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Work Background
GoTo GroupSenior Product Designer (Design system)
Sep. 2021Jakarta, IndonesiaShared-Central team - Main task: maintaining Gojek's design system (https://asphalt.gojek.io/) - Collaborate with the UX engineer daily - Develop Figma plugins for internal usage (helping designer workflow) - Built an in-house design tooling for Figma REST API (FE + API usage) - Assisting, consulting, and suggesting library usage within the product group - Maintain documentation of our design system - Working on concept/experimentation projects
GoTo GroupSenior Product Designer (Food Group)
Jan. 2020 - Sep. 2021Jakarta, IndonesiaBuilding a new business vertical called Gofresh. It's a grocery shopping platform for our partners, enabling them to get the raw materials for their restaurants directly from the merchant app. It's a 0 to 1 project; we build the product from scratch
JobbaticalLead Product Designer
Feb. 2018 - Jan. 2020Tallinn, Harjumaa, EstoniaJobbatical is a tech platform that makes processing employee visas and relocation 2x faster and 3x less expensive. Successfully pivoted in 2019 and now on a mission to make moving to a new country as easy as booking a flight, Jobbatical is supporting visa and relocation processes for hyper-growth and enterprise companies to 29 countries including the US, the UK, Germany, France, Spain, and Portugal. Backed by Union Square Ventures, SwissPost Ventures (Series Seed funding). Backed by Inventure, Karma VC (Series A funding) My Responsibilities: - I'm designing the new Saas platform from scratch (B2B) - Shaping the user experience and interface of our platform - Working closely with the product team on a daily basis, identifying our users' behavior and patterns when using our platform, and solving complex problems, especially for immigration specialists - Defining and constantly improving the design process - Maintaining the design language system - Reporting directly to the Head of Product (Co-founder)
TADASenior UX/UI Designer
Jan. 2017 - Feb. 2018Greater Jakarta Area, IndonesiaTADA Network is the leading loyalty points and reward management company based in Jakarta, Indonesia. We provide end-to-end services in loyalty and gift card industries, including gift card processing and distribution through our corporate sales and retail partners. Collaborate with product owners and developers on daily basis. As a UI/UX designer I'm responsible for: - User research / Usability testing - Prototyping (Invisionapp) - Wireframing / Sketching - Lo/Hi-fidelity mockup (Sketch App) - Landing page design
Alfacart.comHead of Product Design (UI/UX)
Apr. 2016 - Nov. 2016Tangerang, Banten, IndonesiaAlfacart.com is part of the Alfa group (Alfamart) one of the largest chain store in Indonesia, my role is supporting their line of business in the digital world. I helped them shape the user experience of their brand new website and mobile apps to empower online to offline services. I managed a team of UI/UX designers and reporting directly to the VP of product
KonsuldiaCo-Founder
Jan. 2016 - Jul. 2019West Java Province, IndonesiaKonsuldia is an online platform for 1on1 consultancy. Our mission is to help people that seeking advices from mentor/experts in their fields - www.konsuldia.co
TokopediaProduct Owner - Mobile Apps
Jan. 2015 - Jan. 2016Greater Jakarta Area, Indonesia- Maintain our Android app aligned with Tokopedia's roadmap - Lead the mobile apps teams, consists of developers, designers, and QA engineers. - Built Tokopedia first iOS app (Got featured in-app store for shopping category - Indonesia after released) - Gather feedback from our users, doing competitive research - Grooming the backlog and prioritize the task with the team, we improve and release new features every 2 weeks using SCRUM framework - Maintain our apps quality and make sure the metrics meet our expectations - Work with digital marketing team implement 3rd party services (Rich push notification using Localytics, Google analytic, Google Tag Manager)
TokopediaLead Product Designer - Mobile Apps
Aug. 2014 - Aug. 2016Greater Jakarta Area, Indonesia- Design the Android and iOS app user interface and experience - Improve the overall user experience for our users - Worked with developers to release new features or improve our Android/iOS application aligned with Tokopedia's roadmap - Use SCRUM as a framework in our agile and fast-paced environment - Lead the mobile apps team
TokopediaSenior Product Designer - Web
Aug. 2012 - Aug. 2014Greater Jakarta Area, IndonesiaTokopedia is the largest C2C online marketplace in Indonesia. I joined Tokopedia at the early stage, that gives me a lot opportunity as a designer to work on various projects with different problems to solve. I’m responsible for the UI/UX design and the front-end development (HTML/CSS/JS).
DMF PT Digital Media FrontierWeb Designer & Front-end dev (HTML/CSS/JS)
Jan. 2010 - Dec. 2012Greater Jakarta Area, IndonesiaA full-service digital agency studio. I worked on various projects for local and overseas client. My responsibilities included UI/UX design and also some front-end development work (HTML/CSS/JS).
Mirai TechnologyWeb Designer
Jan. 2009 - Dec. 2010Greater Jakarta Area, IndonesiaMirai is a small software house that builds custom accounting software (web-based). As a designer, I am responsible for the overall user experience and interface design.
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