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Work Background
Regional CMO
Wilsonart EuropeRegional CMO
Oct. 2015Gross-UmstadtStrategic lead of product, trade and brand marketing to fuel growth in the European Region. Creation of a European marketing organisation building on the existing strengths and resources of the main countries. Leverage synergies at continental level while improving service locally.
Head of Group Marketing
ALNO AGHead of Group Marketing
Aug. 2013 - Sep. 2015Worldwide market/brand/product/distribution strategy definition and implementation for the ALNO Group. Particular focus on the German domestic market execution and on business development in new geographies and segments in and outside the core business. Lead of strategic projects for the reorganization of sales, sales support and marketing.
Director, Strategy and Business Development
Whirlpool EMEADirector, Strategy and Business Development
Jan. 2012 - Mar. 2013Comerio (VA) - ItalyIdentify and deploy go-to-market strategy for all European markets particularly focusing on the opportunity to grow new product categories and channels. Responisble for European on-line, accessories and "beyond-the-core" sales.
Director, Home Cleaning Category
Whirlpool Europe srlDirector, Home Cleaning Category
Apr. 2010 - Jan. 2012Stretegic plan development and implementation for the dish washing category in Europe, Middle East and Africa.
Director, Food Stream Solutions Category
Whirlpool Europe srlDirector, Food Stream Solutions Category
Oct. 2008 - Mar. 2010Strategic plan development and implementation for the refrigeration category for Europe, Middle East and Africa.
Director, Marketing
Bauknecht Hausgerate GmbHDirector, Marketing
Sep. 2004 - Sep. 2008Develop strategic plans for all brands and product groups of the German subsidiary of the Whirlpool group. Strong focus also on execution in the market place.
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