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Work Background
Outdoor Kitchens MCROwner and Director
Nov. 2022Manchester Area, United KingdomHand crafted outdoor kitchens at affordable prices. Quality products to suit all budgets. Message us here or see our instagram account for more details on our products and services. @outdoorkitchensmcr
PHOENIX Medical Supplies LtdDirector of Marketing
Apr. 2019 - Nov. 2022Runcorn, Cheshire, United KingdomMy remit spanned research, insight, digital marketing, organic and paid social media, trade planning, marketing operations, brand design and campaign delivery for wholesale medical supplies, 4 B2C businesses, 2 B2B brands and privately-owned products. My talented team implement brand and marketing strategies and create fantastic content to deliver integrated customer and partner communications across all our channels. My journey with Phoenix has allowed me to advise on acquisitions to strengthen the brand portfolio and digital presence, build strategic partnerships, launch a new Direct to Consumer pharmacy brand and introduce Machine Learning and AI. In addition, I contribute to the strategic decisions and drive performance for a £2bn business.
MatalanHead Of Trade Marketing
Dec. 2017 - Dec. 2018Liverpool, England, United KingdomI was invited to lead a new trade planning department and implemented a retail and trade marketing plan that delivered a multi-million-pound sales budget. I designed and executed Matalan's first annual trade plan that increased sales by 6%. I implemented a target operating model and new ways of working that increased efficiency, reduced costs and facilitated agile decision making.
Well PharmacyHead of Retail and Marketing
Jul. 2015 - Nov. 2017Manchester, United KingdomI led marketing and the £58M retail business in this dual role. I was instrumental in repositioning the group as a digitally-led challenger brand. I created the brand strategy from concept through to naming, rebranding the store format through to a hugely successful launch which saw Well become the UK's largest independent pharmacy
Co-opHead of Customer Trade Planning - Food Marketing
Apr. 2002 - Jul. 2015Manchester, United KingdomI created a Trade Marketing Plan that delivered £1bn annual sales. Central to success was influencing the Board to reposition the food division to create a unique proposition that enabled the Coop to retake its place in the heart of the community and grow its customer base.
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