Euroceramica S.A.Marketing and Innovation Manager
Aug. 2014 - Mar. 2017MedellinManufacturer of ceramic tiles and porcelain sanitaryware. Organizational Achievements • I created and managed the marketing strategy for Euroceramica, its brands and its product lines, with special emphasis on the Retailers, Big Boxes and International Markets. • I created and managed the Innovation strategy for the Euroceramica Group. • I managed the Innovation Investment Fund of the Euroceramica Group. • I managed the Group's innovation projects inventory and incubated innovation projects for the Group. • I implemented a strategy of new product launches, which boosted our sales and customer relations, increasing sales by 26% and filling the company's production capacity. • I launched a strategy to deepen exhibition spaces at our clients' points of sale, increasing 95% of the impact spaces in our clients' stores. • I created the Trade Marketing area to support product strategies at our clients' points of sale, achieving a 26% increase in our sales.