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Work Background
APRWAssociate Director
Nov. 2025Singapore
Long Tongue StudiosCo-Founder
Nov. 2025WorldwideSomething something this way comes. Stay tuned for further updates.
Beach House PicturesHead of Commercial & Marketing
Apr. 2025SingaporeEstablishing partnerships with key creative agencies, co-pitching with government agencies on large-scale projects, and developing revenue streams for the group's services. Strategic direction for communications consultancy services, helping clients build effective campaign briefs.
FreelanceInstigator, Creative Communications and Content Strategy
Feb. 2025SingaporeBenjamin “Mr Miyagi” Lee is one of the founding fathers of Singapore’s online space, wreaking havoc and compelling content for the last two decades. A “platform-agnostic” storyteller, he has since lent his expertise to helping brands and organisations communicate effectively through every platform and touchpoint available to them. Benjamin is a firm believer in couching facts and information in story-driven narratives, which have proven to be key drivers in effective communication and brand growth. Clients across various verticals such as finance, automotive, hospitality, FMCG and the public sector have benefited from his approach in strategic and tactical communications. Recent campaigns and projects include helming “Catch”. the content arm of the National Arts Council, and producing Let’s Begin, a first-ever documentary about the 4G leadership of Singapore, and reframing the recruitment campaign for the Prime Minister’s Science & Technology Policy & Plans Office, known as CTRL+Shift.
undefinedInstigator, Creative Communications and Content Strategy
Feb. 2025Singapore, SingaporeBenjamin “Mr Miyagi” Lee is one of the founding fathers of Singapore’s online space, wreaking havoc and compelling content for the last two decades. A “platform-agnostic” storyteller, he has since lent his expertise to helping brands and organisations communicate effectively through every platform and touchpoint available to them. Benjamin is a firm believer in couching facts and information in story-driven narratives, which have proven to be key drivers in effective communication and brand growth. Clients across various verticals such as finance, automotive, hospitality, FMCG and the public sector have benefited from his approach in strategic and tactical communications. Recent campaigns and projects include helming “Catch”. the content arm of the National Arts Council, and producing Let’s Begin, a first-ever documentary about the 4G leadership of Singapore, and reframing the recruitment campaign for the Prime Minister’s Science & Technology Policy & Plans Office, known as CTRL+Shift.
DSTNCTDirector, Creative & Content Strategy
May. 2023 - Feb. 2025Singapore
ProtocolCreative Director
Feb. 2021 - May. 2023Singaporewhat are we having for lunch?
GEN X SINGAPORECreative Director
Feb. 2021 - May. 2023Singapore
UNMASTEREDCreative Director
Feb. 2021 - May. 2023Singapore
Sing'Theatre LtdBoard Member
Mar. 2020 - Mar. 2023SingaporeProud to be associated with this theatre company with a big heart. I'm involved because I want to help bring the magic of song and drama to the community. Check out the company's Sing365 programme - bringing music to our healthcare institutions. Drop me a message if you'd like to find out more!
Tribal WorldwideHead of Content Strategy
Dec. 2017 - Feb. 2021Dec 2017 - Feb 2021 · 3 yrs 3 mos
Tango5Creative Director
Nov. 2016 - Feb. 2021SingaporeDDB has launched Tango5, an agency which specialises in championing social impact. The agency will be jointly-led by its social media creative director Benjamin Lee, also known as Mr Miyagi, Josiah Ng, content and experiential marketing consultant, and strategist Koo Ze-hou. The new agency aims to drive advocacy work and help organisations achieve greater social impact. It will continue to drive the work DDB has done with clients in the ‘social for good’ causes space in past years. Some work undertaken by DDB in the past includes creating the brand for the National Volunteer and Philanthropy Centre’s (NVPC) corporate philanthropy programme ‘Company of Good’. Other campaigns include ‘Our Better World’ by Singapore International Foundation, along with work with non-profit organisations such as the Breast Cancer Foundation (BCF) and Bone Marrow Donor Programme (BMDP), to boost outreach.
Tribal WorldwideCreative Director, Social Media
Sep. 2016 - Nov. 2017Singapore, SingaporeOMG having so much fun making stuff for DBS/POSB, McDonalds, VW, MCCY, MCI, MND, NCSS, Robinsons, Samsung... ok wait ah, no time to #LinkedInHaoLian. Back to work.
Safra RadioRadio Host
Mar. 2016 - Jan. 2023Power98FMHost of Booking In with Mr Miyagi. Designed to decompress you before you deal with the week ahead!
The Minejima Company Pte LtdDirector
Oct. 2015 - Feb. 2025SingaporeTrading as Minejima & Co. Playfully Useful Things at www.minejima.co
Green KampongKampong Editor
Sep. 2009 - Dec. 2013Singapore, SingaporeProud to be associated with this theatre company with a big heart. I'm involved because I want to help bring the magic of song and drama to the community. Check out the company's Sing365 programme - bringing music to our healthcare institutions. Drop me a message if you'd like to find out more!
Telling StoriesChief Storyteller
Jan. 2004 - Apr. 2025SingaporeComedy Writer. Not Very Content Creator.
Above & Beyond Gymnastics & Sport Pte LtdDirector
Sep. 2003 - Apr. 2007Singapore, SingaporeHost of Booking In with Mr Miyagi. Designed to decompress you before you deal with the week ahead!
FLY Entertainment Pte LtdBusiness Development Manager
Jul. 2000 - Apr. 2001Singapore, SingaporeOMG having so much fun making stuff for DBS/POSB, McDonalds, VW, MCCY, MCI, MND, NCSS, Robinsons, Samsung... ok wait ah, no time to #LinkedInHaoLian. Back to work.
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