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Work Background
Director de compras
Distribuidora Kiramar S.ADirector de compras
Jan. 2025Medellín, Antioquia, Colombia
Supply Chain and Purchasing Director
Distribuidora KiramarSupply Chain and Purchasing Director
Jan. 2025 - Dec. 2025
General Manager
MADETIENDAGeneral Manager
Apr. 2017 - Aug. 2023ColombiaMadetienda S.A.S. is a manufacturer of furniture and wood accessories for new residential projects, additionally it is an e-commerce and specialized retailer and unique in the market, which distributes and processes wood boards and accessories for furniture manufacturers. Organizational Achievements • I created and developed the business model for Madetienda S.A.S. • I designed a portfolio of differentiated products and services for the market, based on technology, custom designs. • Planned and executed the strategies and negotiations with the key material suppliers for the creation and development of the portfolio. • I created and developed an innovative business model for the market, exceeding the sales level of 1,000 million pesos (USD$250.000) in the first year of operation. • I positioned Madetienda as a relevant player in the local market with growth of more than 20% for 6 consecutive years.
Business Consulting
Profesional independienteBusiness Consulting
Jan. 2017 - May. 2025MedellínINNOVA Insurance: Formalization of administrative processes, indicators, management committees, professional relationship between business partners. (2024) UNHOLY: Design and implementation of an e-commerce business model (Cosmetics and lingerie) @unholy.life (2023) SYNTIA Distributor and Marketer: Strategic support in the design and implementation of the business. (Industrial safety equipment) (2022) INEXMODA: Within the framework of business reactivation after the pandemic, the commercial plan of three small companies was established. Dulcemanía By Carol Torres; Grupo Empresarial Terna; Maja Fashion (2022) MILONGA Backery: Mentoring a partner of the company in the financial and administrative analysis that would facilitate her participation in the business project. (2018) GRUPO DEICO – MIIN: Design in Business Development Plan (2017)
Adjunct Professor
Universidad EAFITAdjunct Professor
Jan. 2017 - Dec. 2022Medellin, Colombia• International Strategies • International Key Account Management • Internationalization Business Plan • International Management Decisions.
Marketing and Innovation Manager
Euroceramica S.A.Marketing and Innovation Manager
Aug. 2014 - Mar. 2017MedellinManufacturer of ceramic tiles and porcelain sanitaryware. Organizational Achievements • I created and managed the marketing strategy for Euroceramica, its brands and its product lines, with special emphasis on the Retailers, Big Boxes and International Markets. • I created and managed the Innovation strategy for the Euroceramica Group. • I managed the Innovation Investment Fund of the Euroceramica Group. • I managed the Group's innovation projects inventory and incubated innovation projects for the Group. • I implemented a strategy of new product launches, which boosted our sales and customer relations, increasing sales by 26% and filling the company's production capacity. • I launched a strategy to deepen exhibition spaces at our clients' points of sale, increasing 95% of the impact spaces in our clients' stores. • I created the Trade Marketing area to support product strategies at our clients' points of sale, achieving a 26% increase in our sales.
Innovation Director
Vinculo S.A. - Euroceramica. S.A.Innovation Director
Oct. 2011 - Aug. 2014Medellin, ColombiaVinculo S.A.S. is an organization created between the 11 companies that make up the Eurocerámica Group. In this organization were developed innovation projects, new businesses, and synergies between the different companies of the Euroceramica Group.
Commercial Director
Fernandez y Cia. S.A.Commercial Director
Jan. 2009 - Dec. 2010MedellinOrganizational Achievements • I planned and executed the commercial and marketing strategy of the company. • I directed and developed 15 points of sale. • I led and developed the institutional sales group. • I achieved the growth of the chain through the opening of five new points of sale. • I Created and implemented a novel marketing plan in the industry generating an increase in volume sold of 15%. • I restructured the commercial system of the warehouses, thus achieving a 50% reduction in inventory costs and increasing sales by 13% and improving the product portfolio at the different points of sale. • I introduced 3 new product lines within the company.
Administrative – Commercial Director
EUROCASA S.A.Administrative – Commercial Director
Sep. 2007 - Dec. 2008MedellínChain of 60 points of sale specialized in construction finishes distributed throughout the Colombian geography.
Zone Manager
EUROCASA S.A.Zone Manager
Nov. 2004 - Sep. 2006BogotáChain of 16 points of sale specialized in construction finishes in the city of Bogotá and its surrounding municipalities.
Junior Executive – Exports & Market Intelligence
Eurocerámica S.A.Junior Executive – Exports & Market Intelligence
Jun. 2001 - Nov. 2004United StatesCommercial Representative AIC TRADING CORP - Miami | June 2002 – January 2003 Commercial Representative TILE TRADE LLC - Los Ángeles, CA | June 2001 – January 2002

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