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Work Background
8elementsHead of Edutainment Business
Nov. 2023Jakarta, IndonesiaMission: We are passionately committed to harnessing the transformative potential of education. We firmly believe that education is the cornerstone of individual empowerment and societal progress. About: 8elements is a prominent mobile content distributor in the Asia-Pacific region, specializing in edutainment products. Our focus is on reaching underprivileged students in rural and remote areas of emerging markets, aiming to provide access to quality education and contribute to the academic development of millions of children. Accomplishment: - Directly reporting to the Managing Director, overseeing a dynamic business unit specializing in edutainment, with responsibilities spanning Product, Content, Sales, and Marketing teams. - Leading the pioneering efforts in developing LearningRoom, a cutting-edge digital English language learning platform designed for primary and secondary students, meticulously crafted to align with the Cambridge International Curriculum. - Effectively managing B2G and B2B account sales, with a focus on fostering partnerships for CSR initiatives and white-label collaborations. - Driving market expansion initiatives by conceptualizing and delivering innovative edutainment language products tailored specifically for the Asian market, extending our reach beyond Indonesia. - Conducting thorough bottom-up revenue analyses to optimize product profitability and inform strategic decision-making. - Skillfully evaluating project profitability to facilitate strategic price optimization and the implementation of cost-saving initiatives. - Orchestrating the end-to-end process of planning, executing, and monitoring differentiated product strategies to ensure alignment with organizational goals and market demands. Website: https://learningroom.id/
LearningRoom BusinessHead of Edutainment Business
Nov. 2023Jakarta, Indonesia
ZeniusBusiness Strategy Manager
Jun. 2023 - Oct. 2023Mission: To Spark the Love of Learning in Everyone, Everywhere, to Question Everything. About: Zenius believe that Education is the most critical fundamental for everyone and we are here to make an exciting innovation for learning to be fun and addictive. Accomplishment: - Accountable for increasing online product revenue by implementing strategies resulting in a 15% revenue growth within three months. - Conducted bottom-up revenue analysis, leading to a 10% boost in online product profitability. - Successfully developed and executed short-term and mid-term strategies, achieving a 10% increase in both upper and lower funnel targets. - Evaluated profitability of each online product, leading to price optimization and implementing cost-saving initiatives, resulting in a 10% increase in overall business profitability. - Planned, managed, and monitored the implementation of special projects, such as new product offerings and sales channels, contributing to a 10% growth in new business avenues. - Utilized data analysis and insights to identify areas for improvement, leading to a 20% increase in operational efficiency. Platform: www.zenius.net
EVOS EsportsHead of Operations at PLAY3 Business Unit
Mar. 2022 - Feb. 2023Mission: Build the landscape for Esports in the region and revamping the way an Esports organization should be ran. About: EVOS Esports is the leading gaming organization based in SEA, operating on multiple different layers within the gaming value chain. From having built the largest esports organization in the region, with a cumulative social media following of 18 MILLION, to representing over 600 creators with a combined network size of over 200 MILLION subscribers and having built some of the biggest gaming communities in SEA. Website: https://www.evos.gg/
PLAY3Head of Operations
Mar. 2022 - Feb. 2023Mission: Leverage knowledge about Web3 and put the user into the equation. About: PLAY3 is a Blockchain EduTech Platform created by EVOS Esports. Learn and earn rewards through our exciting videos with inspiring Experts. Accomplishment: - Reported to COO, worked with stakeholders such as Marketing, Product, Tech and Partners to deliver the content - Created and developed content about gaming and Web3 for PLAY3 platform in total 378 videos within 11 months - Established new operational processes system related to content to improve overall operations - Conducted Shooting 30+ with 15 different KOLs - Developed 10+ Playbooks from Script to Video Guideline - Reduced the number of Sub-Processes in Production Flow from 22 to 14 - Conducted FGD & User Testing for Content Improvement - Created a Data Dashboard for Individual Performance and Ops’ Data Visualization - Conducted competitor benchmarking on content quality on a regular basis - Established, refined, and monitored processes related to content to improve overall operations in terms of speed, quality, and efficiency - Monitored employee performance regarding delivery dates and culture fit - Managed overall team's manpower and mandays - Created budget projections for operations, monitored the financial data, and recommended solutions to improve profitability - Conducted 30+ Sharing Session from Technical Workshops such as EYD, Visual Thinking and Layouting, to Professional Development Training such as Leadership Skills, Communication Skills and Professional Branding - Received the Integrity Award in Q2 2022 from all employees at PLAY3 Platform: https://app.play3.gg/learn
RuangguruPersonal Development Trainer & Curriculum Designer Specialist
Jan. 2022 - Mar. 2022Mission: Offer hundreds of world-class courses, both online and offline, instructed by credible industry experts and practitioners About: Skill Academy by Ruangguru is Indonesia's #1 Upskilling/Reskilling and Lifelong Learning Platform. Developed the curriculum and taught courses: 1. Persuasion and Negotiation Techniques in Marketing Communications for Marketing Specialists 2. Time and Team Management to Become a Sales Manager Website: https://skillacademy.com/
Skill Academy by RuangguruPersonal Development Trainer & Curriculum Designer Specialist
Jan. 2022 - Mar. 2022Mission: Offer hundreds of world-class courses, both online and offline, instructed by credible industry experts and practitioners About: Skill Academy by Ruangguru is Indonesia's #1 Upskilling/Reskilling and Lifelong Learning Platform. Developed the curriculum and taught courses: 1. Persuasion and Negotiation Techniques in Marketing Communications for Marketing Specialists 2. Time and Team Management to Become a Sales Manager Website: https://skillacademy.com/
RuangguruInternal Trainer for Ruangguru Leadership Academy
Sep. 2021 - Mar. 2022
RuangguruBusiness Operations Strategy Lead
Jan. 2021 - Mar. 2022Mission: Provide students with the access to quality tutors, questions bank, and learning video to improve their learning. About: Ruangguru is the largest and most valuable ed-tech company in Southeast Asia - serving 23 million students, 300,000 teachers, with >8,000 employees across Southeast Asia. Accomplishment: - Was in-charge the overall operations for content production needs for Ruangguru Application, working closely within cross-functional teams: content production, business operations, product & creative - Established monitoring and controlling system for SD, SMK & UTBK projects and achieved the target by 150% - Collaborated and coordinated with K-12 team to align content standart - Was in charge of the SMK Master Teacher team members' growth and development - Maintained project documentation and course folders for delivery flow & quality assurance - Ensured content materials meet the National Curriculum Requirements & Ruangguru digital learning standard - Established new or refine existing operational processes related to content to improve overall operations in terms of speed, quality, efficiency and flexibility - Analyzed the performance and perform continuous improvement activities - Conducted competitor benchmarking on content quality on a regular basis - Received the CHIEF Award in Q4 2021 during the SEA Townhall which represents Ruangguru values (Collaborative, Human-centric, Introspective, Entrepreneurial, and Fun). Website: https://www.ruangguru.com/
NBO IndonesiaProgram Manager & Facilitator
Sep. 2018 - Jul. 2023Mission: Transforming people and organizations in countries around the world to achieve higher productivity, efficiency and innovations in their operations. About: At NBO Indonesia, we believe that leaders are nurtured from within, and we have helped organizations unlock the individual potential of great leaders at all levels. Accomplishment: - Became the program manager for the first virtual BJB Awards 2020 - Facilitated the self-development training using NLP Method for Pegadaian, Citibank, Maybank & HM Sampoerna Website: https://nboindonesia.com/
Adam Khoo Learning Technologies GroupMarketing & Business Development Manager
Sep. 2018 - Jan. 2021Jakarta, IndonesiaMission: Empower youth with the confidence and 21st century skills to unlock their greatest potential. About: Created by Mr. Adam Khoo in 2003, our school holiday programmes have transformed the lives of over 580,000 youths across Singapore, Malaysia, Indonesia, China, Vietnam, Philippines, India and more. Accomplishment: - Designed and implemented a Business shifting from offline to an online program with a total conversion of 75% - Designed an Experiential Virtual Studio to provide maximum results in online trainings - Created and developed 33 Modules of online programs within 10 Months - Collaborated with NUS SCALE to create The AI and IoT: New Disruptive Skills Online Program for Youth and achieved a 98% success rate - Collaborated with Actura Australia to create The CASE Space Academy using STEM Courses for Kids - Collaborated with Columbia Business School to create The Global Entrepreneurship Online Program for Students - Achieved 121% target from the total revenue in 6 months with 20 programs - Achieved 87% of target within 4 months - Collaborated with the marketing division to prepare common strategies - Designed and implemented a Business Process for Marketing to Loyal Graduates - Initiated and became the project manager of the first online program (87 classes within 5 months) and first international online camp for youth in Asia (6 batches within 3 months) - Executed a marketing strategy which reduced marketing expense up to 57% for 1 year - Achieved 120% target for School Project and received award for The Best School Project in 2019 - Operated all digital marketing platform (set up landing page, Fb ads manager, and make an Analytic Scheme) - Initiated and became the project manager of kids program for 6-8 years old (achieved 110%) - Facilitated the self-development training using NLP Method for Coca-Cola Amatil Indonesia & Secure Parking Website: https://www.akltg.com/
Adam Khoo Learning Technologies GroupLife Coach & Program Director
Sep. 2018 - Jan. 2021Mission: Empower youth with the confidence and 21st century skills to unlock their greatest potential. About: Created by Mr. Adam Khoo in 2003, our school holiday programmes have transformed the lives of over 580,000 youths across Singapore, Malaysia, Indonesia, China, Vietnam, Philippines, India and more. Website: https://www.akltg.com/
Central Bank of IndonesiaPublic Relations Communications
Apr. 2018 - May. 2018Key responsibilities: - Developed PR campaigns and media relations strategies - Collaborate with internal teams (e.g., marketing) and maintain open communication with senior management - Edit and update promotional material and publications (brochures, videos, social media posts, etc.) - Prepared and distributed press releases - Organized PR events (open days, press conferences) - Tracked media coverage and follow industry trends
TelkomselCorporate Communications Specialist
Feb. 2018 - Mar. 2018Key responsibilities: - Conducted media monitoring on a daily basis - Identified opportunities to promote and positively represent the organization through internal and external communication - Drafts proposals for special communications projects; presents on and promotes these projects to users - Conducted creative strategies to increase internal and external awareness of key events and changes in the organization, including the launch of new products, special events, local and global community service, and other topics of interest
Abiwara InstituteCo-Founder
Aug. 2017About: Abiwara Institute is more than a school; it's a gateway to a world of possibilities. We focus on nurturing academic excellence and life skills that open doors to success. Our students don't just graduate; they embark on life's grand adventure with confidence and leadership. If you're passionate about empowering young minds and believe in the magic of education, join us on this incredible journey. We're here to inspire, innovate, and make a real impact on the lives of rural youth. Video Profile: https://bit.ly/ProfilAbiwara
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