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Work Background
RocheDirector, Global Access Strategy
Aug. 2023Switzerland• Developed global access population health strategies for multiple disease areas by integrating Real-World Evidence and population health models. • Led the execution of novel healthcare delivery models and collaborated with cross-functional stakeholders within Roche to advance Pharma Vision. • Fostered strategic external partnerships to amplify patient outcomes and drive societal value through Roche’s therapeutic advancements.
RocheDirector, Global RWE strategy
Jul. 2021 - Jul. 2023Basel, Switzerland• Led RWE strategy for hematology Disease Area, collaborating with cross-functional teams to develop comprehensive strategies for leveraging RWE. • Engaged with key stakeholders to align RWD strategies with product and portfolio goals. • Prepared key deliverables, including design and execution of RWE studies to support HTA submissions in Europe.
RocheSquad Leader | Precision Medicine
Apr. 2019 - Jun. 2021UAE• Led cross-functional team to prepare healthcare systems for personalized patient journeys, creating sustainable value for patients, healthcare systems, and Roche. • Identified and capitalized on new business opportunities to enhance the Accessibility of Foundation Medicine solutions ( Foundation One for Solid tumors, Foundation Heme for malignant hematology, and Foundation Liquid for solid tumors) • Developed learning healthcare ecosystems delivering personalized medical solutions in oncology, hematology, hemophilia, ophthalmology, and neuroscience.
RocheCommercial Lead | Precision Oncology & Hematology
Jun. 2017 - Mar. 2019Dubai, United Arab Emirates• Identified and capitalized on new business opportunities to enhance the Accessibility of Foundation Medicine solutions ( Foundation One for Solid tumors, Foundation Heme for malignant hematology, and Foundation Liquid for solid tumors) • Implemented Go-to-Market models across all Gulf states • Orchestrated national pricing strategy and reimbursement negotiations, ensuring market access for therapies in both public institutions and private healthcare networks
RocheKey accounts and pricing lead
Aug. 2014 - May. 2017Jordan & Palestine• Managed key accounts in Jordan and Palestine, ensuring customer satisfaction and fostering long-term partnerships. • Coordinated logistics and procurement for optimized operations and prepared competitive bids for contracts. • Oversaw local distributors, monitored performance, provided training, and fostered collaboration to achieve business objectives.
RocheMedical Affairs Manager | Oncology & Hematology
Aug. 2012 - Aug. 2014Jordan• Managed Roche Jordan's oncology portfolio, focusing on Avastin, Herceptin, and MabThera • Developed and implemented medical strategies to align marketing plans with clinical guidelines • Engaged with key opinion leaders and organized educational programs for healthcare professionals • Conducted market analysis and tracked key performance indicators for market optimization and strategic decisions
RocheOncology & Hematology Product Specialist
Jun. 2006 - Jul. 2012Jordan• Led commercial marketing initiatives for Avastin launch strategies, ensuring national reimbursement in Jordan.
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