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Work Background
Arkas LineArkas Line Branding & Corporate Communications Deputy Director
Oct. 2023Istanbul, TürkiyeAs Deputy Director of Branding & Corporate Communications at Arkas Line, I lead both Brand Communication and Internal Communication functions for a global sea freight company operating in 27 countries. My work spans from shaping brand strategy, corporate identity, and customer engagement initiatives, to driving internal culture, employee communications, and change management programs. I oversee campaigns that strengthen Arkas Line’s market presence, support international business development, and align messaging across diverse markets. This includes managing global sponsorships and events, sustainability communications (such as our biofuel program), and media relations. On the internal side, I foster a unified corporate culture through clear, consistent communication and creative engagement programs that connect our global workforce.
Arkas HoldingCorporate Communications Strategy Manager
Aug. 2016 - Sep. 2023Esentepe Mah., İstanbul Province, TurkeyResponsible for establishing and implementing of all marketing communications, organization and PR activities for BtoB & BtoC companies within the Arkas Holding Group. Arkas operates mainly in shipping, transport and logistic services that integrate sea, land, rail and air transportation. Other fields of activities are automotive, insurance services, information systems, tourism & retail. Art, education and sports are main CSR areas.
BNP Paribas CardifAdvertising & Corporate Communications Unit Manager
Oct. 2011 - Aug. 2016Istanbul, TurkeyResponsible for planning, development and implementation of all marketing communications, organization, media/public relation activities, both external and internal. Directing the efforts of the marketing, communications and public relations staff and coordinating at the strategic and tactical levels with the other functions of the Company. • Direct report to the General Manager and serve as a member of the senior management team. • Coordination of bankassurance, partnership, agency sales and marketing teams’ requests. • Coordination with the BNP Paribas Group and BNP Paribas Cardif headquarter in Paris. • Managing advertising and corporate communication team of 4 people, advertising (for both ATL+BTL), media & PR agencies and other service providers. • Developing comprehensive communication strategies that support the overall strategic direction of the BNP Paribas Group. • Marketing, communications & public relations; • Internal & external communication, • Public/media relations, • Budgeting
TEB / BNPPMarketing Communication Assistant Manager
Feb. 2007 - Jun. 2010Findikli, IstanbulResponsible for planning, development and implementation Retail Banking Group’s marketing communications. • Direct report to the Marketing Director and AGM of Retail and Small Business Banking Group. • Working in coordination with the Retail Banking Marketing, Alternative Delivery Channels, Credit Card Payment Systems, Affluent Banking, Sales Department, Small Business, Agricultural Banking teams. • Coordination with the bank’s corporate communication team. • Managing and coordinating advertising and media buying agencies and service providers. • Conceptualizing and orchestrating marketing campaigns and their ATL & BTL communications effectively that reinforce and build brand awareness. • Developing short and long term plans and budgets for the marketing communications and public relations program and its activities, monitoring pogress, assuring adherence and evaluate performance. • Full involvement in evaluating the creative works according to the research findings and contribution to make improvements in case of need, • Planning and coordinating branding requirements and printed materials (brochures, flyers, posters, roll-ups, etc.) in branches, • Evaluating the sponsorship and organization requests according to the budget and needs, • Coordinating the PR activities and building action plan with the units, • Following up the competitor’s communication and marketing activities, new trends in the sector and evaluating the outcomes to plan ahead. • Media planning and buying.
TBWA IstanbulAccount Supervisor
May. 2005 - Aug. 2006Maslak, Istanbul• Managing client servicing team of 3 people and orchestrating diverse teams from multiple disciplines in the agency (account, creative, planning, production, PR, Interactive, Digital) towards developing effective holistic marketing programs. • Expertise in implementing above mentioned channels to classical media mix for innovative and effective 360˚ brand communication planning for major network clients. (Nissan, Nivea) • Local & global clients managed: Nissan, Nivea(Body-Visage-Baby-Hand-Hansaplast), Colin’s
Leo BurnettAccount Executive
May. 2002 - May. 2005Sisli, Istanbul• Direct report to Client Services Director. • Orchestrating diverse teams from multiple disciplines in the agency (account, creative, planning, production, PR, Interactive, Digital) towards developing effective holistic marketing programs. • Expertise in implementing above mentioned channels to classical media mix for innovative and effective 360˚ brand communication planning for major network clients. • Local & global clients managed: Procter&Gamble (ALO, Rejoice, Wella, Max Factor, Orkid), Kellogg’s, Sanofi- Aventis (10 sub-brands), Diageo (Johnnie Walker, J&B etc), Kelebek Furniture, Pimapen, Ariston, Evyap, Vileda, Beyaz Nokta (social responsibility project). • In charge of all ATL & BTL activities of the brands above. • Coordination of communication and full involvement on all daily tasks between the creative team and the client such as briefing, debriefing and presentation of creative works. • Managing regional agency and local client relations of global brands. • Full involvement in studying the research findings and using these findings to better brief the creative team and make improvements on the creative works according to post-tests. • Organizing all production costs and budgeting. • Contribution in preparing communication plans on a quarterly and yearly basis (both strategically and in tactical terms) • Preparation of action plan in line with the communication plan and execution.
Show TVProducer - Assistant Director
Aug. 2000 - Jul. 2001Levent, IstanbulAssistant Director of “BizBize” (Women lifestyle ) & “Çocukça” programs • Liasion between producers and technical crew, • Learning and practising all aspects of; • Filming programs & VTRs, • Directing live broadcasts, • Setting up studios & outdoor shootings to match the vision of the producer and writing team, • Post production editing and mixing, • General oversight of the technical crew. • Ability to visualize a project and using effective management, creative and organizational skills, take it from the idea stage to completed project. Jr. Producer of “Online Show” (Live talk show) • Making the business and financial decisions for the program. • Deciding the size and cost of the programs endeavors and ensuring the TV production stays within the budget and on schedule. • Organizing the activities of crew, program hosts and guest celebrities. • Determining the topics of every week and organizing shootings • Full involvement with the post production process and editing.
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