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Work Background
Keurig Dr Pepper Inc.Senior Manager - Sales Planning and Operations
Mar. 2025• Lead development and execution of route-to-market strategies, driving distribution optimization and market penetration. • Direct forecasting processes to improve sales accuracy and inventory alignment across channels. • Oversee master data management initiatives, ensuring integrity and business alignment. • Drive operational efficiencies that streamline sales operations and elevate customer experience. • Manage and mentor a high-performing team, fostering accountability and growth. • Partner cross-functionally across sales, demand planning, marketing, supply chain, and finance to ensure seamless execution. • Implement continuous improvement projects, enhancing forecasting accuracy and route optimization.
Keurig Dr Pepper Inc.Manager - Sales Planning and Operations
Sep. 2021 - Mar. 2025Frisco, Texas, United States• Developed and executed ARTM strategies to increase product penetration across targeted foodservice markets. • Managed master data accuracy within ARTM to support business and customer requirements. • Streamlined operations to improve customer experience and operational efficiency. • Collaborated with commercial, finance, RGM, and supply chain teams to align on business execution.
Keurig Dr Pepper Inc.Senior Ecommerce VMI Analyst
Aug. 2017 - Sep. 2021• Oversaw eCommerce strategy execution across Amazon, Walmart, and Kroger Ocado platforms. • Managed forecasting and demand planning to balance inventory efficiency and fulfillment. • Led master data initiatives ensuring accurate product listings, pricing, and promotions. • Designed operational improvements to streamline order processing and reduce delivery times. • Built and led a cross-functional team driving analytics, platform management, and vendor relations. • Leveraged data insights to monitor sales performance and market trends for continuous platform optimization.
Dillard's Inc.Ecommerce Cosmetics & Skincare Buyer
Sep. 2012 - Aug. 2017Fort Worth, Texas• Managed a portfolio of 70+ skincare and cosmetics brands, achieving 450% growth within six months. • Onboarded 25+ new brands, strengthening product assortment and market position. • Directed end-to-end category management, including open-to-buy planning, sales analysis, marketing initiatives, and online product optimization.
Neiman MarcusBusiness Manager, Tom Ford Beauty
Oct. 2011 - Nov. 2013• Launched one of the first five Tom Ford Beauty counters in the U.S. market. • Achieved a top 4 national sales ranking consistently during tenure. • Led sales, merchandising, and team operations to deliver premium customer experience and brand standards.
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