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Work Background
ShrimplCustoomer Success Manager
Nov. 2024 - Apr. 2026Mexico, HermosilloAt Shrimpl, I partner with shrimp producers across the Americas, primarily in Mexico, to drive data-informed decision-making through an aquaculture management platform.
I own the full customer lifecycle, from consultative sales to implementation and ongoing account management, ensuring adoption and long-term value. I work directly with farm managers and technical teams to tailor the platform to real operational workflows, not just theoretical use cases.
My focus is on turning farm data into actionable insights: improving visibility into production performance, enabling cost forecasting, and supporting risk management. Ultimately, I help bridge the gap between complex technology and the day-to-day realities of aquaculture operations.
i.farmAccount Manager
Sep. 2018 - Sep. 2024United States, RichlandAt i.farm, I led customer acquisition and implementation efforts across the U.S. and Mexico, selling and onboarding 40+ new accounts from the ground up.
I managed ongoing client relationships, ensuring strong product adoption while translating customer needs into actionable feature requests. I trained and implemented the platform for 500+ field employees and payroll managers, aligning the software with real operational workflows.
Through data analysis and system usage, I helped identify and mitigate payroll fraud exceeding $1M annually, delivering measurable financial impact for clients.
I also collaborated cross-functionally with customers and distributed engineering teams to develop 30+ custom features, and worked closely with leadership to support strategic initiatives and commercial goals.
HidrogemVentas B2B
Aug. 2017 - Sep. 2018At Hidrogem, I drove B2B growth for an on-site water purification service targeting restaurants, owning the full sales cycle from cold prospecting to deal closure and service launch.
I consistently engaged new prospects, navigated organizations to reach decision-makers, and positioned the service based on operational and cost benefits.
Additionally, I executed marketing initiatives across video, paid social, and email to support lead generation and brand visibility.
Listen TrustSales Agent
Aug. 2016 - Aug. 2017Mexico, HermosilloAt Listentrust, I supported 7 inbound telemarketing campaigns focused on the U.S. consumer market, operating in a high-volume sales environment.
I built a strong foundation in sales execution, including objection handling, upselling, cross-selling, and closing, while consistently delivering effective customer interactions.
ComulinkKey Account Manager / Business Developer
Aug. 2015 - Jul. 2016Mexico, HermosilloAt Comulink, I helped scale the Social Media Services division by closing 15 new accounts, contributing over $300K in annual revenue.
I owned ongoing planning and reporting for 25 clients, translating business objectives into actionable marketing strategies.
I collaborated with cross-functional teams, including developers, designers, video editors, copywriters, and social media managers, to deliver end-to-end solutions aligned with client goals.
Water CapitalBusiness Development Manager
Jun. 2013 - May. 2015At Water Capital, I designed business models for two newly acquired companies and developed commercial strategies for five B2B and B2C product lines.
I drove B2B sales of environmentally friendly industrial sanitation solutions across pharmaceutical, food, and healthcare sectors, acquiring 30 new accounts and generating over $300K in annual recurring revenue, plus one-time fees.
I also launched and led distributor recruitment efforts, securing 5 franchise partners to expand market reach.
Purifika Water Systems Ciudad de MéxicoSales And Marketing Representative
Jun. 2011 - May. 2013At Purifika, I built a purified water station rental business from scratch, owning both commercial and operational execution.
I acquired 90+ accounts from zero, generating $200K+ in recurring annual revenue. I managed billing and accounts receivable to maintain healthy cash flow.
On the operations side, I led the deployment of 500 purification stations and built the installation and maintenance teams required to scale and support the business.
Integer Ethical FundsIn-House Mangement Consultant practitioner
Feb. 2009 - May. 2011At Integer Group, I contributed to administrative management consulting projects focused on operational efficiency and cost reduction.
I led process mapping efforts across 15 projects, conducting ~200 employee interviews and synthesizing data into actionable insights.
The projects delivered ~$900K in recurring annual savings and an additional $2M in one-time cost reductions.
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