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Work Background
Caterpillar Inc.CISD Senior Parts & Service Marketing Consultant
Aug. 2021Singapore• Subject Matter Expert for 320/323/330/336 excavators. • Central liaison for Global Sales Teams. • Lead HEX life extension with dealers. • Accountable for achieving global HEX rebuild objectives. • Develops and executes go-to-market strategies. • Conducts VOC / VOD and competitive assessments. • Led initiatives bridging technical and commercial aspects to meet critical customer needs. • Fostered regular touchpoints with product groups and sales teams.
Caterpillar Inc.IPSD Services Development Consultant
Jan. 2020 - Jul. 2021Singapore• Align to close gaps and support industrial engines portfolio growth. • Align lost opportunities, drive awareness and education. • Understand solutions needed in lifecycle. • Align and improve processes and procedures to grow aftermarket with OEMs. • Partner with sales execution to improve PSE closure rate. • Align with industry group and support connected assets. • Supported CVA growth to industrial dealers and customers. • Supported LTDDs at APD dealers. • Develop industrial engine repair options. • Supported OIA and services growth implementation. • Drive engine rebuild, overhaul, upgrade, repower, retrofit growth.
Caterpillar Inc.GASD Marketing Consultant
Jul. 2019 - Jan. 2020SingaporeRepair option marketing consultant specializes in the parts and service marketing field, key duties include: • Lead the engagement with dealer champions on Repair & Rebuild Solutions, actively involved in the solutions development & go-to-market strategies for maximizing incremental sales. • Identify and support the dealers in deploying the breadth of aftermarket solutions that can be offered to address lost opportunities. • Shares best practices and developed solutions from other dealers • Support the development team in the regional deployment of major NPI Solutions • Highlight product / solutions gaps in field to development teams, for prioritization with product groups
Caterpillar Inc.Business Development Manager - Offshore
Jan. 2016 - Jul. 2019Singapore- Provide support in the development of strategic and operational growth for offshore segment - Support the marketing and sales team which culminate in successful business proposal for products and services - Be the regional lead to manage and guide the definition for offshore rigs requirements - Work with customers and engineering team on tender requirements - Develop strategies to increase PINS - Work with key account customers
Caterpillar Inc.A&I Engineer. Offshore Drilling & Production
Sep. 2012 - Jul. 2019- Provides technical expertise and pre-sales commercial support for gas and diesel engines for offshore drilling/production applications - Work with dealers and customers to successfully apply gas and diesel engines in offshore applications - Effectively communicate product specifications and capabilities to dealers and customers - Provides technical assistance and training as needed to dealers and customers
DEUTZ Asia Pacific (Pte)LtdSales Support and Technical Manager
Oct. 2007 - Aug. 2012Sales Support + Sales Responsibility In addition to techincal manager position: •Responsible for day to day sales activities including customer liaison, quoting, stocking and dispatch for Japan, Korea, India, Australia and Bangladesh. •Identifying and securing new business opportunities. •Assistance in the implementing of strategies & business plan to increase market share, customer bases, higher profit margin and meeting company’s sales targets and objectives. •Managing and directing the activities of distributors/dealers/representative offices and assisting them to meet their annual sales target •Ascertain customers and distributors/dealers/representative office future requirements to ensure accurate planning of sales strategies and resources allocation. •Collecting and analyzing of competitors’ information ie pricing, product etc. •Prepares and updates records of potential customers. •Maintain sales records and reference lists. •Prepares and conduct sales correspondence and reports. •Coordinate the activities of the Area Sales Managers and the Project Office (preparing technical scopes of supply, stocking and dispatch) •Discussion with Corporate about discounts •Work with Area Sales Mangers to develop special project pricing from Corporate for significant engine projects •Ensure the Project Office updates the price list as required •Regularly review the scope of engines ordered to ensure they meet with market requirements at a minimal price •Cooperate with the After Sales and Service Managers in Asia Pacific •Prepare weekly forecasts of monthly sales for Engines •Ensure the Project Office orders engines to satisfy expected demand •Ensure the Project Office orders enough engine components to ensure prompt delivery of completed engines •Travel in the region to assist in Area Sales Managers as required • Answer Corporate related enquiries and compile the monthly sales reports as requested
DEUTZ Asia Pacific (Pte) LtdTechnical Manager
Jun. 2006 - Aug. 2012Technical Manager Responsibility •Co-ordinate with other divisions to ensure overall objectives of the Company is achieved. •Co-ordinate and direct activities of the Technical section. •Recommend alternate components upon request by customers or Engine Sales Department. •Co-ordinate and manage daily and weekly tasks to ensure smooth and efficient running of department and ensure timely response to customers. oScoping and sizing engines to meet customers’ requirements. oSource for components to sell complete solutions to customers. oCo-ordinate and resolve technical problems of customers •Liaises with head office to scope engines and/or to resolve technical problems/issues. •Alternate components upon request by customer or sales sections. •Establish reliable supplier for locally sourced components. •Provide training to customers and agents on proper installation and application of engines. Project Manager Responsibility •Implement daily programs to ensure smooth and efficient running of the department. •Provide technical advice/support to the sales staff, customers and distributors/representatives. •Assist in the evaluation of customer’s specifications and requirements. •Execute order processing until all order requirements are met. •Manages the order with internal departments, suppliers and contractors till all contractual requirements are fulfilled. •Plans/schedules the order management. •Carries out the order management according to the procedures. •Raises the necessary purchase requisitions for the scope of supply. •Visits the customers for the technical assistance/clarification of the order, application engineering and drawings/documents. •To lead the project office •Project feasibility study and overseeing projects •Installation and commissioning of projects •Inventory/stock management
Peugeot AutomobileBack Office Analyst/Automotive Engineer
Aug. 2003 - Jun. 2006- To assist dealership's technician to diagnose and troubleshoot a vehicle problem via the telephone. - Documenting of problems to Peugeot server and reporting specific problems to engineers. - Provide technical references to front office analysts. - Provide technical training and training plan for new hires. - Diagnostic work includes: multiplex circuits, electrical and electronic system, petrol and diesel engines, manual and automatic gearboxes, fuel and emission system, etc. - Good understanding of workshop manuals to aid technicians in vehicle repair work that includes simple engine/gearbox repair to entire engine/gearbox overhaul. - Good understanding of wiring diagrams to direct the technicians to the defective components. - Good communication skills to efficiently and effectively converse with the technicians from over 20 countries - Good technical knowledge to help resolve the vehicle’s concern during the first call (fix it right the first time). - Meet the company’s key performance indicators
Ford Motor CompanyService Engineer
Jan. 2000 - Dec. 2003•Responsible for providing on-demand technical service assistance to Global Ford and Lincoln-Mercury dealers. Service and customer concern information is entered into the Common Quality Indicator System (CQIS) database and is used as reference for future dealer concern resolution and Ford corporate wide quality concern indicators. •To assist dealership's technician to diagnose and troubleshoot a vehicle problem via the telephone. •Updating and tracking concerns of 3.0L 2v Lima engine plant. •Assist Ford Motor Company’s warranty department in terms of prior approval. •Diagnostic work includes: multiplex circuits, electrical and electronic system, petrol and diesel engines, manual and automatic gearboxes, fuel and emission system, etc. •Diagnose a vehicle using the symptom-to-system-to-component-to-cause method. •Good technical knowledge to help resolve the vehicle’s concern during the first call (fix it right the first time). •Meet the company’s six sigma goals
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