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Work Background
Paso Adelante LLCOwner / Communications Consultant
Oct. 2018Oakland, caPartner with early-stage consumer tech startups to understand their goals, craft strategic plans, and secure media coverage that serves their goals from product launches and funding announcements to features and awards.
Cutline CommunicationsSenior Manager
May. 2018 - Oct. 2018San Francisco Bay Area
InstacartCommunications Manager
Apr. 2017 - Apr. 2018San Francisco Bay Area- Worked cross-functionally with internal teams to develop and execute communications programs designed to drive company goals
- Managed and collaborated with the external PR agency to create and maintain a cadence of local and national consumer coverage that increases awareness
- Built relationships with both media outlets and reporters
- Educated press, bloggers, and other external parties about Instacart
- Developed and managed press materials including briefing documents, strategic press plans, reactive statements, blog posts
-Provided guidance to company spokespeople
car2go N.A., LLCCommunications Manager
Feb. 2015 - Apr. 2017Austin, Texas-Managed all external communications for six locations in western North America (Austin, Calgary, Denver, Portland, Seattle, and Vancouver, BC)
-Provided strategic communications recommendations to the car2go leadership team
-Advised General Managers for each location to assure message consistency -Managed proactive outreach to tell the car2go story, drive utilization, and enhance brand awareness
-Worked closely with the eastern External Communications Manager and the Internal Communications Manager to ensure consistent messaging across all channels
-Managed relationships with print, broadcast, and online media
-Created and delivered focused media training to the Community Marketing Managers in western locations
-Built and managee relationships with local and national business, technology and consumer press
-Wrote, edited, and distributed press releases, blog content, and member communications
-Managed support staff
Lois Paul and PartnersSenior Account Executive
Jan. 2014 - Jan. 2015Austin, TX-Executed publicity efforts for national technology clients, ensuring all activities were strategically aligned with clients’ overall objectives -Engaged and built relationships with national and local media -Provided strategic recommendations and coaching on tactical activities in day-to-day contact with clients
-Wrote, edited, and distributed press releases
-Managed junior staff on execution of client initiatives
-Built and managed relationships with local and national business and technology press
-Worked with the support team to devise and deliver publicity campaigns tailored to clients’ individual goals
-Created and delivered focused media training for media opportunities
-Identified and pursued new business opportunities through networking
-Pitch development and presentations
Fons PRPublicist
Jan. 2010 - Dec. 2014Austin, TX-Identified target audiences and tailored custom publicity campaigns
-Planned, created, and delivered unconventional and innovative campaigns to capture and grow target audience awareness
-Built and managed relationships with both local and national entertainment press -Planned, organized, and managed publicity events such as red carpet premieres, press junkets, exclusive film screenings, and grand openings
-Wrote, edited, and distributed press releases and worked with press members to develop features, reviews, and interviews on behalf of film and entertainment clients
-Managed communication to press members to ensure consistent messaging and key details to drive awareness and social media campaigns via Twitter, Facebook, Reddit and YouTube to increase awareness, grow following, and promote community involvement
-Managed support staff and oversaw regional publicists on national publicity campaigns.
Acceleration RetirementAccount Executive
Sep. 2009 - Mar. 2011
Fidelity InvestmentsFinancial Representative
Feb. 2007 - Aug. 2009
Charles SchwabRegistered Representative
May. 2006 - Feb. 2007
Fidelity InvestmentsFinancial Service Representative
Jun. 2004 - May. 2006
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