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Work Background
Bamboo HealthGrowth and Retention Marketing Specialist
Jul. 2025
NetsmartSenior Marketing Coordinator
Apr. 2023 - Jul. 2025Overland Park, Kansas, United States-Strategize, plan and execute demand generation programs targeting healthcare
organizations. Campaign tactics include email, advertising, webinars, webpage redesign, etc. aligned to the buyer’s journey
-Collaborate with the solution marketing manager and develop content marketing pieces such as thought leadership blogs, checklists, white papers, etc. that showcase our expertise and engage clients and prospects
-Manage webinars including coordination of speakers, plan promotions, editing and develop post webinar follow up plan
-Served as a project manager for a webpage redeisgn that saw a 219% increase in views year over year
-Work with event marketing manager and solution marketer to develop themes and messages for tradeshow exhibits. Build themes and messaging into pre and post event communication such as emails, landing pages, etc.
-Partner with our sales team to drive outreach and support sales efforts. Review and report on dashboards and pipeline
-Project manage our speaking submission process and saw submissions triple from 2023-2024
NetsmartMarketing Coordinator
Feb. 2021 - Apr. 2023Overland Park, Kansas, United States-Build digital resource libraries in marketo to serve as tradeshow landing pages
-Write and build pre and post event and campaign emails in marketo
-Manage events in a B2B healthcare technology space including: registration, messaging, preparing associates, lead generation and follow up process post event
-Serve as the project manager and kept team on task for a workforce challenges campaign that brought in $4M in pipeline
-Develop, plan and execute a campaign promoting our artificial intelligence digital assistant that brought in $455K in pipeline in five months
NordstromService Experience Associate
Nov. 2020-Utilize Sales Audit, and First Data to research transactions from 5+ years ago and gift card history -Pull reports from Back Office to assess daily return volume, analyze returns, register use -Partner with the Manager in Charge and Loss Prevention for closing procedures
-Train new hires on departmental procedures including closing, mobile returns and void afters -Own the closing announcements, collection, review and securing of 75+ register bags -Assist customers with updating Nordy Club profiles, managing notes and looking up statement balance using NGage
-Perform complex customer returns consisting of 20-60 items
CBIZMarketing Coordinator
Jul. 2017 - Sep. 2019Kansas City, Missouri• Devise and implement client engagement email newsletter for 15 industries using Salesforce and Pardot. Achieved above industry open rates
• Develop a multi-faceted marketing drip campaign that involves print and digital pieces
• Coordinate and produce internal newsletter for department of 300 with a 92% open rate
• Conduct phone interviews, write employee bios and post to website
• Design promotional material including proposals
• Maintain content on Internet site and Intranet • Manage CBIZ Insurance Services' Linked In page as well as several departmental president's pages Demonstrate Linked In Sales Navigator and how to save leads to sales consultants
• Increased organic engagement rate by 8% in eight months on the business page
• Developed a collateral catalog
Burns & McDonnellMarketing Intern
May. 2016 - Aug. 2016Kansas City, Missouri• Wrote text for client and company invitations • Researched competitors’ online external publications specifically analyzed distribution, thought leadership, and content. Made recommendations to the content team for how to improve BenchMark
• Wrote an article on Heat Safety for BenchMark- the company’s external publication
• Reviewed and assisted in the revising of Emergency Procedures for all 44 offices
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