Amaliya Abbas - Chief Strategy Officer, Conscious Co.

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Work Background

The RecursiveCommercial Project Manager CEE

Dec. 2023 - Apr. 2025Responsible for bridging sales and project management, overseeing every aspect of research projects, including budgeting, building partnership networks, securing sponsorships, managing editorial, communication, and research efforts. Delivering value by tailoring solutions and ensuring seamless execution across all project phases and between all project stakeholders. Spearheading the Money In Motion (MIM) project, delivering unique insights about High-Net-Worth Individuals (HNWIs) in CEE and their investment behaviours. Working closely with banks, asset managers, fintechs and large family businesses.

Association For Social responsibility and Development through Innovation - ASORIFounder & CEO

Sep. 2018Sofia, Sofia City, BulgariaResponsible for planning, organization, and direction of the organization's operations and projects. Acting as an integral point of contact among the organization’s team, clients, partners, government, funds and other parties. Management of resources, projects, teams and processes. Projects funded by the World Bank, the European Commission, the EEA grants and other national grants. Working in the fields of ecology, arts & culture and digital entrepreneurship.

Ritual GatheringsFestival Director

Jan. 2018BulgariaResponsible for overall planning of the Ritual Gatherings festival. Managing all sales and marketing activities, overseeing all staff and planning across the entire festival structure, as well as taking responsibility for budgeting and financial management. Leading the dialogue with key partners and sponsors such as ministries, municipalities, financial institutions, museums, galleries, ad agencies, lifestyle brands, influencers and many more. www.ritualgatherings.com

Boehringer IngelheimMultichannel Marketing Manager

Sep. 2016 - Aug. 2018Sofia / Vienna- Responsible for the development and implementation of the digital marketing strategy for specialty products, aligned with BI global digital guidelines. Development of digital marketing concepts; management of internal processes and external suppliers, related to digital marketing activities; - Working with a cross-functional team across the cluster to optimize the traditional promotional model through the integration of digital channels, in particular website development and maintenance, email marketing, online conferencing and digital PR; - Leading the digital transformation of BI Bulgaria through strategic internal change management activities and initiatives.

Boehringer IngelheimMultichannel Marketing Manager

Sep. 2016 - Aug. 2018Sofia / Vienna- Responsible for the development and implementation of the digital marketing strategy for specialty products, aligned with BI global digital guidelines. Development of digital marketing concepts; management of internal processes and external suppliers, related to digital marketing activities; - Working with a cross-functional team across the cluster to optimize the traditional promotional model through the integration of digital channels, in particular website development and maintenance, email marketing, online conferencing and digital PR; - Leading the digital transformation of BI Bulgaria through strategic internal change management activities and initiatives.

Actavis plc (now TEVA)New Media Manager

Aug. 2015 - Sep. 2016Sofia- Responsible for the development and implementation of the digital marketing strategy for both Rx and OTC products, aligned with the brand strategy, working closely with Business Unit Directors, Brand Managers and Sales Managers. - Leading and coordinating all digital marketing initiatives spanning across paid and own channels. Analysis of market and campaign data in order to identify market trends and capitalize on them. - Digital lead of Actavis Bulgaria, exploring and promoting the usage and development of innovative methods, channels and strategic partnerships through which the company and its products can be marketed via emerging technology.

NetInfoSenior Brand Manager

Jan. 2014 - May. 2015SofiaResponsible for the strategic positioning of the top 10 products of the company’s portfolio, including Bulgaria’s biggest mail service, most prominent news websites and video platform for local content. Developing and implementing marketing strategies and activities for each brand, including campaigns (print, web, social media, broadcast, etc.), events, corporate social responsibility programs, sponsorships and media partnerships. Working closely with the product, design and development teams and reporting to the Commercial Director and CEO. Lead the rebranding of Netinfo after the acquisition by MTG .

Milestone GRPProject Director / International Sales & Marketing Strategy

Jan. 2013 - Jun. 2013GibraltarProject management and coordination of the first definitive investment guide on Gibraltar in association with the Center for Global Dialogue and Cooperation (CGDC). Responsible for the commercial (B2B and B2G sales), logistical and PR aspects of the project.

ASAP WorldwideProject Director / International Sales

Jun. 2012 - Nov. 2012AfricaDirectorship and coordination of PR campaign for the new Nigerien Government in TIME magazine - project strategy developed and implemented jointly with Nigerien Presidency. - Developing a market profile based on research & local media partnerships - Scheduling personal meetings & interviews with top-level executives and government officials - Preparing personalized presentations for a wide variety of clients, operating in different economic sectors in each country - Preparing customized sales pitches for prospects from a wide array of companies and government institutions in each country - Conducting a large number of top-level meeting accross all sectors of the local economy - Following up with prospects/interviewees and their teams to close deals, get materials approved and produce a powerful feature - Responsible for a team of 3 to 4 involving a sales coordinator, a journalist/analyst and a PA (often locally recruited) - Defining the project strategy with the HQ and executing on the field during several months - In regular and direct contact with Management & HQ departments such as editorial, sales & finance

Afa-PressProject Coordinator / International Sales - EMEA

Mar. 2009 - May. 2012Morocco, Syria, Turkey, Lebanon, U.A.E., AzerbaijanCoordination of a three-person communication team. Responsible for the commercial aspect of communication campaigns, media consultancy and sales (B2B and B2C); presentation meetings and negotiations with clients and prospect clients (Government officials and top-ranking executives of biggest local/international companies) on a regular basis. Projects carried out in Morocco, Syria, Turkey, U.A.E. and Azerbaijan for medias such as USA Today and The Wall Street Journal. - Assisting the Project Director in developing a market profile - Scheduling personal meetings & interviews with top-level executives and government officials - Preparing personalized presentations for a wide variety of clients, operating in different economic sectors in each country - Preparing customized sales pitches for prospects from a wide array of companies and government institutions in each country - Conducting a large number of top-level meeting accross all sectors of the local economy - Following up with prospects/interviewees and their teams to close deals and get editorial materials approved - Defining the project strategy along with the Project Director and HQ and executing on the field during several months - In regular and direct contact with Management & HQ departments such as editorial, sales & finance - Organizing office and coordinating logistics (administration, managing support staff, budget, travels, agenda, etc.) - Maintaining relations with PR & events partners