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Work Background
Real MessengerUI/UX Designer
Sep. 2025Hong Kong SAR
Automatic EngineeringUI/UX Designer
Mar. 2025 - Nov. 2025Hong Kong SAR
Casual Creative Lead
Apr. 2023 - May. 2024At Casual HK (formerly APV) we are all about: Thinking clever with content. With offices in London, New York, Los Angeles, San Francisco, Chicago, Melbourne, Sydney. Amsterdam and Barcelona, Casual has a team of highly knowledgeable, experienced staff providing local capabilities, with international efficiencies.
• Created over 200 corporate design products, increased KPI by an average of 75%
• Led design development and execution, increasing client retention by an average of 15%
• Directed award-winning products that led to 3 client project renewals
• Facilitated collaboration across 4 main stakeholder departments, aligning project goals and timelines
• Clients included HSBC, Jardine Matheson, Chanel, Prudential, Warner Music Group, InvestHK• Lead story development according to client brief and target audience
• Lead production by creating shot lists, storyboards and style frames
• Clients include Warner Music Group, HSBC Life, InvestHK, Jardine Matheson, Chanel, Prudential, CUHK, Ping An
APVCreative | Editor
Nov. 2019 - Apr. 2023
IsobarJunior Digital Editor
Jun. 2018 - Sep. 2019Isobar is a global digital agency, crafting distinctive brands and innovative experiences for a connected future. It's one of dentsu's creative agencies, together with dentsuMB, 360i and dentsu agencies.
• Created digital products that contribute to successful brand campaigns
• Worked in a team of 14 on ideation and execution of brand campaigns and client pitches
• Designed storyboards, motion graphics and client social media strategy
• Clients included Innisfree, Hong Kong Disneyland, Sino Group, Rosewood, Landmark, and Red Cross
HubbisProduction Manager
Dec. 2017 - Jul. 2018Hubbis specialises in providing market practitioners in Asian wealth management with quality online content and training. They produce localised content that is practical and independent; this includes news, articles, white papers, thought leadership and conference-linked content.
• Ensure 100% of media content and releases aligned with the company's design system and brand values.
• Led redesign of desktop publications, increasing viewership by an average of 75%
• Streamlined and completed financial write-ups for online and offline publication
• Clients included Blackrock, Henley & Partners, and Sun Life Financial
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