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Work Background
Casa LumbrePortfolio Marketing Lead
Jan. 2025
Casa LumbreGlobal Portfolio Manager
Jan. 2025
Casa LumbreGlobal Sr Brand Manager Gran Malo Tequila Liqueur
Mar. 2023Ciudad de México, MéxicoResponsibilities: - Global Marketing Plan Development - Brand Strategy Support for Global Teams - USA & LATAM - Global A&P Management - Commercial Analysis - Business Review and Industry Benchmark - Ensure quality and timely execution of Marketing and Commercial strategy Key Achievements: - Consecutive double-digit revenue growth over three years. - Successful market entry into six Latin American countries. - Strategic support for brand launch in the USA in partnership with Spirit of Gallo. - Played a key role in the development of innovative line extensions for the brand - Gran Malo has achieved sales of over 3 million bottles within three years, being recognized as the most successful launch of its kind.
Casa LumbreJr Brand Manager - Gran Malo Tequila Liqueur and Nocheluna Sotol
Sep. 2021 - May. 2023Ciudad de México, MéxicoResponsibilities: - Brand plan execution and monitoring progress - Management of sponsorships, brand assets, advertising materials, and digital content - Collaborate with cross-functional teams to develop and implement marketing campaigns, promotions, and product launches (agencies, distributors, and external partners) Experience: - Collaborated directly with high-profile talent such as Lenny Kravitz and Luisito Comunica and their management teams, ensuring alignment with our brand objectives - Played a crucial role in the launch of both brands: one a mass-market lifestyle brand and the other a niche brand with meticulous attention to detail - Provided close support and guidance in the development of Nocheluna, focusing on product development, campaign creation, creative direction, and key messaging for a super premium product in a completely unexplored category
Casa LumbreJr Brand Manager - Ojo de Tigre Mezcal
Sep. 2019 - Sep. 2021Ciudad de México, MéxicoExperience: - Collaborated directly with Luis Gerardo Méndez and their management team - Played a key role in the award-winning "The Pitch" awareness campaign - Spearheaded sponsorship efforts for Fashion Week Mexico for three consecutive years, serving as the primary sponsor to support local talent. - Developed and launched the "Mezcal para todxs" brand platform, focused and supporting the LGBTQ+ community with a 360 strategy that included a special edition bottle, activations and visibility in Point of Sale, digital amplification, partnerships with associations, media and influencers, and special participation in events during PRIDE. - Ojo de Tigre positioned itself as the number 5 mezcal brand (volume and value) within just two years of its launch.
The Hidden KitchenKey Account Manager
Mar. 2019 - Sep. 2019Unique gastronomic experiences for top brands, collaborating closely with esteemed clientele such as Vogue, Steve Madden, Sephora, Netflix, Audi, Movado, Grupo Axo, Guerlain, and LVMH. Key Responsibilities: - Managed high-profile luxury accounts, serving as the primary point of contact and ensuring exceptional service. - Provided personalized support throughout the entire customer journey, from initial consultation to the seamless execution of the experience, with meticulous attention to detail. - Led cross-functional teams in the conceptualization, planning, and execution of exclusive events, ensuring precise alignment with client brand identities and objectives, resulting in unparalleled and unique experiences.
Spice Creative StudioLead Account Manager
Oct. 2017 - Mar. 2019- Leading the creation and management of PR, digital, and traditional marketing strategies for key accounts - Direct communication with national and international clients, including renowned restaurants, hotels, Mexican fashion brands, and even political campaigns - Management of requests in a timely manner
Yunis Creativos S.C.Coordinator of National and International Corporate Events
Jan. 2015 - Dec. 2017Planning and coordination of national and international conventions and incentive trips for Key Accounts -Coordinate event logistics and services (technology and equipment, food, drinks, transportation, lodging...) - Outline the scope of the event (MBM, locations, equipment and budget) - Direct contact with account - Negotiation with national and international vendors - Experience: Incentive trip 2015 for GNP in Las Vegas International Convention 2016 for Metlife in Rio de Janeiro, Brazil International Convention 2016 for Melife in Perú International Convention 2017 for Metlife in Colombia Nacional Conventions for Metlife in 3 consecutive years (Querétaro, Puebla, Guanajuato, Oaxaca, and Mexico City)
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