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Work Background
Strictly Social UKSocial Media Marketing Consultant
Sep. 2023Warwickshire, England, United KingdomStrictly Social is a consultancy offering both online and in-person support, dedicated to helping small business owners, influencers, creators, and individuals grow their confidence, presence, and impact on Instagram. After more than 9 years of experience managing talent, Strictly Social brings a wealth of industry knowledge, offering talent agent–style support and guidance without the need for exclusive management. Having supported influencers and creators in achieving incredible career milestones and life-changing opportunities, the team launched an online platform to make that expertise accessible to even more people. Strictly Social has consulted with over 85 profiles needing guidance and support, helped 4 businesses develop effective marketing strategies, and provided creative direction for social media content delivering measurable growth, increased revenue, and new opportunities. Services include personalised 1:1 support, strategy sessions, e-books, workbooks, masterclasses, and bespoke content planning all designed to equip individuals and businesses with the tools, knowledge, and confidence to succeed. At its core, Strictly Social is committed to making social media simple and empowering people to reach their full potential online.
Elevation PR Limited Director and Founder
Aug. 2016Warwickshire, England, United KingdomAs Director and Talent Agent of Elevation PR, a proudly female-led boutique agency, I represent and empower influencers, creators, public figures, and celebrities connecting them with leading brands through authentic, results-driven partnerships. I work closely with each talent to develop tailored social media strategies, grow their audiences, and position them authentically within their niche. I secure and negotiate impactful brand partnerships, endorsements, campaigns, and long-term collaborations that align with their goals and values. I also support talent in diversifying and increasing their revenue streams through innovative partnerships, events, and activations, while ensuring they maintain a sustainable and positive presence in the industry. Alongside talent management, I oversee the execution of influencer-led campaigns for brands, ensuring seamless delivery and strong results always with the talent’s best interests at the heart of each partnership. I organise and manage PR trips, events, and creative opportunities that elevate both the talent and the brands they work with. I have overseen more than 9,000 successful brand partnerships across Instagram, TikTok, YouTube, Facebook, and Snapchat, driving over $5 million in TikTok Shop sales for brands and establishing Elevation PR as a leading TikTok Shop agency, recognised by TikTok for our performance and innovation. Under my leadership, we have also been named a Meta Business Partner, reflecting our expertise and credibility across platforms. I am deeply committed to empowering talent through thoughtful representation, advocating for inclusivity, mental health awareness, and authenticity, and building trusted, long-term relationships across the influencer, entertainment, and brand industries.
Self Employed - Freelance Brand Owner
Sep. 2014 - Feb. 2018Built and launched my own successful fashion and beauty brand, leading end-to-end development from product design and sourcing to digital marketing and sales.
Created and managed exclusive collections in collaboration with influencers, ensuring each brand aligned with their unique identity and audience.
Developed and executed content strategies to drive growth and engagement across Instagram and other digital platforms.
Styled high-visibility looks for influencers and public figures featured on TV shows, red carpet events, and social media. In addition to this, I led the creation and development of swimwear, beauty, and fitness brands for talent in the public eye delivering tailored brand strategies, product design direction, and market positioning.
Specialised in influencer-led brand launches, helping personalities translate their online presence into tangible, scalable products.
UYT LimitedFinancial Analyst
Jun. 2013 - Dec. 2015Coventry, United KingdomEstablished in 1996 as a joint venture between Japanese and British manufacturers, UYT Limited is an automotive component manufacturing facility producing Body-in-White (BIW) components and sunroof assemblies. I work with in the Finance department. As part of this role I am responsible for the effective supervision of the Purchase Ledger Clerk.
Shuropody LtdSenior Accounts Assistant
Nov. 2009 - Jun. 2013Coventry, United KingdomFounded in 2006 Shuropody is the UK’s only Foot-health retailer specialising in Healthy Footwear, Orthotics, Specialist Footwear, Footcare and an In-store Podiatry Service. It is also the UK’s largest private provider of podiatry services. I work at the Head Office in the Finance Department this is based on the outskirts of Coventry. I am responsible for all the Stock suppliers. My duties include the inputting of up to 1300 invoices each month, producing an Accounts Payable payment run, making payments, reconciling supplier accounts, dealing with any queries internally and externally. I also assist the Financial Controller in month end process. I complete the Bank, Cashbook and Aged creditors reconciliations calculate and Journal various accruals and prepayments. Each month I will produce and submit the monthly Intrastat.
Auto Sport EngineeringAccounts Assistant
Jun. 2008 - Oct. 2009Coventry, United KingdomMy position at ASE was a varied role. I would assist in the sales and purchase Ledger, payroll and the management accounts. I was responsible for inputting invoices for suppliers dealing with queries and making weekly payments. Producing job cards for the shop floor after receiving external sales orders. To close all ledgers at the end of the month. My other duties were to produce the Management Accounts, the company VAT Return each quarter, to calculate and submit the Directors P11D’s, Approve Staff Annual Holidays and help to assist the Finance Director in preparing the Budgets, Stock Return and Depreciation.
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