board-level alignment, under the supervision of the Field Execution and Trade Commercial Director.
> Maintain and publish daily Lead Generation reports, providing marketing team with timely visibility into customer interactions and product purchases.
> Evaluate in-market sales performance across POS, generating actionable reports for stakeholders.
> Implemented market research initiatives to optimize campaign strategy and increase exposure of the full product portfolio, including slow- and fast-moving lines based on market dynamics.
> Manage payout processing and quarterly payout budget planning across digital wallets and FOC programs.
> Maintain net promoter score (NPS) reporting and analytics to ensure compliance with global standards.
> Built multiple enterprise-level Power BI dashboards (Activation Monitoring, POS Activation) eliminating manual reporting and cutting reporting time by 90%.
> Designed B2B planogramming tool and expanded Digital Trade Engagement platform with vendors, increasing customer interaction and digital adoption.
> Developed real-time activation dashboards with images and market segmentation insights, used by local and global teams for trade decision-making.
> Published Power BI reports that improved customer visits presentations, increasing online purchases by 18% and driving wider digital adoption.
> Designed and implemented a stock delivery/reconciliation system (VB), ensuring accounting alignment and operational efficiency.
> Automated payout process/reporting, reducing processing time by 40% and leading digital wallet transition (STCPay and YouGotAGift), improving payment cycle efficiency.
ALMARAI COMPANYAccounting Officer
Sep. 2006 - Nov. 2011Saudi Arabia, Riyadh> Process supplier payments (cheque, DD & electronic payments) and account reconciliation via CISS system.
> Manage inbound queries from suppliers on payment status through calls and emails.
> Collaborated with cross-functional teams to verify GRN and job order completion, supporting accurate accounts payable processing.
> Handle quality check of invoices and posting in SAP
> Ensured proper documentation for audits and compliance.
Allied Banking CorporationUniversal Teller
Oct. 2004 - Jul. 2006Philippines, Manila> Process deposits, withdrawals, and customer onboarding.
> Ensured daily balancing of transactions and maintained financial records.
> Provided customer support to ensure satisfaction and long-term retention, driving increased customer investment.
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