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Work Background
FORMA Health & LongevityHead of Growth
Jun. 2023Driving growth for a healthcare clinic by designing and executing paid acquisition strategies, building high-converting funnels, and implementing WhatsApp automation to convert inbound demand into booked consultations and recurring revenue. Managing end-to-end growth operations including campaign optimization, lead nurturing workflows, and revenue analytics.
PepsiCoManager
Jan. 2021 - May. 2023Mexico, Mexico CityLed budgeting and financial planning initiatives, driving operational efficiency and resource optimization across multiple business areas. Conducted financial forecasting, performance analysis, and ROI assessments while partnering with cross-functional teams to align financial execution with strategic business objectives in a high-volume corporate environment.
PepsiCoBudget Analyst
Jun. 2019 - Jan. 2021Distrito Federal, México
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