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Work Background
Peachy GlasgowBrand and Marketing Lead
Sep. 2024Glasgow, Scotland, United KingdomWorking with founder, I am responsible for the brand's visual ID creation & design, tone & copy writing, content strategy, production & activation, channel planning, and long terms growth through marketing activation
dentsu internationalGlobal Brand Director, Carat
Oct. 2022London, England, United KingdomMarketing, communications, and brand strategy lead for the oldest and legacy #1 media agency brand, Carat. Responsible for leading and deploying the development of the brand positioning, through marketing activations, strategic internal and external communication plans, as part of the Carat Global SLT.
dentsu internationalInternal Communications Director
Mar. 2022 - Nov. 2022London Area, United KingdomInternal communications strategy in the Global Commerce Team at HEINEKEN, seconding in from dentsu’s global HEINEKEN client team. Owned direction and delivery of internal messaging to 30,000 HEINEKEN employees worldwide, setting the annual drumbeat approach and also as part of their enormous annual, Global Commerce Week conference. Function deliverables: CCO collaboration on scripts, messaging points, presentations, film production, and conference materials, content, programme management and execution strategy.
CrimeCon UKMarketing Lead
Jan. 2022 - Oct. 2022London, England, United Kingdom
The Diversity Standards CollectiveClient Experience Director
Aug. 2021 - Dec. 2021Making sure the DSC’s clients’ experience is the best possible one out there. Making sure the DSC brand is and develops for the good of the industry, and the communities we connect with.
OutvertisingJoint CEO
Jan. 2020 - Dec. 2023London Area, United KingdomThree Year Tenure 2020 - 2023. Led a team of 20+ volunteers to deliver community, revenue and brand growth within that period, while advocating for the LGBTQIA+ community working in advertising and marketing, through tirelessly striving to make the industry completely LGBTQIA+ inclusive.
Clear Channel UKHead Of Brand Marketing
Oct. 2018 - Jul. 2021London, United KingdomI run the team responsible for how clients experience and interact with the Clear Channel UK brand. From the story, to identity, to the content they see, my role and team is integral to ensuring the Clear Channel UK experience is one our customers don't forget. We help develop, defend and amplify the Clear Channel UK brand through the execution of and marketing campaigns around big ticket events, thought leadership podcasts and webinars, and other creative projects. I take a data informed approach to marketing campaigns and use CRM to reach the right customers. We are also responsible for brand partnerships and sponsorships. I'm also one of the producers and hosts for the 'Clear Channel Presents' Podcast.
Clear Channel UKBrand Marketing Manager
Nov. 2017 - Oct. 2018London, United KingdomI deliver confident and creative brand work that inspires new and existing customers to choose to work with Clear Channel UK. Simply put, I'm responsible for devising, managing and delivering a program of projects and events which will uphold, strengthen and develop our brand position across the media and landlord landscapes.
Clear Channel UKStorm Marketing Manager
Jul. 2015 - Nov. 2017London, United KingdomHired into newly created role as product marketing manager for Clear Channel’s super premium brand Storm. Remit has now grown to cover three brands and events. Part of team of approx. 15 • Ensure brand vision and values are at the heart of all internal and external communications, and materials
• Deliver effective and measurable product marketing plans and campaigns • Creating Clear Channel’s large-format digital annual go to market strategy • Managing delivery of marketing collateral across three brands and development department
• Project managing large format development tender and pitch submissions to private landlords, and local authorities
• Produce events resulting in increased brand fame for Clear Channel – deliver successful event, and surrounding marketing campaigns by increasing awareness and inspiring new and existing customers to attend
• Website 2016 re-build and refresh ensure all website content is up to date, and stream line the user experience for our customers when using this vital touchpoint
• Deliver engaging brand videos – script writing, producing and project managing, editing
• Using new industry research and insight projects to delivering engaging marketing campaigns & strong sales arguments
• Working with internal teams to deliver winning pitches and presentations
• Brand building and management, PR story generation and copywriting (print and web)
• Budget management
• Training and mentoring; stakeholder management: external agencies, freelancers, and key internal people
VeriFone MediaMarketing Manager
Aug. 2014 - Jul. 2015London, United KingdomSet up new marketing function, head of team of two, rebranded Verifone Media, and launched new digital product: Digital Taxi Tops. Defined and drove annual marketing & social media strategy
• Led marketing strategy across traditional, digital and social space • Conducted research and insight project “#HelloGeo”, and interrogated data to distil it into successful campaign (see awards)
• Project managed campaigns, developed and delivered sales collateral • Copywriting (print and web) and award entries (shortlisted for The Drum COOH award)
• Managing new product launches across the Verifone Media portfolio • Budget management
• Line managed marketing executive
rapportWWMarcomms Manager
Nov. 2013 - Jul. 2014Promoted to Marcom Manager in November 2013. Set up and developed Rapport’s marketing strategy and output from scratch as part of team of two, supporting Marketing Director.
• Project managed agency rebrand and website rebuild, from strategic and creative concept through to tactical delivery in 2012
• Brand management and development
• Website maintenance – Webcharge CMS
• Digital content: copy writing, PR, e-marketing, Social media – Facebook, Twitter, LinkedIn, Google +, Youtube, strategy and implementation
• Producer/script writing on campaign videos and photography – check out the Rapport youtube channel • Marketing collateral creation
• Pitches and presentations
• Stakeholder management – agencies and freelancers, designers, brand and SEO agency
• Marketing and training budget responsibilities
rapportWWCommunications and Office Manager
Jun. 2010 - Nov. 2013Covent Garden, London
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