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Work Background
Smash TnSocial Media and Communication manager
Feb. 2025Tunisia, TunisLed the full digital growth and brand positioning of Smash, transforming the brand from an emerging local player into a high-visibility, high-conversion business.
Scaled the brand’s Instagram presence from 3K to 34K+ followers, driven by a data-led content and influencer marketing strategy.
Designed and executed a moderative influencer marketing approach, focusing on authentic creators, UGC, and community trust rather than one-off paid promotions.
Defined and implemented the digital communication strategy, ensuring strong brand image, tone of voice, and consistency across all touchpoints.
Managed paid media campaigns and performance tracking using Meta Business Suite, optimizing reach, engagement, and sales conversions.
Leveraged Sprinklr for social listening, moderation, and reputation management to protect and strengthen brand perception.
Used HubSpot to support CRM, audience segmentation, and campaign coordination.
Collaborated closely with operations and leadership to align digital efforts with sales objectives, resulting in measurable revenue growth.
Negotiated and secured strategic partnerships, supplier collaborations, and sponsorship deals across Tunisia, increasing brand visibility and reducing marketing costs.
Monitored KPIs, insights, and trends to continuously optimize content, ads, and community engagement.
RiskreenSenior Business Development Manager
Dec. 2023 - Jun. 2024United Arab Emirates• Conducted comprehensive market research to identify potential clients, market trends, and competitors. • Developed and implemented effective business development strategies to drive revenue growth and market expansion. • Built and maintained strong relationships with key decision-makers within DNFBPs and financial institutions, pitching our TFS compliance solution.
L'OréalCX and Platforms - Digital Marketing operations
Feb. 2022 - Dec. 2023Dubai, United Arab Emirates• Led the Digital and Customer experience Transformation, • Upheld and implemented digital strategies & priorities with proper KPIs • Handled the social retainer and customer experience agencies and setting the budget across all the Divisions • Owned and drived the utilization of existing consumer engagement tools & platforms such as Sprinklr, Domo, • Developed and implemented CRM strategies to enhance customer experiences and drive brand loyalty. • Improved the divisions performance by achieving 90% adoption rate. 100% Reply Rate, 1h Average response time and 95% CSAT • Negotiated favorable agreements with vendors to keep costs low and fulfill contract budget requirements. • Resolved issues with service providers and inventory vendors, producing smooth events for L'Oreal Corporate team. • Collaborated closely with CPRV team to develop and execute a targeted CRM campaign, resulting in increased customer engagement and loyalty.
Qi GroupClient Engagement and Digital Executive
Jan. 2022 - Feb. 2022Was promoted to work from B2C to B2B • Managed group booking budgets and maintained relationships with our hotel partners • Provided a high level of CX and client relations based on a good product knowledge and outstanding communication and interpersonal skills • Utilized CRM strategies and tools to enhance client engagement and retention • Acquired valuable skills in customer experience management, vendor management, and client relationship building.
ColourVUEDigital Marketing Specialist
Sep. 2021 - Nov. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs digital Marketing Manager, I plan for online marketing plans. Working side by side with the owner + Operational Manager to boost Branding Awareness as well as the growth of sales • Strengthened SEO capabilities to capture Higher engagement rate. • Evaluated success of women empowerment campaigns against ROI and KPI targets and identified opportunities for further growth and improvement. • Worked closely with Product Managers to develop accurate and cost-effective product marketing plans, analyzing results to adjust marketing efforts as needed. • Achieved 250 % ROI by developing and integrating targeted online and offline lead generation programs, including email campaigns, Social Media adverts, Influencers Marketing, and public relations. • Conducted in-depth data analysis to identify customer preferences and drive targeted marketing campaigns. - Strategically planing for special promotions (seasonal or daily). - Building strategic connections with other businesses, such as Optical Shops - Pitching plans and collaboration ideas to bring a win-win solution for both parties. - Curating all content for social media platforms (Instagram and Facebook). - Managing community relationships on all the online platforms - Tracking Facebook/Instagram ads • Partnered with sales representatives during customer consultations to build agency and customer relations.
Qi GroupCustomer Relations Specialist
Jun. 2021 - Jan. 2022Région métropolitaine de Kuala Lumpur• Demonstrated meticulous attention to detail across booking, amendment, and other administration activities to ensure accuracy and minimize losses. • Maintained and demonstrated thorough knowledge of current and upcoming product offerings, as well as proposed changes. • Engaged customers with passionate and enthusiasm for luxury travel, building effective rapport to generate loyalty and maximize customer retention. • Managed customer interactions using HubSpot and provided customer support on live chat in line with company policies. • Converted 90 % of leads into sales whilst delivering premium customer service. • Proactively actioned telephone, email, and chat enquiries to maximize conversion rates. • Sold and booked 70 luxury holidays per month. • Resolved travel issues, conflicts, complaints, cancellations, and refunds within 1 - 48 hours to maintain complete customer satisfaction. • Conducted thorough market research on daily basis to maintain advanced knowledge on destinations and industry trends.
Lights, Camera, LearnDigital Content Creator
Feb. 2021 - Mar. 2021KenyaDuring this internship program with Lights, Camera, Learn, I educated kids at the Orphanage by running storytelling, english, and self-reflection workshops. I also was in charge of filmmaking, directing, and editing this video, which was the culmination of their reflection on their future dreams.
The St. Regis LangkawiResearch Assistant
May. 2020 - Nov. 2020Developed and maintained an effective record keeping system for project-specific reporting • Created learning material for the internship program • Screened and followed up with a caseload of 1000 survey participants using Google forms and SoGosurvey platforms. • Planned and prioritized resources, developing techniques and strategies to facilitate research work, achieving 90% on-time score across all project deliverables. • Handled data from hospitality and academic research, reporting and presenting targeted analysis.
The St. Regis LangkawiFront Desk Staff
Feb. 2020 - Jun. 2020Langkawi, Kedah, Malaysia- Ensuring guest warmly welcomed, recognized in accordance with the hotel standards and the goals of Marriott Bonvoy - Anticipate guest needs through observation - Be fully conversant, empathizing and efficient in dealing with guest complaints - Be familiar with all room types, availability, rates, group movements and billing, daily events, VIPs and Guest preferences. - Be aware of all ongoing promotions in the hotel and to promote them accordingly to guests - Upselling - Ensuring the guest checkout process is smooth - Maintaining cash float and accurately ensure closing is tallied at the end of every shift - Handle emails and messages with timely manner and care, that it is delivered efficiently to the appropriate personnel - Ensuring teamwork and collaboration with colleagues - Maintain daily logbook and conduct informative handover to the next shift - Maintain a clean and tidy work area - Work well under pressure of multiple arrivals/departures within any given period of time
Global Arts CorpsTranslator
Jan. 2019 - Mar. 2019New York, United StatesTranslated 27 pages of online text from English to Arabic to accurately reflect all the work they have done for their website.
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