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Work Background
Bellwether CoffeeProduct Marketing Manager
Feb. 2019Define all product messaging across all platforms and among internal teams. Act as our chief product expert for roasting, green coffee, sustainability, and software. Inform product development and go-to-market strategy for hardware, green coffee, sustainability and impact.
Shared Source Coffee ImportersNorth American Operations Director
Jan. 2018 - Nov. 2018Greater Seattle AreaOwned all North American importing, sales, and marketing for this boutique coffee importer based in Melbourne. Responsible for all quality control roasting and cupping, North American forecast planning, forward booking, and market sizing. Maintained relationships with producers, before, during, and after harvest to assess sustainability progress, monitor coffee quality, and build long term collaboration. Helped develop the Shared Source living wage pricing model and farm-level sustainability benchmarks including standards for gender equity, wastewater treatment, and native forest management.
HONOR SOCIETY COFFEEOwner and Operator
Apr. 2014 - Jan. 2018Greater Seattle AreaSpecialty wholesale coffee roaster with a retail cafe and wine bar on Capitol Hill. Managed daily operations and logistics while steering the brand creatively and developing sales access to broader markets. Responsible for all content creation and marketing both online and in print.
The Great Lakes Coffee Roasting Co.Director of Roasting and Wholesale Operations
Apr. 2011 - Jun. 2014Greater Detroit AreaHead roaster, green buyer, and wholesale operations manager, producing thousands of pounds of roasted coffee weekly for wholesale and retail. Responsible for all green coffee demand-planning and coffee contracting including forward booking and the use of long-term futures. Established international direct-trade relationships with coffee producers across Latin America to support vertical integration, better control our supply chain, preserve the financial impact of our spending within smallholder farmers, and more deeply connect our customers to our core products and producers. Visited producers several times annually to maintain relationships and assess new coffees.
Mercy For AnimalsUndercover Investigator and Digital Content Creator - National Investigative Campaigns
Jan. 2010 - Jul. 2012Greater Los Angeles AreaObtained undercover employment inside several large factory farm facilities to document day-to-day operations and report unnecessary animal cruelty or food safety issues to government officials and law enforcement Directed campaign content including copywriting, video editing, and storytelling architecture. Released three national video and print campaigns, exposing countless acts of criminal animal cruelty which generated hundreds of national and international media articles leading to nationwide industry changes in animal farming. Conducted in-depth media junkets with CNN, Al Jazeera, Reuters, National Geographic, and others to provide detailed information on the state of animal welfare in our nation’s factory farms and slaughterhouses, and provide insight into our campaigns. Obtained sufficient video and photographic evidence to secure the first-ever criminal conviction of animal cruelty toward farmed poultry in the country, setting groundbreaking legal precedent in North Carolina, and the United States at large Received the MFA Hidden Heroes Award presented in 2015 by Joaquin Phoenix and musician Moby for achievements made in the field of investigations.
Detroit BrunchCo-Founder, Creative Director
Dec. 2008 - Jan. 2010Greater Detroit AreaFounded this all-vegan, specialty meal service which featured organic produce grown by Detroit farmers, fully sustainable packaging, and responsible business practices, in Detroit’s historic Cass Corridor. Created all written and visual content, branding, and marketing for our online and collateral material, ultimately growing our membership base into the hundreds and routinely selling out our tickets each week. Built and maintained a broad online presence and helped coordinate all aspects of day-to-day business including menu creation, packaging design, marketing, and finance. Developed a curriculum on the relationship between diet and environmentalism for several classes of students at Detroit Middle School, which was subsequently used for lecture material from 2012 to 2014. Detroit Brunch has been featured in publications including Detroit’s Metro Times, lifestyle magazine Hour Detroit, and VegNews magazine.
Farm SanctuaryPlanning Director - National Events
Jul. 2007 - Dec. 2008Watkins Glen, NYConceptualized and organized all aspects of on-site events for this national animal protection organization, including event programming, volunteer management, website and media content, donation acquisition, and day-of logistics Created all online content for events, responded directly to marketing and media inquiries, and collaborated with our in-house art department for all collateral materials Managed all volunteer activity including outreach, training and logistics Significantly increased attendance and revenue from the previous year for each of our major events. Developed programming specifically designed to reach new, diverse demographics and encourage growth Maintained control of a strict budget while still expanding the development of new events to include added programming and outreach
Arts CorpsDevelopment Assistant and Program Evaluation Consultant
Apr. 2006 - Dec. 2007Greater Seattle AreaBegan interning for Arts Corps as a Fellow for the Tomas C. Wales Foundation before accepting a paid, full time position in the Development Department Researched and wrote grant proposals, maintained donor relations, and provided general fundraising support. Helped develop a rigorous template for in-house program evaluation which assessed student learning across several core metrics which allowed Arts Corps to tailor its programming directly to the needs of students, and mold teaching-artists into better instructors. Use of this template increased our eligibility for grant funding as we delivered measurable results from our programming year over year, shown along several metrics included in our Annual Report Assisted in the planning of multiple fundraising events including student art showcases, and annual fundraising Gala. Secured in-kind and cash donations, coordinated volunteers and assisted with day-of logistics
Public Health – Seattle & King CountyLead Youth Liaison
Feb. 1999 - May. 2003Greater Seattle AreaConducted retailer tobacco compliance checks, maintaining King County’s then-record of 98% retailer compliance, creating a model for other counties statewide Testified to the Washington Legislature and relevant sub-committees on multiple bills affecting youth tobacco access, winning several victories against the sale and marketing of tobacco products to youth consumers Appointed by then-Attorney General Christine Gregoire as the sole youth member of a 40 person committee to disperse funding from the multi-million dollar tobacco settlement of 1998 Co-organized dozens of conferences both statewide and nationally to address the issue of youth tobacco use. Planned events on behalf of the American Cancer Society, American Lung Association, and the viral TRUTH campaign. Led countless workshops on youth tobacco prevention and cessation Chosen to represent the Department at the World Health Organization Global Conference on Tobacco or Health, held in Chicago in 2001
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