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Work Background
Department of Information and Communications Technology - PhilippinesResource Person
Jan. 2024Philippines
LICERA Growth Marketing - Creative. Tech. Innovation.Chief Growth Hacker
Oct. 2020Cebu, Central Visayas, PhilippinesLICERA Growth Marketing Strategy Network (LICERA) is a beacon of Filipino ingenuity, hailing from the heart of Cebu, and extending our services globally. Founded in 2014 by our visionary founder, Ruben Licera, LICERA has been officially fueling growth journeys since 2017. Today, LICERA proudly stands as one of the most rapidly evolving Integrated and Digital agencies in the Philippines, offering our expertise to businesses and entrepreneurs from Australia, the United Kingdom, United States and the rest of the word. Our mission? To help our partners secure MORE targeted TRAFFIC, generate MORE viable LEADS, and ultimately, drive MORE SALES. Leveraging our team’s 40-year cumulative industry experience, we pride ourselves on our client-centric approach. We recognize that each client is the maestro of their brand narrative, and we are the amplifiers, broadening their reach and resonating their unique offers to an ever-expanding pool of potential customers. At LICERA, we don’t just aim for growth – we aim for STRATEGIC and PURPOSEFUL GROWTH with our clients. As an international award-winning growth marketing company, we take immense pride in the caliber of our work, understanding its transformative potential in orchestrating business growth that is not just powerful but purposeful, not just strategic but sustainable.
Barker, Bucci & Malone, LLCDirector of Digital Marketing + Outsourcing (PH)
Dec. 2018 - Apr. 2019Greater Boston AreaBarker, Bucci + Malone, LLC (BB+M) is not your average agency. We don’t get average results. The BB+M team has evolved from over two decades of collaboration on more than 30 startups around the world. Like-minded and with different backgrounds, we have a unique collaborative style that’s unlike any other. BB+M considers CHANGE as an Event. Talk to us and let us help you GROW YOUR REVENUE. As its Director for Digital Marketing, Ruben oversee's strategy, execution and management of all clients under its portfolio, ensuring that CHANGE brings in GROWTH and REVENUE. In addition, Ruben oversees the recruitment of highly-skilled digital marketing professionals for Know more about https://barkerbuccimalone.com/
Department of Information and Communications Technology - PhilippinesDigital Marketing and E-Commerce Trainer
Jul. 2017 - May. 2021Philippines
DigitalPreneurs AcademyChief Advocate
Feb. 2017Cebu, PhilippinesWe empower business by providing them support and trainings on relevant digital transformation and marketing strategy to grow their business.
ESTRAT 360 Marketing CompanyChief ESTRATegy Officer
Feb. 2015Cebu, PhilippinesESTRAT , in its core are passionate digital marketing professionals dedicated in empowering businesses / brands / institution by providing them the best digital marketing practices, learnings and strategies we have accumulated form our 38-years of combined digital marketing work. We take the “pain” off the digital marketing job, so that businesses can focus on fulfilling what they do best — accomplishing their missions and passions and/or growing their businesses. ESTRAT X Digital Marketing Agency from Cebu, Philippines provide our clients with 360 digital marketing support which includes: Our services includes: Digital Marketing Plan Creation | Digital Strategic and Tactical Guidance and Support | Buyer Persona Mapping | Content Marketing | Email Marketing | Pay Per Click (PPC) Marketing | Social Media Marketing | Search Engine Optimization | Online Reputation Management ESTRAT X believes that with the right insights and proactive digital listening, with the clients't experts views, we can create a holistic, realistic and actionable plan to target your goals and KPIs. ESTRAT X is headquartered in Cebu, Philippines — the heart of the Asia-Pacific region. =)
WE LOVE NUMBERS Accountancy & Advisory ServicesCommunity Happiness Chief
Jan. 2015 - Jan. 2016Melbourne Area, AustraliaWe’re a global team supporting our members in Australia and the United States, but we have one thing in common… WE LOVE NUMBERS! Ruben is one of the key team member of WE LOVE NUMBERS members -- a community of the world’s best and brightest entrepreneurs. We’re all about surrounding yourself with the right people, because we know success breeds success. As Community Happiness Chief, I assist key leaders of the organization in improving processes, finding the right members to the community, social media management and lead digital marketing campaigns. For more information about WE LOVE NUMBERS, please visit www.WeLoveNumbers.community
ESCooped.comOnline Publisher
Oct. 2013 - Feb. 2015Philippines
Google Developers GroupCommunity Manager
May. 2012 - Nov. 2015Cebu, Central Visayas, PhilippinesGoogle Developers Group (GDG) Cebu, formerly Google Technology Users Group (GTUG) Cebu, is an informal group of enthusiastic Filipino amateurs and professionals (technology users, specialists and developers) independent from Google but are daily users of Google technologies (like Gmail, Google Docs, Google Chat, Google Plus, Youtube, and etc) from the province of Cebu, Philippines. More information at www.gdgcebu.org.
Cebu Bloggers SocietyPresident
May. 2012 - May. 2014
SEO and Social MediaInternet Marketing Director
Aug. 2010 - Sep. 2013
Northern Cross LLCInternet Marketing Consultant
Aug. 2010 - Feb. 2011
GoOutsource Solutions International (GSI)Director of Possibilities
May. 2010 - Dec. 2011
EzineArticle.comFreelance Expert Writer and Author
Nov. 2008 - May. 2015Contribute authoritative articles
KADIWA Cebu South (Religious Youth Organization)District President
May. 2008 - May. 2010
Maribago Bluewater Beach ResortPR and Marketing Officer
Jan. 2008 - May. 2010
RubenLicera.comDigital Marketing Consultant and Business Coach
May. 2007PhilippinesI am always on the lookout for relevant stories on Technopreneurship, Digital Marketing, Startup and New Media.
Cebu Furniture Industries Foundation, Inc.. (CFIF)Market Development Officer for International Advertising, Promotions and Press Releations
Dec. 2005 - Jan. 2007
CREWorks ASIAPR Writer and Publicist
Feb. 2003 - Dec. 2005
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