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Work Background
GSP RetailSpecial Projects Manager
Jun. 2021Fullerton, California, United States• Drove $1M+ in incremental revenue by identifying client pain points, expanding network reach, and unlocking new streams through strategic program development, cross-functional collaboration, and executive engagement.
• Oversaw end-to-end delivery of a $275K corporate office rebrand and remodel project, securing the work by pitching vision, outlining project phases, and leading execution across internal teams (design, VM, production) and client-side architects, marketing leads, and construction vendors.
o The success of this high-profile initiative directly led to GSP winning 8 East Coast Retail Environment (RE) store remodels (valued between $60K–$300K each)
• Built and expanded C-suite partnerships with clients including Applegreen and BP, opening doors to major U.S. and international stakeholders, which led to strategic initiatives (full store design projects)
• Secured high-impact Retail Environment projects including ampm stadium stores redesigns (Dodgers, Mariners) —demonstrating GSP’s end-to-end value from concept to install under compressed timelines.
• Architected client training and onboarding programs empoering clients to self-serve order entry, doubling forecasted revenue in the first year and streamlining internal workflows.
• Transformed CRM user experience by piloting internal systems and driving enhancements based on hands-on feedback from the account manager perspective, improving team efficiency and client communication.
• Championed ecosystem collaboration by unifying design, production, operations, and external partners to meet tight deadlines on major campaigns
• Supported company growth by strengthening GSP’s account management team, regularly presenting to internal teams on successful client strategies, actionable best practices, and process improvements—driving alignment, and upskilling across the organization.
IN Connected MarketingAccount Supervisor
Nov. 2020 - Jun. 2021National Shopper Marketing focusing in off premise, large and small format retailers. Grocery, Big Box, C-store and Military.
GSP | We make retail betterAccount Marketing Manager
Apr. 2016 - Nov. 2020West Coast, USA•Manage individual book of business for a high functional ad agency that serves hundreds of clients across the nation by assisting clients with reducing expenses, accelerating company growth, and promoting sales
•Exceeded annual projected forecast by $250,000+ for the last two years
•Developed strong sales, negotiation, and communication skills through providing exceptional service and serving as the main point of contact for all inquiries •Instrumental in maintaining brand integrity by working closely with outside vendors and concept design teams to coordinate & execute promotional initiatives and complete special projects with strong attention to detail
•Conduct store visits, complete digital marketing assignments, and identify cross-sell opportunities while ensuring compliance with all company standards and protocol
Carpe Diem ExperienceManager & Marketing Specalist
Aug. 2008 - Apr. 2016Fullerton, Ca•Advertising Campaigns: Created monthly marketing packages to promote boutiques and events with print, online and social media ads based on research of industry design trends
•Team Leadership: Co-supervised up to 20 staff members and freelancers to manage store functions and coordinate events
•Sales Infrastructure: Developed and implemented commission system to include sales staff in recruitment of new vendors; resulted in staff retention and overall boost in team morale
•Operational Support: Developed and maintained monthly market operation spreadsheets to organize monthly vendors, payments, contact information and expenses
•Promotional Events: One of five Board Members who coordinated with 26 small businesses and produced citywide monthly Art Walk program in support of local artists through the retail establishment. Represented company at each event to cultivate invaluable business relationships, increase traffic and business recognition
•Business Development: Spearheaded creation of Special Events; collaborated with Owner to execute monthly outdoor market showcasing unique local vendors. Achieved full capacity within months and boosted sales significantly
•Joint Alliances: Oversaw ongoing management of market vendors including recruiting, consideration, approval and boarding of prospective vendors
•Managed daily business operations, joint alliances, and promotional events while driving results; played an integral role in business development •Strengthened leadership skills by co-supervising up to twenty associates and freelancers and delegating tasks to run store functions •Partnered with CEO to execute monthly special events, which significantly increased sales while consistently achieving full capacity
Freelance Design / Art DirectionCreative Account Manager
Aug. 2008 - Apr. 2016Southern California•Account Management: Cultivated new business relationships; researched consumer trends to provide industry expertise that led to repeat and referral business
•Brand Management: Led concept and content direction for branding tools like marketing and graphic products to develop compelling visuals that encompass client vision
•Marketing Initiative: Consulted on incorporating brand identification across marketing material including print collateral, email campaigns, advertisement plans, promotional material and custom elements for special events
•Sales: Conducted innovative presentations to pitch content for brands through creative vision, strategy and execution of business plans to successfully onboard client. Promoted business at trade shows and B2B networking events with thorough follow up on potential leads
•Project Management: Created project plans to include deliverables and deadlines assigned to internal and external resources so all tasks are completed on time and within budget
•Vendor Relations: Negotiated with vendors to provide economical pricing and oversaw material suppliers, printers and custom productions to ensure quality and on time delivery
•Enhanced analytical skills through conducting research on market trends while providing industry expertise to develop relationships with new & existing clients
•Oversaw social media marketing campaigns and grew client’s follower base by 20-60% over several months
•Served as the main overhead for brand management strategies and content & concept direction to develop compelling visuals that encompass client vision
•Exemplified strong project management capabilities, vendor relationship building, sales skills, and marketing strategy development with the ability to adapt skill-set to suit different responsibilities
alPunto Advertising IncIntern
Jun. 2008 - Aug. 2008Tustin, Ca•Advertising Campaigns: Collaborated with Account Manager and Art Director to produce print advertising, layout designs, copywriting for clients such as Nestle and Time Warner Cable
•Creative Packaging: Helped design page layouts for agency’s promotional package booklet
•Research and Analytics: Compiled several vital industry trend briefs to provide material for agency members to use in client meetings
Red Hat SocietyRetail Manager & Merchandising Coordinator
Jun. 2002 - Jul. 2006Fullerton, Ca•Team Management: Oversaw operational requirements and training of associates in sale procedures, customer relations, communication techniques and product knowledge for retail store set-up at RHS national conventions
•Convention Launches: Coordinated global conventions from inception of branded themed design to creation of floor layouts on-site; hired and trained staff at each site to run events
•Key Highlight: Achieved 500K in sales within one week at convention of 5K attendees with a well-designed 32K square feet layout
•Product Development: Led product designs for national and international relationships within brands’ mission statement
•Merchandising: Collaborated with Product Manager to create event-themed merchandise for conventions using analytics based on customer demographics and product sales trends
•Licensing Accounts: Selected to be on the licensing team to represent products at the annual Licensing trade show for accounts including Keds, TY, Dorfman Pacific, and Accessory Network
•Price Negotiation: Researched sources and ensured optimal price without sacrificing quality
•Effectively recruited prospective employees, conducted interviews of quality candidates, and oversaw the training of all associates following company guidelines and providing mentorship
•Achieved 500k in sales within one week at convention consisting of 5k attendees; negotiated to provide competitive pricing options while maximizing profitability
•Represented Merchandising and Licensing team at annual trade shows
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