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Work Background
AmplifyXMCo-Founder and Chief Experience Officer
Jun. 2025Global | US
MacquariumExperience Management Strategic Advisor
Mar. 2019 - Nov. 2021Atlanta, Georgia
Customer Experience Professionals Association (CXPA)CEO
Oct. 2016 - Jun. 2019Dallas, Texas
Customer Experience Professionals Association (CXPA)CEO, Emeritus Chair, and CX Expert
May. 2016NationalCXPA is a global, non-profit organization dedicated to the advancement of customer experience management and advancing the field through research and education, developing standards, offering networking opportunities, promoting the industry, and creating a better understanding of the CX discipline.
AT&T Entertainment GroupOffice of the Customer, Customer Experience Strategy
Jul. 2013 - Jun. 2016Dallas/Fort Worth AreaCatalyst for the business customer experience transformation and developing customer strategy that drives engagement, retention, and relationship growth. Designing approaches and implementing customer experience capabilities to enable complex customer experience improvement initiatives. Focused on the structure, activities, resources and tools to drive customer centricity and associate engagement. Skilled presenter in front of large group audiences, C-level and senior executives and all-employee meetings.
Experience CatalystsFounder and Chief Experience Officer
Jun. 2012Dallas, Texas AreaCustomer and employee experience strategy consultant and speaker. Specializing in facilitating and coaching CX executives responsible for developing and growing customer and associate engagement programs. Expertise in CX strategy, development, training, execution, and measurements. Skilled presenter and trainer in CX focused on the tactical and strategic skills necessary to drive growth and impact financial benefits. Clients included various sized organizations such as VMware, State Farm, MoneyGram, Freeman, Invisalign, Hagerty Insurance, Fidelity Engineering, Equifax and HD Vest.
SyscoSr. Director Customer Strategy and Engagement
Mar. 2011 - Jul. 2012Houston, Texas AreaDeveloped and managed customer experience design, strategic improvements, innovation and drove business results. Established customer strategy models, methodologies, and enterprise cross functional teams in adoption of corporate initiatives based on transformation of customer and associate needs. Executed programs to impact customer relationships and drive key financial results.
SyscoSr. Director Customer Strategy and Business Transformation
May. 2009 - Mar. 2011Utilizing voice of customer and associates, designed and implemented innovative business transformation of Sysco's customer, sales and marketing SAP implementation. Responsible for designing customer and sales associate portals and applications, sales and customer service programs, customer retention, feedback and engagement programs. Extensive project and vendor management experience.
SyscoSr. Director of Strategy - Customer, Sales and Marketing
Feb. 2006 - May. 2009Houston, Texas AreaDeveloped and piloted innovative business strategies to drive associate and customer engagement. Conducted and leveraged extensive research and voice of customer to drive sales programs and transformation initiatives. Designed and implemented improved models of sales and marketing productivity, effectiveness, efficiency and profitability.
The SYGMA Network, subsidiary of SyscoDirector Customer Engagement, Sales & Marketing
Aug. 1994 - Feb. 2006Corporate account sales, management, and marketing executive for $4B client base. Facilitated new growth and improved profitability through customer initiatives and strategic account management. Exceptional team leader with strong initiative. Enhanced client and associate services through technology and process improvements. account generation, marketing including trade shows, customer. Responsible for marketing, advertising and web service development and design.
Chrismer Consulting GroupSales and Marketing Manager
Jan. 1993 - Jan. 1994Denver, ColoradoNew client development, sales, marketing and account management. Increased revenue by 150% through the development of new services and co-partnering with associated businesses.
AdPoint Advertising AgencySales and Creative Manager
Jan. 1992 - Jan. 1993Denver, ColoradoDeveloped and implemented advertising and brand identity campaigns. Increased client base by 85% in the first year. Extensive graphic design, marketing and enterprise branding, media and event coordination.
Lazer ProductsDirector of Sales
Jan. 1989 - Jan. 1992Denver, ColoradoResponsible for development and execution of direct sales, management and administration. Designed and developed training, advertising, and marketing for this successful start-up company.
Individual and Group Therapy, Community Education, Mental Health WorkshopsClinical Psychologist
Jan. 1984 - Jan. 1989Denver, Colorado
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