Budapest Brand Nonprofit Plc.Chief Executive Officer
Mar. 2020 - May. 2025Budapest, HungaryAs CEO of Budapest Brand for five years, I led the strategic repositioning of the city's identity, transforming it into a cohesive, globally resonant brand. I oversaw end-to-end brand development—from narrative design and visual identity to integrated marketing campaigns—ensuring consistency across tourism, communications, and stakeholder engagement. My responsibilities included long-term strategic planning, budget management, and driving the company’s digital transformation. Under my leadership, we launched a loyalty app for local residents and revitalised the Budapest Card portfolio by introducing fully digital products.