Requests
2
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
fabricHead of Marketing and Event Creative /Labels Mgr
Mar. 2021 - Aug. 2021London Area, United KingdomLead all the marketing and creative asset production for all events and set up the events marketing department after it's closure for 2 years due to covid. Created and managed digital systems for promotional design asset management, managed designers and marketing team, leading up to the club's reopening.
Electrify 360Experiential Creative Director / Exec Producer
Apr. 2013London, England, United KingdomAbout: E360 Experience works with the worlds leading brands to create 360 holistic brand experiences, integrated experiential campaigns, and interactive installations, bringing brands to life authentically through engaging storytelling and culture across real world events and digital touchpoints, seamlessly. My Role: Being passionate about authentic brand storytelling and audience engagement through every touchpoint, I've led all E360's creative concepting and pitches for clients and new business across immersive events, amplified through the line concepts - print, social, digital, brand experiences, installations and b2b event projects. I've led and grown the agency, with hands on production management and creative leadership, managing the creative development of all projects from concept through to set build, live events and post campaign evaluation. Adept at developing and leading client pitches and immersive retail design concepts for both digital, real world exhibits, pop-ups and permanent experience venues/ environments globally. Leading client creative and production updates and pitches,while managing all in house and third party creative and production tant. By building an extensive network over 20 years in key markets globally, and mentoring 2D and 3D designers, illustrators, tech partners, contractors, build partners and freelancers alike, I can quickly mobilise large scale output for global and domestic projects alike in London, NYC, Europe, Shanghai, Korea and beyond. Often leading creative and production across multiple client brand accounts, project mgmt and team resource planning to overseeing traffic control are key strengths, always ensuring internal targets are met, while elevating production standards and meeting / exceeding client production budget and efficiency targets.
Electrify 360Head of Creative Production (founder)
Apr. 2013London, England, United KingdomClients: Asahi Superdry, Peroni, L’Oreal, Coty, Maybelline New York, Rimmel, Max Factor, The Financial Times, adidas, Virgin, PepsiCo, San Miguel, Caterpillar and many more About: Electrify works with agencies and brands to create 360 holistic brand experiences and integrated campaigns, bringing brands to life authentically through engaging storytelling and culture across real world events and digital touchpoints, seamlessly. My Role: Being passionate about authentic brand storytelling and audience engagement through every touchpoint, I've led all Electrify’s creative concepting and pitches for clients and new business across print, social, digital, brand experiences, installations and event projects. I've grown the agency's superb creative and production talent roster, scouting exceptional talent globally then directing and managing the creative development of all projects from concept through to evaluation. Adept at developing and pitching premium design concepts for both digital and real world environments, I'm used to presenting to/ interfacing with clients regularly as well as briefing and mentoring 2D and 3D designers, illustrators, tech partners, contractors, build partners and freelancers alike. Often leading creative across multiple accounts / various channels per project in parallel and very comfortable juggling priorities, team resource mgmt and overseeing traffic control/ staying within creative and production budgets and efficiency targets.
Electrify 360Experiential Creative Director /Exec Producer
Mar. 2013New York, United States
Soho House & CoLead Producer / Creative Studio
Oct. 2008 - Aug. 2015London, England, United KingdomConsultant producer/ creative to Soho House Group planning and managing various promotional marketing and digital marketing strategies including the launch of Pizza East venues, Cheeky salons, Concrete, and the promotion of various gigs such as Florence & the Machine DJ sets etc.
Kogan PageAuthor of: "Experiential Marketing, A Practical Guide to Interactive Brand Experiences" 2nd Edition.
Jan. 2007Author of: "Experiential Marketing, a practical guide to interactive brand experiences", 2nd edition. Kogan Page, December 2017.
BlazinstarHead of Production (founder)
Mar. 2005 - Mar. 2013London, United KingdomClients: Barbie (Mattel), Haagen Dazs, LoveFilm, L’Oreal Luxe, Kiehls, Viktor & Rolf, YSL, Urban Decay, Juicy Couture, Fiat, Anchor, Nike, Jack Daniels, Universal, Beats by Dre, Fitness First, Relentless, T-Mobile, Casio, Belvedere, Moet & Chandon, Dairy Crest, Nationwide, TK Maxx, Argos and many more Agency Clients: Mindshare, Maxus, MEC, MediaCom, Kinetic, OMD, Saatchi & Saatchi, Freud, Publicis, Talon and many more About: Blazinstar Experiential is a pioneering and award winning creative studio, based in London and NYC and operating globally. Working with b2c brands on immersive live brand experiences, social media content and integrated campaigns. My role: I structured the narratives for all pitches and client presentations as well as taking pride in producing world class experience design driving creativity across set design and every touchpoint within integrated campaigns and immersive events. I translated strategic insights into consumer-facing experiences, award winning through the line ideas and world-class production. I grew and managed a multidisciplinary team of 3D & 2D designers, illustrators and producers in-house and managed a roster of global freelance talent servicing numerous accounts in parallel both brand direct and via network agencies. Day to day I led and managed the creative team and was responsible for all brainstorming, workshops, client presentations, production and post production end to end. I defined and delivered pioneering brand experience frameworks, unique creative development methodologies, thought leadership and instilled innovation into all the agencies creative content; providing the creative team with mentorship, direction and leadership in matters related to design, set production, experience design and content. As agency co-founder I was instrumental in pioneering Experiential Marketing as a discipline and growing the agency from 4 people at inception in 2005 to 40+ when I left in 2013.
Polydor Records Ltd.Promotions Producer
Feb. 2002 - Mar. 2002Universal Music Group, LondonPolydor Records, is a British record label that operates as part of Universal Music Group. Artists included: Miss Dynamite, More Fire Crew, Girls Aloud, Sopie Ellis Bextor, Daniel Bedingfield. Responsibiltiies: -Working alongside the promotions managers within the promotions department to coordinate promotional materials (BETA videos, Press Packs etc) and assist in general logistics. -During less busy periods, I was also volunteering to assist other departments within Polydor such as A&R, Finance & Legal, and Marketing.
Intch is a Professional Networking App for the Future of WorkSee more people like Shirra on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1009113 people
15
Managing Director @ Streamfield Business Support
16
Virtual Assistant & Events Manager @ Self Employed
15
Photographer/Editor/Art Director @ The Artisan Photographer
141378 people
16
Virtual Assistant & Events Manager @ Self Employed
18
Business Assistant @ Self Employed Remote Worker
19
Creative Audio Mix Engineer @ EnTrance