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Work Background
Fas.a.Fas Bakery & CaféCo-Owner & General Manager
Mar. 2024IndonesiaAs Co-Owner and General Manager, I lead the overall strategy and day-to-day operations of Fas a Fas, a community-driven bakery and café in the heart of Ubud. My role covers business development, financial management, and operational leadership, as well as shaping the guest experience and brand identity.
Key responsibilities include:
- Overseeing daily operations to ensure consistent quality in products, service, and customer experience
- Managing business strategy, financial planning, and growth initiatives
- Leading and developing a team with a focus on hospitality and excellence
- Designing and implementing marketing and brand initiatives to build customer loyalty
Brightminds CommunicationsConsultant
Feb. 2022 - Jun. 2022Indonesia, Jakarta- Provided strategic advisory for public advocacy initiatives, including message development, stakeholder mapping, and media/community engagement.
- Supported crisis management planning and response, including issue analysis, messaging alignment, and stakeholder communications during sensitive situations.
COP26 - UN Climate Change ConferenceParty Observer
Nov. 2021 - Nov. 2021United Kingdom, Glasgow- Represented an Indonesian youth organization in a global policy forum facilitated by Indonesia’s Ministry of Environment and Forestry.
- Contributed to discussions on youth inclusivity in climate action movements.
ACT-CommsAccount Director
Mar. 2020 - Dec. 2021Indonesia, Jakarta- Led government relations and public relations accounts at a startup integrated marketing communications agency.
- Managed client strategy, messaging development, and execution across media, stakeholder, and public engagement channels.
- Key clients included Kementerian KOMINFO and neuCentrIX.
Jokowi-Amin National Campaign TeamCampaign Assistant
Sep. 2018 - Apr. 2019Indonesia, Jakarta- Served as supporting staff for the Youth Directorate of the national campaign team.
- Supported coordination, messaging, and campaign activities contributing to the successful 2019 presidential election of Joko Widodo.
FreelanceFreelance Communications Consultant
Oct. 2017 - Mar. 2020Indonesia- Provided strategic communications and campaign consultancy for political candidates and organizations.
- Delivered integrated campaigns covering content strategy, media relations, social media management, community engagement, and capacity building.
Burson-MarstellerAssociate, Public Affairs
Jul. 2017 - Dec. 2017Indonesia1. Development of communications strategy for client needs, mainly for public affairs and government relations needs.
2. Preparation of briefing document (briefing book, talking points) to support government, media and other required stakeholder engagement.
3. Preparation of communications collaterals for media relations, including news releases, backgrounders, fact sheets & bios.
4. Researching and monitoring client’s business and industry to maintain knowledge base, including through media monitoring and intelligence gathering.
5. Preparation of new business pitches.
6. Account administration and project logistic management.
Burson-MarstellerClient Executive
Apr. 2015 - Jun. 2017Indonesia1. Supporting documents developments and reports for clients.
2. Stakeholder mapping and engagement, especially government bodies.
3. Program execution and daily client service.
4. Assisting in the research on regulations and policies.
5. Media monitoring and analysis on client’s business and industry to maintain knowledge base.
6. Supporting internal and external liaison for coordination as well as developing meeting notes.
7. Assisting administrative matters to support project activities.
8. Media & influencers mapping and engagements.
UnileverCorporate CSR - Project Officer
Mar. 2013 - Jun. 2013Indonesia, Jakarta- Managed the development and coordination of the Unilever Indonesia Annual Sustainability Report.
- Liaised with internal stakeholders and external partners to consolidate sustainability data, narratives, and reporting materials.
- Supported sustainability communications aligned with corporate CSR and ESG objectives.
UnileverCorporate CSR - Internship
Jun. 2011 - Feb. 2012Greater Jakarta Area, IndonesiaYayasan Unilever Indonesia (Unilever Indonesia Foundation) is the CSR division in Unilever Indonesia as one of the biggest multinational manufacturing company operating in Indonesia. I had the best chance to join the company and work as an intern for 8 months. There, I had the responsibilities to help the program manager to design and control the on-going programmes which runs related to the agricultural business of the company. I also had the chance to collaborate with the company and also other organization outside the company to settle the Sustainability Report for the year 2010.
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