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Work Background
Director of Operations and Client Services
We First, IncDirector of Operations and Client Services
Sep. 2014Greater Los Angeles AreaHired to develop company’s infrastructure and deepen client relationships to grow We First, inc. – a consultancy that works with corporations, brands, and advertising and social media agencies to provide thought leadership on the future of business, marketing and social impact.
General Manager
PromaxBDAGeneral Manager
Jan. 2007 - Dec. 2014Greater Los Angeles AreaHired to strengthen the Association’s operations and reach, nationally and globally, as well as expand and facilitate member initiatives serving the entertainment market industries in the United States, UK, Europe, Canada and Latin America. The Result: Grew the company; developed key global partnerships; increased membership around the world by nearly 25%; spearheaded all key events, including the annual national conference as well as regional and sector-specific conferences for the sports, video gaming and local television industries.
VP Creative Director
Disney ABC Cable NetworksVP Creative Director
Feb. 2005 - Jun. 2006Greater Los Angeles AreaHired to lead all creative and branding initiatives for Disney Channel, Playhouse Disney, Toon Disney, Jetix and ABC Kids, and to grow ratings. The Result: increased ratings and put Disney Channel in the No.1 position for kids TV networks; developed and created campaigns and content that marked record-breaking ratings for Disney Channel: High School Musical, DC Games, New Years Eve, Hannah Montana, among others; created multiple launches and marketing events that have been statistically marked as the most successful in the network’s history.
Senior Account Director
BBCSenior Account Director
Jan. 2003 - Dec. 2005London, United KingdomFormerly BBC Broadcast and currently called Red Bee Media, was recruited to create and nurture new business relationships from entertainment companies and television networks around the world; and to work closely with the creative team to ensure the best quality branding/design/promotion solution both strategically and creatively. The Result: Established BBC Broadcast in global marketplace; secured and delivered key relationship contracts for BBC in France, Germany, Spain, Italy, Sweden, Belgium, Croatia, Middle East, India, Japan, Mexico and South America; expanded international business partners by 40%.
Founder, Managing Director
Amassmedia, Ltd., LondonFounder, Managing Director
Jan. 2001 - Dec. 2003London, United KingdomFounded Amassmedia to provide specialized strategic design of broadcast TV and interactive solutions; also set up to fulfill contracts and work started at Razorfish, Ltd, in London after it went out of business due to the tech downturn in 2000; successfully navigated the company through one of the most challenging periods in recent UK television history. The Result: completed work for clients started at Razorfish in London, including DirectTV, and brought on new clients such as Canal+Group, Viasat, La Francaise Des Jeux, TV Catalunya.
Head of Future TV
RazorfishHead of Future TV
Jan. 2000 - Dec. 2001London, United KingdomHired and promoted to launch Razorfish interactive TV and broadcast design division in Europe. The Result: one of the top interactive television/broadband agencies in the UK, and a global leader in digital consultation, strategies and implementation; increased contracts and generated new revenue streams for the company.
Exec Dir. Creative/Account Services; Exec Dir of Design/Creative; Director/Producer/Exec Producer
Lee Hunt AssociatesExec Dir. Creative/Account Services; Exec Dir of Design/Creative; Director/Producer/Exec Producer
Jan. 1991 - Dec. 2000Greater New York City AreaRecruited and promoted to help create and grow a world-class broadcast promotions, marketing and design agency with the best talent. The result: grew with the company as it launched, branded and promoted for major TV networks such as Sony, NBC, CBS, A&E, Lifetime, ESPN, Disney, CNN, Fox and many more.
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