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Work Background
TAB Portugal | The Alternative BoardChief Growth Officer
May. 2025Lisbon, Portugal
BNI LisboaMembro BNI Lisboa
Apr. 2025Lisbon, Portugal
Self-employedIndependent Advisor | Fractional HR, Operations & Business Development
Mar. 2025Lisbon, Portugal• Provided strategic advisory services in HR transformation, operations optimization, and business development to help businesses grow. • Leveraged 18 years of experience to optimize operations, develop talent, and drive business growth. • Collaborated with teams to implement innovative solutions for operational efficiency and talent development.
RIExecutive Search | Recruitment Expert | Career Management | HR Consultant
Feb. 2025
Harpoon.jobsHead of Talent Development
Feb. 2024 - Mar. 2025Lisbon Metropolitan AreaEstablished a new business unit dedicated to talent management and consulting by leading a team of consultants and freelancers and developing innovative products and procedures to enhance our service offerings. Crafted and executed a comprehensive sales strategy to attract new clients and foster cross-selling opportunities within our recruitment services. Key achievements include implementing impactful projects such as assessment centres, leadership coaching programs, and comprehensive performance and talent management policies. Additionally, developed initiatives covering compensation and benefits, competency frameworks, capabilities, and job descriptions, effectively deployed across various sectors, including logistics, IT, services, and finance, strengthening client partnerships and driving organizational success.
Harpoon.jobsHead of Recruitment
Feb. 2023 - Jan. 2024LisbonDeveloped and implemented a new Executive Search Strategy to support Harpoon's international expansion into France and Spain. Managed a team of five recruitment consultants, concentrating on attracting new clients and enhancing talent development initiatives. Executive searches for key leadership positions: Country Managers, CFOs, HR Directors, Head of Brand & Communications, Head of Trade Marketing, and Head of Sales. Additionally, oversaw P&L responsibilities, ensuring that financial objectives were met. The main achievements included elevating team expertise and optimizing recruitment processes by introducing new metrics and performance reports, which enabled Harpoon to achieve new sales targets and cultivate long-term client relationships in executive search and talent development.
MercadãoCountry Manager
Mar. 2022 - Jan. 2023Lisbon, PortugalImplementing local strategies to drive operational excellence and ensure consistency across all functions. Managed the country's P&L, optimizing financial performance while focusing on attracting and retaining top talent in a competitive landscape. Additionally, oversaw key retail partnerships, including Pingo Doce and Recheio, enhancing collaboration and expanding our market presence. In the wake of Glovo's acquisition, led initiatives that achieved substantial sales, marketing, operational cost, and EBITDA targets. Developed and executed strategic marketing plans that attracted new clients while improving profit margins.
CTT - Correios de PortugalHead Of Talent Management
Oct. 2020 - Mar. 2022Lisbon, Portugal- Support CTT's Transformation process and new People Strategy focused on optimising the employee experience - Management of 3 departments, comprising 40 people: Recruitment (10); Academia (23); Rewards and Compensations (7) - New Attracting CTT Talent program and set up a New Employer Brand with new trainers’ programs: Corporate, B2B and B2C - New internal Mobility strategy and promotion to optimising internal skills and generate opportunities for the growth and development - New CTT Academy: new Onboarding models for internal and external processes; implementation of CTT Leadership Model - New performance systems aligned with the CTT strategy, as well as compensation and recognition policies Achievements: New governance model, restructuring responsibilities and tasks, created new KPIs for the 3 departments. New CTT Functions Model. New internal Assessment Centre team.
CTT - Correios de PortugalHead Of Talent Management
Oct. 2020 - Mar. 2022Lisbon, Portugal- Support CTT's Transformation process and new People Strategy focused on optimising the employee experience - Management of 3 departments, comprising 40 people: Recruitment (10); Academia (23); Rewards and Compensations (7) - New Attracting CTT Talent program and set up a New Employer Brand with new trainers’ programs: Corporate, B2B and B2C - New internal Mobility strategy and promotion to optimising internal skills and generate opportunities for the growth and development - New CTT Academy: new Onboarding models for internal and external processes; implementation of CTT Leadership Model - New performance systems aligned with the CTT strategy, as well as compensation and recognition policies Achievements: New governance model, restructuring responsibilities and tasks, created new KPIs for the 3 departments. New CTT Functions Model. New internal Assessment Centre team.
MobileumHuman Resources Director
Feb. 2020 - Sep. 2020Lisbon Area, Portugal- Management of a team of 8 people (5 HRBP: 2@Portugal; 1@Brazil; 1@Mexico; 1@USA; and 3 HR Support) - Responsible for Culture & Engagement; Talent Acquisition and Management; HR Processes and Policies, Compensation and Benefits; Talent Development and Mobility - Payroll Management - Alignment of Wedo’s goals and strategy to operational HR Achievements: Management of a worldwide operation, established a new mindset in HR: increased the commitment to the business and set up a new recruitment process and KPIs. Develop a new training centre: onboarding program; trainers programs; leadership; e-learning training. Post-acquisition redesigned all the processes, renegotiated with all suppliers and launched new partnerships and platforms, such as on the payroll and benefits. A smooth cut-off from the previous owner was assured.
WeDo TechnologiesHead of People & Culture
Feb. 2019 - Feb. 2020Lisbon Area, Portugal- Management of a team of 8 people (5 HRBP: 2@Portugal; 1@Brazil; 1@Mexico; 1@USA; and 3 HR Support) - Responsible for Culture & Engagement; Talent Acquisition and Management; HR Processes and Policies, Compensation and Benefits; Talent Development and Mobility - Alignment of Wedo’s goals and strategy to operational HR Achievements: Management of a worldwide operation, set up a new recruitment process and KPIs. Regarding the acquisition, I am accumulating the responsibility of integrating and building a unique culture, HR policies based on the best practices of each company, also taking into account the best practices in the market.
Dia Portugal SupermercadosNew Concept Stores & Commercial Projects
Feb. 2018 - Jan. 2019Lisbon- Minipreço Express: responsible for launching and development the concept (51 stores in 6 months) - Manage all the store concepts, implementing new corners/services/image - Creation, development and launching new commercial projects and coordinate with all company Achievements: Launched a new concept of proximity store model, that impacted all Iberian market; and built an agile team with colleagues from each department.
DIA PORTUGAL SupermercadosHead of Digital & Mobile Strategy
Oct. 2016 - Feb. 2018- Management of an Agile Team of 5 people (3 Product Owners + 1 IT Project Manager + 1 IT Support) - Development and rollout of two APPs: APP & Web Loyalty Card Minipreço & Clarel and WEB APP Clarel - APPs Marketing Plan: Facebook ADS; SEO; ASO; YouTube - Implementation of Net Promotor Score / Customer Satisfaction - Business Planning and Go-to-Market of E-commerce Minipreço - Development of APPS: APP for Stores (Own and Franchising) and APP Gamification – Store Training - Management of KPIs; P&L and Capex Achievements: Established a new mindset in Dia Group with Agile/Scrum.
Dia Portugal SupermercadosChief of Staff
Oct. 2014 - Mar. 2017- Deputy General Manager: Management Reports and Presentations, restructured and integration all of new EXCOM members - Project Director: Store Remodeling Plan and Capex Management; establish new KPIs for Real Estate Management, and launch of Minipreço Home Delivery Achievements: Learning a 360 degrees vision about the company and the business and speciality how to speak with all type of profiles from the international board to the picker from the warehouse.
Teixeira Duarte DistribuiçãoFMCG Category Manager - Dairy
Nov. 2013 - Oct. 2014- Supply Chain Manager - Product and Pricing Management - Acquisition Price Negotiation - Margin and Profit Management Achievements: Managed a critical category for the company, where the logistic was crucial.
Teixeira Duarte DistribuiçãoDevelopment & Trade Marketing
Jan. 2013 - Nov. 2013- Procurement of products, suppliers and markets (Angola and Brazil) - Development of new products (olive oil and wine); Business Plan and Go-to-Market - Margin and Profit Management Achievements: Worked outside Portugal and increased my negotiation skills. For the first time, I developed and launched a business from scratch.
Sonae DistribuiçãoOnline Business Manager
Sep. 2010 - Dec. 2012- E-commerce store manager - Trade Marketing - Negotiation with several stakeholders Achievements: On the 1st year where the transformation of a transitional website into a new business by selling the project in-house and negotiated with Continente suppliers. In the second year, we launched the Wells online and launched an exclusive online store (Continente and Wells) with their promotions and dynamics, apart from offline and especially from competitors.
Sonae DistribuiçãoBrand Manager
Sep. 2009 - Sep. 2010- Packaging and Product Development: - Hard Drinks: Wines Continente and launched of Contemporal Brands | Soft Drinks: Juice and Smoothies Continente - Take Away: Meals and Drinks Continente and Bom Bocado Brands - Milk, Yogurt and Frozen Food Continente and E Brands Achievements: Launched +100 Dairy skus; launched the Contemporal Wines, and launched the first Cafeteria private label.
Paviurb SAProject Management and Marketing Management
Oct. 2008 - Sep. 2009Family business - construction company. - Planning, Controller and Project Manager – Primavera implementation - Marketing & Sales
WeDo TechnologiesController
Jan. 2007 - Dec. 2008- Controller and Reporting of worldwide business
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