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Work Background
See the GoodAmbassador
Sep. 2024SEE THE GOOD [STG] is a global campaign built to dismantle differences and create a bridge to tolerance and understanding. Leveraging the power of stories, SEE THE GOOD highlights the achievements of individuals from marginalized cultures whose actions, inventions, and contributions to society engendered a change in the world. Endorsed by a growing list of celebrities, now is the time to join Michael Douglas, Emmanuelle Chrigui, David Draiman, Montana Tucker and hundreds of STG ambassadors on our mission to lower the global temperature of hate and SEE THE GOOD in people and the world. Want to join our mission to SEE THE GOOD? Learn more here ➡️ https://www.raoulwallenbergcentre.org/en/see-the-good FOLLOW US online ➡️ https://www.linkedin.com/company/see-the-good/ DONATE ➡️ https://raoulwallenbergcentre.app.neoncrm.com/forms/see-the-good? Become an AMBASSADOR➡️ contact me 🙋🏻♀️ @ZoeBermant
HumanityPOVSocial Media Strategist
Dec. 2023IsraelOrganizing, uniting, and amplifying voices for the good of humanity.
Together we can change the 🌍 ❤️
ZoecialMediaChief Executive Officer
Jun. 2015Jerusalem, IsraelThere’s a big problem on social media! No matter which platform you use, getting your content seen, or your voice heard by potential customers, industry influencers, and even potential employees – is HARD! For example, the FB and LinkedIn algorithms show your posts to less than 1-2% of your existing followers and unless you get a high volume of interactions and engagements, that won’t change. On Twitter, unless someone interacts with your posts, they simply don’t get seen. We are experts at rising above the organic visibility and credibility problem and working with you to get your content and brand seen by as many of the right people as possible, organically. HOW? 👉 By producing engaging content posts
👉 Engaging with influencers 👉 Following trends
👉 Outreach to potential customers, analysts, investors, journalists
👉 Building a strong employer brand and EVP story
👉 Using the Zoecial Content Amplification Methodology What's YOUR ROI ? 👉 Higher visibility for your brand
👉 More influencer engagements 👉 More click-throughs to your website
👉👉👉More leads! Our current clients include: Amdocs, NICE, NICE Actimize, Deep Instinct, TechSee, Ex Libris, Plataine, https://www.zoecialmedia.com
KiddyUPCEO and Founder
Oct. 2013 - Jun. 2015Jerusalem-Israel, London-UKPARENTS are frustrated that even though technology has advanced to provide them with many great tools, apps and services right in the palm of their hands. Yet, they still need to shop around to PULL PULL PULL to get all the information, products, discounts, recommendations and services that they need for their children. In fact millions of parents, particularly mums, are turning to social media forums to ask where to go and what to do with their kids, for want of a better solution. PARENTS are one of the most marketed-to demographics and yet advertising in this industry is technologically lacking. In the UK, for example, there are limited avenues for mobile advertising directly to parents, with SMEs still spending more than 60% of their budgets on untrackable, untargeted print/TV advertising, despite the fact that there are “18M mums in the UK and 87% of them have smart-phones and want to recieve relevant offers direct to their phones.”
To revolutionise the way parents use their mobile phones so that all the information, products, services, recommendations and discounts are delivered right to their fingertips, in one easily navigable app platform. To negate the need for them to have dozens of apps on their phones, to know where to look for discounts, or to shop around for the best bargains. KiddyUP will PUSH that information to them with a constantly updated live feed of what’s on around them, what’s on sale or discounted and content relevant to the daily needs of their children - all filtered, in real-time, and targeted to their specific habits, wants and needs. The future of parenting will be to just “KiddyUP it”.
Fancytotz LimitedCo-founder/Investor
Jun. 2013 - Aug. 2017United KingdomFancytotz is a unique baby and child product company which sets out to innovate, design and create ingenious solutions to everyday problems. We are the inventors of the patented No-Tipz a support accessory for strollers that stops them tipping due to extra weight applied to the back of the stroller. You can see more about our new and upcoming inventions on our website and stay tuned for our Kickstarter campaign. www.fancytotz.com
Follows @Fancytotz
Like us www.facebook.com/FancytotzLtd
Hammelburger RecruitmentHeadhunter
May. 2013 - Sep. 2013JerusalemUsing a unique network of qualified working candidates and with leading customers in Hi-tech, finance and bio-pharmaceutical ndustries. Hammelburger recruitment are leaders in the field of one-on-one headhunting services for the Israeli market.
EL AL Israel AirlinesDirector of Marketing, UK
Sep. 2010 - Feb. 2013London Long and short-term strategic marketing planning with focus on sector and member growth
Establish and maintain an active social media and online presence using twitter, FB, subscriber newsletters, mailshots
Act as spokesperson for EL AL in the UK Jewish and Mainstream media
Represent EL AL at community events and functions and implement a robust community social action strategy to bring EL AL to the forefront of the UK Jewish community
Successfully raised awareness of the EL AL brand through a stand-out billboard and bus advertising campaign
Successfully grew the membership database from 40,000 members to 60,000+ using, research, targeted campaigns, social media and competitions
Sole responsibility for budget and spend for all UK activities
UJIASenior Marketing Manager
Apr. 2008 - Aug. 2011London Long and short-term strategic campaign planning with focus on donor journey and data retention
Implementing and executing effective lead-generated marketing campaigns for email, web, advertising, direct mail and publications
Responsible for the strategic development and corporate adherence to brand and message
Conceptualisation and design for all charitable fundraising and donor events including driving recruitment numbers and branding at events
Implementation of strategies and execution of effective digital marketing campaigns (Twitter, FB, email, web, Youtube, LinkedIn), includes trying to look at other social media tools for boosting online acquisition and retention
Strategic management of annual budgets (Directly with Campaign Director), focus on monitoring key performance indicators
Research into and meeting needs of UJIA departments and partner organizations, providing training where necessary
Website, intranet and database development, including: Project management, production, maintenance and data cleanup
Liaison with key stakeholders and lay leaders
Aladdin Knowledge SystemsCorporate Marketing Manager
Jan. 2005 - Mar. 2008Corporate Marketing Coordinator in charge of production of corporate marketing materials. Roll-ups, brochures, exhibition booths, logos, boxes, datasheets, diagrams. Coordinating a staff of 3 people we produce high-end Marketing support materials for 12 global offices as well as supporting HR, Business Development and Finance with internal campaigns. Our biggest challenge and one we do well is to provide channel marketing support across the globe. Keeping our channel and distributors in touch with up-to-date materials and cool marketing campaigns that they can use "out the box" to go to market.
AlchemediaQA Automation Manager
Jan. 2000 - Dec. 2002
Jerusalem PostDirector of Production
Jan. 1998 - Dec. 2005 Responsible for all production, IT, pre-press for the newspaper including staff line management for more than 20 people – Reporting directly to CEO and Publisher
Rebuilding the advertising & customer service departments to run more efficiently, including re-staffing, re-training and re-establishing good customer relations with advertisers, customers Establishing new and maintaining existing, strong alliances with strategic partners, spanning all aspects of production of the newspaper, including circulation (Wall Street Journal, New York Times), PR, web/Internet technologies to advance production of the paper
Research and implementation of better operating procedures for the computer department, including sourcing companies to manage installation and maintenance of superior backup processes and upgrading email and network servers
Implementation of new SAP system to manage advertising, billing and tracking procedures for the newspaper
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